Founder & President
A true innovator and inspirator, Mark’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. No stranger to overcoming obstacles in his almost 25 years running a company, he’s experienced losses, gains, and some reinventions along the way – and he’s still loving every minute of it.
VP, Global Sports Partnerships
Coca-Cola’s global sponsorships include partnerships with The Olympics, FIFA, and UEFA, just to name a few. Juggling such a demanding portfolio is no easy task so Ricardo keeps his eye on the prize, throws passion into the mix and has mastered the art of balancing short term needs with long term goals.
VP NASCAR, International Business Development and Partnerships
A 20-year sports industry veteran, Chad currently oversees all commercial and revenue growth for NASCAR’s international business platforms. Having acted as liaison to all NASCAR teams and advisor to team owners, track presidents & drivers, he has managed details of 90+ live events at 27 race tracks across the country. Needless to say, Chad believes in the power of sport and sponsorship to help rev up communities.
Senior VP, Client Consulting & Services
Recognized in Leaders Under 40’s Class of 2017 and the 2016 SBJ 40 Under 40, with roles ranging from Head of Olympics to Sponsorship Intelligence at Visa to managing a team of 40 people and 15 clients at GMR, be inspired by Zaileen’s climb and all she accomplished getting there.
ESA is the voice of the sponsorship industry in Europe. One way Matthew looks to raise sponsorship standards is by using sponsorship to solve business problems. Finding that insight and figuring out who you want to win over will be the spark that fuels success.
A 20-year veteran of the sports business industry, Kami currently oversees more than 60 team members across multiple accounts at Octagon while leading all efforts for one of their top clients, Allstate. Co-presenting with Pam Hollander, VP Consumer Marketing from Allstate, you can learn Kami’s winning formula for creating programs that encourage unique consumer and fan engagement, while maximizing ROI.
Vice President of Marketing
From the single track in SRAM’s office to the pump track in his backyard, David’s passion for cycling is endless. See how the SRAM brand has grown one part, event, and athlete at a time. Plus, get inspired by SRAM’s World Bicycle Relief that changes lives by providing transportation to people in developing countries.
As co-author of the Canadian Sponsorship Landscape Study for more than seven years, Elisa’s knowledge spans far and wide. Join her as she shares results, trends and insights from a global sponsorship perspective, helping industry professionals dive deeper, one statistic at a time.
Founder & CEO
What business does an American have in European FC sponsorship? Quite a lucrative one actually. Find out how Bruce made the leap from the U.S. to Europe and back again and all the sponsorship goals he has scored along the way.
Named by Women's Running as one of 20 women who are changing the sport of running and the world, Alison will inspire you with her incredible journey of how she is driving positive change through the transformational power of sport.
Co-founder & CEO
How did a former touring drummer co-found the world's first blockchain powered event ticketing platform? Jason's path called on his love of technology, math and logic skills, and just the right dose of creativity to help create HelloSugoi. And he might just change the way we solve problems in the sponsorship industry.
Recognized as a leading scholar in the business of sports, Dr. O’Reilly wears many hats including author, professor, presenter, researcher, and even marathon runner. Yet he still found time to co-author the inaugural Global Sponsorship Landscape Study. He’ll be sharing this exciting study – and his insights – in a not-to- be-missed session.
Winning gold at the NSSA’s Women’s Short Board competition in Pleasure Point, US, Mathea now has her sights on the 2020 Summer Olympics. Motivated by passion and a need to improve every time she’s in the water, come hear about her winning formula that brings out the best in her and others around her. Did we mention she’s 15 years old?
Head of Global Sponsorships & Alliances
Her team structures, negotiates and optimizes partnerships to create high-impact technology and B2B focused activation programs. Her portfolio includes: Red Bull Racing, DS Virgin Racing, Tottenham Hotspur Football Club, Dallas Cowboys, Disney Parks & Resorts, and The Ryder Cup. Previous to HPE, she helped shape sponsorship strategies for Cisco’s global NBA partnership and activation at the London 2012 Summer Olympic Games.
Director of Partner Solutions
Ryan used to lead digital media sales for several Time Inc. brands, but today his time is spent at Fanatics – a tech-driven consumer company that owns Fanatics.com, FansEdge, Kitbag, Majestic brands, and Fanatics Authentic. Fanatics also operates more than 300 partner stores and runs the e-commerce business for all major professional sports leagues, major media brands and over 200 collegiate and professional teams including many of the top global soccer clubs.
