THE LIVE ACTION

MARKETING CONFERENCE

August 15-19, 2018 | Crankworx, Whistler, Canada
AT SPONSORSHIPX, WE DON’T JUST TALK SPONSORSHIP,
WE LIVE IT.

 

Be part of a fully-immersive conference experience that gathers the boldest minds of the sponsorship and marketing industries.

 

Be inspired to take on your next sponsorship marketing challenge while you conquer Whistler Mountain. This year we’ve partnered with Crankworx, the world’s largest mountain biking festival, so you can experience the power of sponsorship firsthand.
JOIN TOP-TIER BRANDS, PROPERTIES AND AGENCIES FROM ACROSS THE WORLD.
World-class coaches will give you the tools and motivation to reach the summit.
Insightful sessions will empower and inspire you to take your career to new heights.
Crankworx will let you experience the power of sponsorship in an unforgettable way.
Extraordinary group adventures - ziplining, mountain biking, and hiking to name a few - will let you build professional relationships that last a lifetime.
JOIN US AND GET GEARED UP FOR SPONSORSHIPX.

Experience

Get
Inspired

Explore innovative activations and experience the power of sponsorship as you take a stroll through Whistler Village with your industry peers.

Get
Geared
Up

Get equipped with the tools you need to conquer your next sponsorship challenge and get geared up to conquer the world-class mountain biking trails of Whistler.

Feel the
Power

Get inspired by our session on the transformational power of sport after an invigorating morning run through the scenic trails of Whistler.

Forge
New
Paths

Our sessions on the latest tech will inspire you to stray away from the beaten path while our hiking expeditions at the top of Whistler Mountain will let you discover new ones.

Step Up
Your
Game

Learn about the effects of personalization, globalization and digitization on the industry as you experience the power of sponsorship at Crankworx.

Feel the
Action

Learn about effective partnerships with sports & athletes across the world and get VIP Access to Red Bull Joyride, the largest slopestyle competition of the year.

Take it
all in

Put your mind at ease after learning about the latest insights and data on the global sponsorship landscape with a relaxing yoga session at the top of the mountain.

Reach
New
Heights

Take your career to new heights during our spectacular workshop sessions help 1,400 feet above ground in Whistler’s PEAK 2 PEAK gondolas.

Get
Fueled
Up

After a day of world-class programming meet up with your industry peers at IMI’s Tailgate Party before Crankworx’s season-defining Pump Track Challenge.

