Fiona Morgan - From the Court to Sport’s First Podium for the Planet
Before she was building brands, Fiona Morgan wanted to be Chris Evert. In this episode of The SponsorshipX Podcast, Fiona, Chief Brand Officer at Whisper Group and the former Chief Purpose Officer at SailGP, joins us for a career-spanning conversation that runs from a junior tennis dream, a law degree, her Jerry Maguire moment, all the way to steering one of the most talked-about ideas in modern sport.
The CPL Playbook: How a Cricket League Became a Media Company
The Caribbean Premier League calls itself the Biggest Party in Sport. But behind the scenes, it’s building something far more strategic and far more interesting to sponsors.
What the 19th Sponsorship Landscape Study Is Really Telling Us
Canadian sponsorship just hit $4.22 billion — the highest total ever recorded, with rights fees up 58% in a single year and brands reinvesting in women’s sport, evaluation, and fan experience at historic levels.
S2 E10 | Heineken's Sponsorship Savant - Annamaria Fuzy
Heineken's Sponsorship Savant - Annamaria Fuzy
What does it mean to “be like water”? That was the advice Annamaria Fuzy received from a manager early in her professional journey. Without losing sight of the end goal, Annamaria learned to go with the flow and navigate the unexpected circumstances that come up in sponsorship marketing.
S2 E9 | MARK HOLLAND, CEO OF THE CNE
MARK HARRISON IN CONVERSATION WITH MARK HOLLAND, CEO OF THE CANADAIAN NATIONAL EXHIBITION
S2 E8 | Building Brands, Running Marathons with Justin Mountstephens of MSM Global Group
Building Brands, Running Marathons with Justin Mountstephens of MSM Global Group
S2 E7 | From Fairways to Fairness: Marianne Brooks on Values, Belonging, and Bold Moves in Sport Marketing
Season 2 of the SponsorshipX Changemakers podcast keeps pushing boundaries, and in this episode, we’re joined by someone doing just that in women’s sports: Marianne Brooks of the Northern Super League.
S2 E6 | Inside the Changemakers Summit
In this episode, Mark Harrison takes listeners inside the SponsorshipX Changemakers Summit, unveiling the sessions, speakers, and experiences that will ignite Toronto this November.
S2 E5 | Ashima Chopra | Founder & CEO, FanVerse
In this episode of the SponsorshipX Changemakers Podcast, Ashima Chopra, Founder and CEO of FanVerse, joins Mark Harrison to explore how she’s redefining the future of fandom.
S2 E4 | Building Canada’s Challenger Sports Network
Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder & CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challenger brand in Canadian sports media.
S2 E3 | 20 Candles with Darren Kinnaird of Crankworx
Another talk from the mountain as Mark Harrison, Founder of SponsorshipX, sits down with fellow entrepreneur Darren Kinnaird, the Managing Partner of Crankworx.
S2 E2 | From Red Bull to Grow Cycling: Eliot Jackson’s Ride to Impact
Recorded outdoors in Whistler — complete with a soundtrack of mountain wind and laughter — this conversation brings Mark Harrison together with Eliot Jackson.
S2 E1 | Changemaker on the Mountain: Chris King of Outdoor Research
Join us for a dynamic conversation between Mark Harrison and Chris King, VP of Brand at Outdoor Research, recorded live at Crankworx Whistler during its momentous 20th anniversary.
S1 E8 | Total Sports Performance
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
S1 E6 | The Evolution of Sports Sponsorship: Data-Driven Fan Engagement
The Evolution of Sports Sponsorship: Data-Driven Fan Engagement.
In our latest episode, we’re exploring the intersection of fandom, data, and measurable impact.
S1 E5 | Valuation vs. Performance: Maximizing Asset Impact
Episode 5: “Valuation vs. Performance: Maximizing Asset Impact” brings together two of the industry’s leading minds in sponsorship measurement for a frank and insightful discussion on how brands and properties can better understand, price, and optimize their partnerships.
S1 E4 | Fan Sentiment as a Metric
In Episode 4 of the SponsorshipX Podcast, we dive into one of the most timely and transformative topics in sponsorship: fan sentiment—and how it’s fast becoming a leading indicator of marketing success.
S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.
S1 E2 | Measuring Success in Cause-Driven Sponsorships
ROO: Beyond ROI - Measuring Objective Outcomes
Press play to uncover key strategies and fresh perspectives as we explore how to measure success beyond monetary returns, with a focus on objective outcomes.