You may know SRAM for being a maker of high-tech, high-performance bike parts. Or maybe you know them for sponsoring some of the best athletes and cycling events in the world. But what you might not know them for, is their help in mobilizing people in developing countries, one bicycle at a time.

Join David Zimberoff, VP of Marketing for SRAM, for an inspirational journey as he shares SRAM’s holistic approach to marketing. From high-tech componentry and high-level sponsorships to humanitarian efforts which empower people through access to education, healthcare, and more, you’ll see that thinking about your partnerships at the highest level, as well as the most grassroots level, can have unexpected results in connecting with people all over the world.

It is said that the only constant is change and this certainly holds true when it comes to the world of global events and sponsorship. For example, over the past 10 years, there has been a noticeable shift in sponsorship investment from North America to Asia and the Middle East; as well as a shift in spend from B2C companies to B2B companies. So, what does this all mean?

Join Ricardo Fort, VP, Global Sports Partnerships at Coca-Cola, for a session that could help you overcome your next sponsorship obstacle. He’ll share his experienced point of view on changes related to where global sponsors are coming from in terms of geography and category. And more importantly, how these global changes are impacting sponsorship, not only from a consumer standpoint, but also the impact on the future of the events themselves.

Using sponsorship dollars and making a huge impact don’t always go hand in hand. But could they? If we look at using sponsorship through the lens of solving a business problem, the answer is an astounding yes.

Join Matthew Leopold, Director of the European Sponsorship Association (ESA), as he walks us through this approach, talks about the importance of finding insights that match your customer’s needs, and the role that segmentation plays. As the voice of sponsorship in Europe, the ESA seeks to raise standards in the industry and ultimately, find the right question to ask.

Get ready to tap into your own greater potential. Use that power not only to achieve your goals but also to boost the performance of those around you.

Join Alice Petzold, Leadership Coach at Accomplishment Coaching, as she literally takes you to new heights in this interactive session that takes place on Whistler Mountain. You’ll be transformed and armed with new tools to inspire innovation and game-changing results within yourself and your teams and your partners.

Swimming is a healthy, enjoyable and sometimes lifesaving skill. But the fact is, 51% of students in England were leaving primary school unable to swim 25 metres unassisted. British Gas sought to change that.

Join Matthew Leopold, Director of the European Sponsorship Association (ESA), as he takes us through a groundbreaking case study that literally brings temporary pools into schools. Learn about the lasting, life-changing effects this hyper-local initiative has – not only for the students, but also for the communities that are touched along the way.

Unless you’ve been living under a rock, you’ve heard of Bitcoin. And chances are, you’ve also heard of blockchain – the technology originally devised for it. But have you heard of using blockchain technology to solve problems in the sponsorship industry?

Join Jason Robert, Co-founder & CEO of HelloSugoi, as he walks through blockchain technology and smart contract use in the sponsorship industry and the transparency they can provide with every transaction. He’ll also talk about the progress that’s been made in the space, as well as the hurdles he’s had to overcome. Plus, he’ll show how brands and properties can leverage the blockchain to overcome their own challenges in the world of sponsorship.

Imagine getting two expert assessments of the current global sponsorship industry in a single presentation? In this session you won’t have to imagine, all you’ll have to do is listen to the results from Norm and Elisa’s new, and highly extensive, Global Landscape Study.

Working with a team of researchers and partners from around the world, assessing more than 200 global jurisdictions, this global study explores the trends, barriers, challenges and realities facing the sponsorship industry.

The study leaves no stone unturned and takes a multi-stakeholder viewpoint and explores sponsorship from each of the brand, property and agency perspectives. Sponsorship deals, global indicators, secondary research, depth interviews, and initial survey work are used to inform the analysis, findings and key recommendations for everyone who works in the field.

Picture an English footy fan. Now picture an American soccer fan. They’re different right? If that’s the case, then wouldn’t everything about the game – including sponsorship – be different too? And if that’s the case, then what business would an American have in European FC sponsorship? The answer may surprise you.

Join Bruce Bundrant, CEO and Founder of Riviera Sports Marketing, as he talks about his journey. After 10 years in the US, he made the move to Europe where he successfully grew sponsorship revenue for football clubs including Liverpool FC and AS Monaco. Now back in the US, he recently led triple-digit sponsorship revenue growth over two years for the International Champions Cup. He’ll explain that even though best practices can be shared, the authenticity of the game must stay true to its roots.