Coaches

Industry leaders from around the globe will tackle the latest trends in sponsorship marketing giving you new tools, insights and inspiration to reach the summit.
HEAD COACH
Mark
Harrison
Founder & President
Ricardo
Fort
VP, Global Sports Partnerships
Chad
Seigler
VP NASCAR, International Business Development and Partnerships
Zaileen
Janmohamed
Senior VP, Client Consulting & Services
Matthew
Leopold
Director
Kami
Taylor
SVP, Octagon
David
Zimberoff
Vice President of Marketing
Elisa
Beselt
Director, Consulting
Bruce
Bundrant
Founder & CEO
Alison
Désir
Founder
Jason
Robert
Co-founder & CEO
Norm
O'Reilly
Partner Consultant
Mathea
Olin
Professional Surfer
Cyndie
Wang
Head of Global Sponsorships & Alliances
Ryan
Baise
Director of Partner Solutions
Kristen
Gambetta
Director of Sports and Entertainment
Sean
Karoonian
Gaming & Esports Division at Cineplex
Leslie
Blachford
Director, Events
John
Pierce
Founder & Partner
Alexander
Gwilliam
Senior Advertising Creative
Mark
Stewart
President & Chief Innovation Officer
Rebecca
Shanks
VP, Account Management
Sarah
Bartholomew
GM Marketing, Global
Dave
Rosenberg
Chief Strategic Officer
Liz
DeAngelis
Director, Growth and Emerging Media
Darren
Kinnaird
General Manager
Pamela
Hollander
VP Consumer Marketing
Mark Harrison
Founder & President
A true innovator and inspirator, Mark’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. No stranger to overcoming obstacles in his almost 25 years running a company, he’s experienced losses, gains, and some reinventions along the way – and he’s still loving every minute of it.
Ricardo Fort
VP, Global Sports Partnerships
Coca-Cola’s global sponsorships include partnerships with The Olympics, FIFA, and UEFA, just to name a few. Juggling such a demanding portfolio is no easy task so Ricardo keeps his eye on the prize, throws passion into the mix and has mastered the art of balancing short term needs with long term goals.
Chad Seigler
VP NASCAR, International Business Development and Partnerships
A 20-year sports industry veteran, Chad currently oversees all commercial and revenue growth for NASCAR’s international business platforms. Having acted as liaison to all NASCAR teams and advisor to team owners, track presidents & drivers, he has managed details of 90+ live events at 27 race tracks across the country. Needless to say, Chad believes in the power of sport and sponsorship to help rev up communities.
Zaileen Janmohamed
Senior VP, Client Consulting & Services
Recognized in Leaders Under 40’s Class of 2017 and the 2016 SBJ 40 Under 40, with roles ranging from Head of Olympics to Sponsorship Intelligence at Visa to managing a team of 40 people and 15 clients at GMR, be inspired by Zaileen’s climb and all she accomplished getting there.
Matthew Leopold
Director
ESA is the voice of the sponsorship industry in Europe. One way Matthew looks to raise sponsorship standards is by using sponsorship to solve business problems. Finding that insight and figuring out who you want to win over will be the spark that fuels success.
Kami Taylor
SVP, Octagon
A 20-year veteran of the sports business industry, Kami currently oversees more than 60 team members across multiple accounts at Octagon while leading all efforts for one of their top clients, Allstate. Co-presenting with Pam Hollander, VP Consumer Marketing from Allstate, you can learn Kami’s winning formula for creating programs that encourage unique consumer and fan engagement, while maximizing ROI.
David Zimberoff
Vice President of Marketing
From the single track in SRAM’s office to the pump track in his backyard, David’s passion for cycling is endless. See how the SRAM brand has grown one part, event, and athlete at a time. Plus, get inspired by SRAM’s World Bicycle Relief that changes lives by providing transportation to people in developing countries.
Elisa Beselt
Director, Consulting
As co-author of the Canadian Sponsorship Landscape Study for more than seven years, Elisa’s knowledge spans far and wide. Join her as she shares results, trends and insights from a global sponsorship perspective, helping industry professionals dive deeper, one statistic at a time.
Bruce Bundrant
Founder & CEO