Director of Sports and Entertainment
Rakuten is a global leader in internet services with more than 1 billion members around the world, and has ranked in top 30 of Forbes Magazine’s annual "World’s Most Innovative Companies" list since 2012.
Gaming & Esports Division at Cineplex
Sean’s expertise in video gaming, brand strategy, content marketing, and global event management, from both in-house and agency positions, allows him to focus on strategies that support esports monetization and growth. A storyteller, he communicates using a common language from the c-suite to end-users that build borderless digital experiences. He has worked with some amazing partners, including: Activision, PlayStation, Warner Bros, Capcom, NVIDIA, Konami and Sony.
An innovative leader with a reputation for creating integrated campaigns that drive share, sales and equity, Leslie has over 10 years of experience in marketing and sponsorships. She has worked for a list of blue-chip brands and has earned the trust of clients, colleagues and partners by balancing big picture thinking with an impeccable attention to detail. Currently that trust can be seen across all of Hudson’s Bay sponsorship events, including: the Canadian Olympic Committee, Toronto International Film Festival and Toronto Blue Jays to name a few.
Founder & Partner
At Player 2, John helps brands identify partnerships through authentic sponsorships and branded content and also helps esports properties increase reach and revenue. His clients include: Counter Logic Gaming, the esports franchise of Madison Square Garden, Mattel, Amazon Appstore, Infinite Esports & Entertainment and the Fiesta Bowl. And when John’s head isn’t in the game, it’s in the lecture hall at the W.P Carey School of Business at Arizona State University where he teaches “The Business of Esports”, the first course of its kind in the US.
Senior Advertising Creative
Alexander didn’t start his career in advertising. He started as a magazine journalist and editor. Growing up between the British cities of London and Bristol, he was immersed in counterculture from a young age and has zig-zagged between the worlds of music and fashion for the past decade. Now based in Berlin, he works for KEMMLER KEMMLER, where he specializes in helping brands like adidas, PUMA, Reebok and Ralph Lauren create campaign experiences that move to the beat of contemporary culture in unheard-of ways.
President & Chief Innovation Officer
Mark has an extensive background in creative technology, digital strategy, event marketing, and building future forward interactive brand experiences. For 15 years, Mark has worked with clients to identify, create and execute innovative campaigns, products and platforms that connect the digital and physical space. A true forward-thinker, he’s collaborated with some of the world’s most recognizable brands like IKEA, Disney, Dyson, Mattel, Canadian Tire, General Motors, Twitter and many more.
VP, Account Management
For 20 years, Rebecca has led integrated marketing plans from strategy through to execution and evaluation. She has worked with numerous global brands and properties such as FIFA and the Olympics, where her focus was on leveraging sponsorships to achieve business results. She spent more than half of her career working at Coca-Cola managing their marketing assets and sponsorship properties. She currently sits on the board of the Canadian Association for the Advancement of Women and Sport and Physical Activity.
GM Marketing, Global
Sarah has a passion for fashion and mountain culture, which has made working for New Zealand’s Mons Royale a perfect fit. Mons, which launched in the snow and action sports market, is now stocked in over 500 retail stores worldwide. And Sarah’s challenge has been to find multi-seasonal sponsorship opportunities for them across both hemispheres. But thanks to her tireless effort, she has developed successful strategic partnerships with the Freeride World Tour, New Zealand Winter Games and Crankworx.
Head of Global Partnerships
Now in its fourth year, Matak developed the FISE World Series, which explains his passion for action sports. From skateboarding and wakeboarding to ski and snowboarding, he’s dedicated to raising their profile and popularity. Integrating BMX Freestyle at the Olympics is a perfect example of this dedication. To him, action sports, and their associated lifestyles, are perfectly suited to today’s shared digital world. They provide amazing content and embody the definition of a strong IPR.
Chief Strategic Officer
Building on 14 years in senior brand management and marketing roles at Miller Brewing Company, Dave joined GMR in 1998 and has been instrumental to their growth. Working out of their San Francisco office, he provides strategic leadership across the agency and leads cross-functional teams to build strategic programs for brands based on business, marketing and consumer analysis. He has also been involved in the agency’s gaming initiatives since the 2001 introduction of Xbox to the recent launch of the agency’s esports practice in 2015.