What business does an American have in European FC sponsorship? Quite a lucrative one actually. Find out how Bruce made the leap from the U.S. to Europe and back again and all the sponsorship goals he has scored along the way.
Alison Désir
Founder
Named by Women's Running as one of 20 women who are changing the sport of running and the world, Alison will inspire you with her incredible journey of how she is driving positive change through the transformational power of sport.
Jason Robert
Co-founder & CEO
How did a former touring drummer co-found the world's first blockchain powered event ticketing platform? Jason's path called on his love of technology, math and logic skills, and just the right dose of creativity to help create HelloSugoi. And he might just change the way we solve problems in the sponsorship industry.
Norm O'Reilly
Partner Consultant
Recognized as a leading scholar in the business of sports, Dr. O’Reilly wears many hats including author, professor, presenter, researcher, and even marathon runner. Yet he still found time to co-author the inaugural Global Sponsorship Landscape Study. He’ll be sharing this exciting study – and his insights – in a not-to- be-missed session.
Mathea Olin
Professional Surfer
Winning gold at the NSSA’s Women’s Short Board competition in Pleasure Point, US, Mathea now has her sights on the 2020 Summer Olympics. Motivated by passion and a need to improve every time she’s in the water, come hear about her winning formula that brings out the best in her and others around her. Did we mention she’s 15 years old?
Cyndie Wang
Head of Global Sponsorships & Alliances
Her team structures, negotiates and optimizes partnerships to create high-impact technology and B2B focused activation programs. Her portfolio includes: Red Bull Racing, DS Virgin Racing, Tottenham Hotspur Football Club, Dallas Cowboys, Disney Parks & Resorts, and The Ryder Cup. Previous to HPE, she helped shape sponsorship strategies for Cisco’s global NBA partnership and activation at the London 2012 Summer Olympic Games.
Ryan Baise
Director of Partner Solutions
Ryan used to lead digital media sales for several Time Inc. brands, but today his time is spent at Fanatics – a tech-driven consumer company that owns Fanatics.com, FansEdge, Kitbag, Majestic brands, and Fanatics Authentic. Fanatics also operates more than 300 partner stores and runs the e-commerce business for all major professional sports leagues, major media brands and over 200 collegiate and professional teams including many of the top global soccer clubs.
Kristen Gambetta
Director of Sports and Entertainment
Rakuten is a global leader in internet services with more than 1 billion members around the world, and has ranked in top 30 of Forbes Magazine’s annual "World’s Most Innovative Companies" list since 2012.
Sean Karoonian
Gaming & Esports Division at Cineplex
Sean’s expertise in video gaming, brand strategy, content marketing, and global event management, from both in-house and agency positions, allows him to focus on strategies that support esports monetization and growth. A storyteller, he communicates using a common language from the c-suite to end-users that build borderless digital experiences. He has worked with some amazing partners, including: Activision, PlayStation, Warner Bros, Capcom, NVIDIA, Konami and Sony.
Leslie Blachford
Director, Events
An innovative leader with a reputation for creating integrated campaigns that drive share, sales and equity, Leslie has over 10 years of experience in marketing and sponsorships. She has worked for a list of blue-chip brands and has earned the trust of clients, colleagues and partners by balancing big picture thinking with an impeccable attention to detail. Currently that trust can be seen across all of Hudson’s Bay sponsorship events, including: the Canadian Olympic Committee, Toronto International Film Festival and Toronto Blue Jays to name a few.
John Pierce
Founder & Partner
At Player 2, John helps brands identify partnerships through authentic sponsorships and branded content and also helps esports properties increase reach and revenue. His clients include: Counter Logic Gaming, the esports franchise of Madison Square Garden, Mattel, Amazon Appstore, Infinite Esports & Entertainment and the Fiesta Bowl. And when John’s head isn’t in the game, it’s in the lecture hall at the W.P Carey School of Business at Arizona State University where he teaches “The Business of Esports”, the first course of its kind in the US.
Alexander Gwilliam
Senior Advertising Creative
Alexander didn’t start his career in advertising. He started as a magazine journalist and editor. Growing up between the British cities of London and Bristol, he was immersed in counterculture from a young age and has zig-zagged between the worlds of music and fashion for the past decade. Now based in Berlin, he works for KEMMLER KEMMLER, where he specializes in helping brands like adidas, PUMA, Reebok and Ralph Lauren create campaign experiences that move to the beat of contemporary culture in unheard-of ways.
Mark Stewart
President & Chief Innovation Officer
Mark has an extensive background in creative technology, digital strategy, event marketing, and building future forward interactive brand experiences. For 15 years, Mark has worked with clients to identify, create and execute innovative campaigns, products and platforms that connect the digital and physical space. A true forward-thinker, he’s collaborated with some of the world’s most recognizable brands like IKEA, Disney, Dyson, Mattel, Canadian Tire, General Motors, Twitter and many more.
Rebecca Shanks
VP, Account Management
For 20 years, Rebecca has led integrated marketing plans from strategy through to execution and evaluation. She has worked with numerous global brands and properties such as FIFA and the Olympics, where her focus was on leveraging sponsorships to achieve business results. She spent more than half of her career working at Coca-Cola managing their marketing assets and sponsorship properties. She currently sits on the board of the Canadian Association for the Advancement of Women and Sport and Physical Activity.
Sarah Bartholomew
GM Marketing, Global
Sarah has a passion for fashion and mountain culture, which has made working for New Zealand’s Mons Royale a perfect fit. Mons, which launched in the snow and action sports market, is now stocked in over 500 retail stores worldwide. And Sarah’s challenge has been to find multi-seasonal sponsorship opportunities for them across both hemispheres. But thanks to her tireless effort, she has developed successful strategic partnerships with the Freeride World Tour, New Zealand Winter Games and Crankworx.
Dave Rosenberg
Chief Strategic Officer
Building on 14 years in senior brand management and marketing roles at Miller Brewing Company, Dave joined GMR in 1998 and has been instrumental to their growth. Working out of their San Francisco office, he provides strategic leadership across the agency and leads cross-functional teams to build strategic programs for brands based on business, marketing and consumer analysis. He has also been involved in the agency’s gaming initiatives since the 2001 introduction of Xbox to the recent launch of the agency’s esports practice in 2015.  
Liz DeAngelis
Director, Growth and Emerging Media
Liz believes that brands and businesses have a duty to be an agent for change, but many times taking on a social cause can miss the mark. Her work at Ad Council helps brands identify these opportunities and bring executions to life through targeted marketing and sponsorship programs. Thanks to her background in for-profit media and marketing, she has been able to shift her career and repurpose this knowledge for the greater benefit of the non-profit world.
Darren Kinnaird
General Manager
Darren has over 15 years of brand development and event organization experience.  He has been the General Manager of Crankworx Events Inc. (CEI) since 2010 and the global caretaker of this unique brand. Under his watch, he has helped turn this once local event into one of the world’s largest mountain biking World Tours. He also seen the brand add a fourth Crankworx Festival which now stops in; Rotorua, NZ, Les Gets, France, Innsbruck, Austria, and Whistler, BC.
Pamela Hollander
VP Consumer Marketing
Pam oversees Allstate’s Sponsorship Marketing Program which includes title sponsorship of MLS and the Allstate Sugar Bowl, and partnerships with more than 90 colleges and universities. Always searching for new ways to support local communities and connect with people, learn her story and see why she’s best known for creating programs that get consumers engaging with brands in unexpected ways.

Who attends?

Schedule

Take your career to new heights with unforgettable sessions in unforgettable settings.
SEE SCHEDULE

Session Highlights

The changing landscape of global sponsorship

Image for session: The changing landscape of global sponsorship

Ricardo Fort

VP, Global Sports Partnerships

Coca-Cola

Coca-Cola logo

It is said that the only constant is change and this certainly holds true when it comes to the world of global events and sponsorship. For example, over the past 10 years, there has been a noticeable shift in sponsorship investment from North America to Asia and the Middle East; as well as a shift in spend from B2C companies to B2B companies. So, what does this all mean?

Connecting with people through the power of bicycles

Image for session: Connecting with people through the power of bicycles

David Zimberoff

VP, Marketing

SRAM

SRAM logo

You may know SRAM for being a maker of high-tech, high-performance bike parts. Or maybe you know them for sponsoring some of the best athletes and cycling events in the world. But what you might not know them for, is their help in mobilizing people in developing countries, one bicycle at a time.

Join David Zimberoff, VP of Marketing for SRAM, for an inspirational journey as he shares SRAM’s holistic approach to marketing. From high-tech componentry and high-level sponsorships to humanitarian efforts which empower people through access to education, healthcare, and more, you’ll see that thinking about your partnerships at the highest level, as well as the most grassroots level, can have unexpected results in connecting with people all over the world.

If sponsorship is the answer, what is the question?

Image for session: If sponsorship is the answer, what is the question?

Matthew Leopold

Director

European Sponsorship Association

European Sponsorship Association logo

Using sponsorship dollars and making a huge impact don’t always go hand in hand. But could they? If we look at using sponsorship through the lens of solving a business problem, the answer is an astounding yes.

Join Matthew Leopold, Director of the European Sponsorship Association (ESA), as he walks us through this approach, talks about the importance of finding insights that match your customer’s needs, and the role that segmentation plays. As the voice of sponsorship in Europe, the ESA seeks to raise standards in the industry and ultimately, find the right question to ask.

The Climb: Accessing game-changing results to reach new heights!

Image for session: The Climb: Accessing game-changing results to reach new heights!

Alice Petzold

Professional Certified Coach and Trainer

A-Game Coaching

A-Game Coaching logo

Get ready to tap into your own greater potential. Use that power not only to achieve your goals but also to boost the performance of those around you.

Join Alice Petzold, Leadership Coach at Accomplishment Coaching, as she literally takes you to new heights in this interactive session that takes place on Whistler Mountain. You’ll be transformed and armed with new tools to inspire innovation and game-changing results within yourself and your teams and your partners.