Director, Growth and Emerging Media
Liz believes that brands and businesses have a duty to be an agent for change, but many times taking on a social cause can miss the mark. Her work at Ad Council helps brands identify these opportunities and bring executions to life through targeted marketing and sponsorship programs. Thanks to her background in for-profit media and marketing, she has been able to shift her career and repurpose this knowledge for the greater benefit of the non-profit world.
Vice President Marketing, Canada
Todd is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona. Under his leadership, the Budweiser Red Light campaign, and in particular Light Up the Nation, won numerous awards including a CASSIE Gold and Silver in 2018, and three CMA Gold awards in 2017. Previously, as Global VP for Stella Artois, he oversaw the “Buy a Lady a Drink” campaign, a global partnership with Water.org co-founders Matt Damon and Gary White.
Darren has over 15 years of brand development and event organization experience. He has been the General Manager of Crankworx Events Inc. (CEI) since 2010 and the global caretaker of this unique brand. Under his watch, he has helped turn this once local event into one of the world’s largest mountain biking World Tours. He also seen the brand add a fourth Crankworx Festival which now stops in; Rotorua, NZ, Les Gets, France, Innsbruck, Austria, and Whistler, BC.
VP Consumer Marketing
Pam oversees Allstate’s Sponsorship Marketing Program which includes title sponsorship of MLS and the Allstate Sugar Bowl, and partnerships with more than 90 colleges and universities. Always searching for new ways to support local communities and connect with people, learn her story and see why she’s best known for creating programs that get consumers engaging with brands in unexpected ways.
Professional Certified Coach & Trainer
Alice has a unique understanding of entrepreneurialism and corporate leadership. Her ontological coaching and leadership training provokes, inspires and transforms individuals, teams and companies to enable breakthrough results. Prior to coaching, Alice spent 20 years driving marketing partnership efforts for Fortune 100 brands and properties, such as: the IOC, NASCAR and the Cleveland Cavaliers. Today Alice has put her experience into practice, and whether she’s coaching C-level executives, entire departments or just individuals, her teams consistently deliver unrivalled performance and measurable results.
Co-Owner & Partner
Matt has been a guiding force in the Canadian video game industry for over two decades. As VP, Client Services of Segal Communications, he directed all marketing and PR efforts for PlayStation from the agency side through the original PSone and PS2 lifecycles. He also spent 9 years at Sony as part of the senior management team, directing all sales, marketing and operations. Today he is his own boss at an ad agency he started in 2017, called Press Start Marketing.
Robert N. Deeks
Director of eCommerce Revenue
Robert is a Sales and Marketing Strategist with a passion for collaborating with CPG & eCommerce brands and technology start-ups to accelerate growth. This passion is helping Vaynermedia’s Global eCommerce & Innovation Revenue Team–and clients like Pepsi, Unilever, Mondelez, Chase, and Diageo–focus on new growth opportunities. The goal? Turn Vaynermedia into a brand incubation & eCommerce machine and launch the next generation of CPG & D2C brands.
Vice President, Strategy & Partnerships, Havas Sports & Entertainment USA
Beyond her love for travelling and music, Valéria is passionate about sport and entertainment marketing. Her specialty is developing esports strategies and partnerships that connect brands and consumers through their mutual passions. During her career, she has worked on a diverse list of brands, including Coca-Cola, Powerade, Puma, Converse, Goodyear, TracFone and the Paris Saint-Germain Football Club. She also led the strategic and creative development of integrated campaigns for properties, such as the FIFA World Cup and the Olympics.
Krista Keene Massey
SVP Purpose Activation and Engagement
Krista leads all movement, purpose, geography, sponsorship, community engagement and event marketing at SunTrust. Over the past 10 years, she has created a consistent, strategic approach to marketing activation and sponsorship. She led the SunTrust Park project; built partnerships with the historic Ryman Auditorium in Nashville, the Atlanta Falcons, the Volvo Cars Open and several colleges and universities. She also received the Charles R. Yates Award for outstanding service on the Woodruff Arts Center campaign.