Dive into the British Gas Pools 4 Schools Initiative

Image for session: Dive into the British Gas Pools 4 Schools Initiative

Matthew Leopold

Director

European Sponsorship Association

European Sponsorship Association logo

Swimming is a healthy, enjoyable and sometimes lifesaving skill. But the fact is, 51% of students in England were leaving primary school unable to swim 25 metres unassisted. British Gas sought to change that.

Join Matthew Leopold, Director of the European Sponsorship Association (ESA), as he takes us through a groundbreaking case study that literally brings temporary pools into schools. Learn about the lasting, life-changing effects this hyper-local initiative has – not only for the students, but also for the communities that are touched along the way.

One 360-degree view deserves another

Image for session: One 360-degree view deserves another

Leslie Blachford

DVP, Events 

Hudson’s Bay Company

Hudson’s Bay Company logo

Leslie has a reputation for big picture thinking and building integrated brand campaigns that turn heads. So what better place to hear her speak about her Canadian Olympic sponsorship experiences than from inside the PEAK 2 PEAK gondola as it works its way across the Whistler Blackcomb mountain range.

During your ride, you’ll learn all about her 2018 PYC COC CPC Kit Launch experience – including the 9th edition of the iconic red mittens. She’ll talk about how a media/PR only event was turned into a successful consumer launch featuring 15 Canadian PyeongChang 2018 hopefuls and hosted by radio personality Patrick Langlois and two-time Olympic bronze medallist Roseline Filion. And you’ll hear about how the event was broadcast on Facebook Live, to engage fans across Canada and all around the world.

Blockchain: providing transparency in sponsorship transactions

Image for session: Blockchain: providing transparency in sponsorship transactions

Jason Robert

Co-founder & CEO

HelloSugoi

HelloSugoi logo

Unless you’ve been living under a rock, you’ve heard of Bitcoin. And chances are, you’ve also heard of blockchain – the technology originally devised for it. But have you heard of using blockchain technology to solve problems in the sponsorship industry?

Join Jason Robert, Co-founder & CEO of HelloSugoi, as he walks through blockchain technology and smart contract use in the sponsorship industry and the transparency they can provide with every transaction. He’ll also talk about the progress that’s been made in the space, as well as the hurdles he’s had to overcome. Plus, he’ll show how brands and properties can leverage the blockchain to overcome their own challenges in the world of sponsorship.

The launch of the new Global Landscape Study

Image for session: The launch of the new Global Landscape Study

Norm O'Reilly

Partner Consultant

The T1 Agency

The T1 Agency logo

Elisa Beselt

Director, Consulting

The T1 Agency

The T1 Agency logo

Imagine getting two expert assessments of the current global sponsorship industry in a single presentation? In this session you won’t have to imagine, all you’ll have to do is listen to the results from Norm and Elisa’s new, and highly extensive, Global Landscape Study.

Working with a team of researchers and partners from around the world, assessing more than 200 global jurisdictions, this global study explores the trends, barriers, challenges and realities facing the sponsorship industry.

The study leaves no stone unturned and takes a multi-stakeholder viewpoint and explores sponsorship from each of the brand, property and agency perspectives. Sponsorship deals, global indicators, secondary research, depth interviews, and initial survey work are used to inform the analysis, findings and key recommendations for everyone who works in the field.

US Soccer vs. European football: Different name, same sponsorship game?

Image for session: US Soccer vs. European football: Different name, same sponsorship game?

Bruce Bundrandt

CEO and Founder

Riviera Sports Marketing

Riviera Sports Marketing logo

Picture an English footy fan. Now picture an American soccer fan. They’re different right? If that’s the case, then wouldn’t everything about the game – including sponsorship – be different too? And if that’s the case, then what business would an American have in European FC sponsorship? The answer may surprise you.

Join Bruce Bundrant, CEO and Founder of Riviera Sports Marketing, as he talks about his journey. After 10 years in the US, he made the move to Europe where he successfully grew sponsorship revenue for football clubs including Liverpool FC and AS Monaco. Now back in the US, he recently led triple-digit sponsorship revenue growth over two years for the International Champions Cup. He’ll explain that even though best practices can be shared, the authenticity of the game must stay true to its roots.

Accommodations

Below are links to our preferred partners where you'll enjoy discounted rates as a sponsorshipX participant
Questions about how to get here or where to stay? Enter your email address for more information.

Partner With Us

Let’s create a seamless partnership to help you drive visibility and exposure for your brand. From hosting a reception at the top of Whistler Mountain to engaging with participants through our group adventures to showcasing your solution at our Tech Lounge, we’ll help you take your brand to new heights.
Enter your information below to download our sponsorship packages.

2018 Sponsors & Partners

Past Host Partners Include:

Canada Soccer Association (FIFA WWC) / NBA (All-star Weekend) / Junos / Formula 1 Grand Prix / Paralympic Winter Games /

Mountain Tales

Coach Spotlight – Rebecca Shanks

By: Mark Harrison

July 10, 2018

Leading Lady  When your professional life, personal life, and passions in life are perfectly aligned there is no way you can be accused of acting. If each day your actions and behaviours match your words and statements, there is never a concern of being misunderstood. By leading from the front. Serving your troops. Showing how… View Article

Read the Full Post

Coach Spotlight – Ricardo Fort

By: Mark Harrison

June 13, 2018

The World is Coming to sponsorshipX   Today’s announcement of the successful United North American bid for the 2026 World Cup has me even more excited for our upcoming conference sponsorshipX.   As we have morphed our annual sponsorship forum to a global property we have attracted globals speakers such as Ricardo Fort VP, Global… View Article

Read the Full Post

Coach Spotlight – Alison Désir

By: Mark Harrison

May 10, 2018

I was zipping my way through Austin, Texas during South by Southwest® (SXSW®) when I spotted the bright red dome of the Under Armour activation. I mentally kicked myself for not having checked it out, but for anyone who has been to SXSW you know there are far too many activations to see and things… View Article

Read the Full Post

Sponsorship Around the World: Evidence of Success in Small Places

By: Dr. Norm O'Reilly

April 6, 2018

Over the years, we have written a number of white papers and blogs on topics related to sponsorship. Much of these have been based on our now 12 year old study – The Canadian Sponsorship Landscape Study (CSLS) – or one of our three iterations of Canada’s Most Valuable Property (MVP) study, last done in… View Article

Read the Full Post
Featured Video Play Icon

PyeongChang 2018

By: Mark Harrison

March 28, 2018

Upon his return from #PyeongChang, Mark Harrison, Chairperson of sponsorshipX, shared his extraordinary experience at the 2018 Winter #Olympic Games – from witnessing Canadian champions win gold, to exploring innovative activations, to discovering the true meaning of what it is to #BeOlympic.

Read the Full Post
Featured Video Play Icon

Meet David Zimberoff

By: sponsorshipX

February 27, 2018

From a small bike business to one of the most innovative cycling brands in the world, David has been a driving force behind SRAM’s success. Get inspired by his journey and kick your brand into high gear at sponsorshipX.

Read the Full Post

Tell It On The Mountain

By: Mark Harrison

January 31, 2018

Before you start reading, I want you to find a place of solitude, plug in your best headphones to the largest screen you can muster, turn up the volume and watch this:     Now, watch it again.   Excited? I don’t think I have the literary ability to elicit the same feelings in you… View Article

Read the Full Post

Did Canada Hit the Sponsorship Summit in 2016 and What can the World Learn from The Great White North?

By: Dr. Norm O'Reilly

January 30, 2018

The release of the results of the 11th annual Canadian Sponsorship Landscape Study (CSLS) just a few weeks ago has led to many questions and comments coming back to Elisa [Beselt] and I, the co-authors of the study. Notably, most of these comments came from outside of Canada’s borders, many from the US and a… View Article

Read the Full Post
Featured Video Play Icon

Meet Darren Kinnaird

By: sponsorshipX

January 27, 2018

Get inspired by Darren Kinnaird’s journey from ski enthusiast to general manager of the world’s largest mountain biking festival. Experience the power of sponsorship through Crankworx, official partner of sponsorshipX.

Read the Full Post