Head of Strategic Alliances & Digital Marketing Innovation
Leveraging HyperX’s heritage in eSports, Wendy focuses on partnering with lifestyle brands that want to get into, or strengthen, their position in gaming by tapping into HyperX’s insights and experience. She also helped create HyperX’s “We’re All Gamers” initiative, that worked with organizations to ensure gaming is inclusive, non-toxic and positive for all. And she pioneered the Kingston / HyperX global marketing team and the digital transformation of social care that launched the first global social media command centre focusing on customer-first culture and experience.
One of Canada’s top marketers, Alison brings years of experience and relationship expertise to her role at 48North. A skilled marketer and cannabis industry expert, she’s known for her ability to shift public opinion and consumer behaviour. As co-founder of Rethink Breast Cancer, she was credited with growing a new generation of breast cancer supporters. Today, as a member of the Board of Directors for the Cannabis Canada Council together with her communication and healthcare background, she is helping shape this burgeoning industry in Canada.
Vice President, at WorldGaming & Collegiate StarLeague
Neil joined WorldGaming in 2014 to help build a collegiate gaming division. He spearheaded the acquisition of the Collegiate StarLeague, The Melee Games and Smash 4 Collegiate. To date, the Collegiate StarLeague is one the world’s largest collegiate esports communities. It’s represented on 1,500 campuses with over 40,000 student gamers competing for scholarships in 12 games across PC, console and mobile. Neil also sits on the board for the integration of esports into academic programs at St. Clair and Lambton Colleges.
Throughout his career, David has had a passion and drive to build some of the most iconic brands in Canada, including Clorox, Molson, and Coca-Cola. Today, as Managing Director of NFL Canada, he leads various business aspects of the league, including fan development, corporate partnerships, consumer products, media partnerships and stakeholder relations. Now in his second season, he has created numerous new initiatives to grow the league and noticeably increase its fanbase in Canada.
Managing Director, Sponsorship
Josh leads the North American sponsorship efforts at BMO Financial Group. In this role, he is responsible for the strategic direction of BMO’s overall sponsorship portfolio and oversees their world-class sport, event and community activations for various partners in Canada and the USA. Prior to joining BMO, he was at Newport Sports Management – the world’s largest NHL hockey agency, where he developed strategic marketing and endorsement programs for the firm’s roster of world class athletes.
Strategic Director of Global Sports Alliances
Sheri leads the ACS’s 10-year partnership with the National Football League, known as Crucial Catch. Recognized by most fans as the pink on the field each October, the partnership has raised over $18 million for breast cancer. Today, Crucial Catch has expanded to a multi-cancer initiative that focuses on early detection and prevention in underserved communities. Prior to joining the ACS, she was an independent sports entertainment marketing consultant and Adjunct Marketing Professor at New York University.
Manager, Digital Marketing and Innovation
Jake Annear may have been born and raised in Miami, but he’s lived his life on social and digital media platforms. He has spent the last six years leading content and innovation for Moët Hennessy USA’s portfolio of luxury wines and spirits brands. He oversees new emerging technology and startup relations for the organization helping to amplify their test & learn strategy and build a culture of curiosity. When he’s not working online, Jake spends his time enjoying watersports, hiking, camping and the great outdoors.
Director of Government Affairs & Strategic Development
Gabriel Scheer currently leads the strategic development team for Lime, the leading business in the dockless smart shared mobility realm. As a versatile entrepreneur and evangelist, he has worked at the intersection of mobility, technology, and sustainability-oriented innovation for over fifteen years. Prior to heading up innovation at Lime he focused on improving the environmental impact of frog design, working on the frogVentures and frogImpact teams to create meaningful social and environmental impact, and worked with Seattle Greendrinks to connect and grow the city’s environmental community.
VP, Partnerships & Business Development
Born and raised in St. Catharine’s Ontario, Brenden Mallette has always had an intense passion for partnership marketing, and has gained a great understanding of how sponsorship works through his experience in the industry. His career began in 1999 with Live Nation, he then moved to Maple Leafs Sports & Entertainment in 2011, focusing on building strategic partnerships with multiple national and global brands at both companies. For the past 3 seasons, Brenden has been with the San Francisco Giants where he is the Vice President of Partnership Sales and Business Development.