THE LIVE ACTION
MARKETING CONFERENCE

August 15-19, 2018 | Crankworx, Whistler, Canada

THE MOUNTAIN IS CALLING

 

Start the climb that will propel your career.

Tackle your next sponsorship challenge head on.

Face your fear and conquer it.

 

You won’t be alone.

We’ll guide you along the way.

The path will be made clear.

 

Gear up, get ready.

Getting to the top won’t be easy.

But it will be worth it.

 

sponsorshipX. Live it.

Coaches

Industry leaders from around the globe will tackle the latest trends in sponsorship marketing giving you new tools, insights and inspiration to reach the summit.
HEAD COACH
Mark
Harrison
Founder & President, The T1 Agency
Ricardo
Fort
Coca-Cola VP, Global Sports Partnerships
Matthew
Leopold
Director European Sponsorship Association
David
Zimberoff
SRAM Vice President of Marketing
Hamish
Acland
Mons Royale Founder & CEO
Bruce
Bundrant
Riviera Sports Marketing Founder & CEO
Elisa
Beselt
Consultant, The T1 Agency
Zaileen
Janmohamed
Senior VP, Client Consulting & Services, GMR
Mark Harrison
Founder & President, The T1 Agency
A true innovator and inspirator, Mark’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. No stranger to overcoming obstacles in his almost 25 years running a company, he’s experienced losses, gains, and some reinventions along the way – and he’s still loving every minute of it.
Ricardo Fort
Coca-Cola VP, Global Sports Partnerships
Coca-Cola’s global sponsorships include partnerships with The Olympics, FIFA, and UEFA, just to name a few. Juggling such a demanding portfolio is no easy task so Ricardo keeps his eye on the prize, throws passion into the mix and has mastered the art of balancing short term needs with long term goals.
Matthew Leopold
Director European Sponsorship Association
ESA is the voice of the sponsorship industry in Europe. One way Matthew looks to raise sponsorship standards is by using sponsorship to solve business problems. Finding that insight and figuring out who you want to win over will be the spark that fuels success.
David Zimberoff
SRAM Vice President of Marketing
From the single track in SRAM’s office to the pump track in his backyard, David’s passion for cycling is endless. See how the SRAM brand has grown one part, event, and athlete at a time. Plus, get inspired by SRAM’s World Bicycle Relief that changes lives by providing transportation to people in developing countries.
Hamish Acland
Mons Royale Founder & CEO
What does a professional skier do when he’s not happy with his sports apparel? Start his own brand and take it global of course. From humble beginnings in a New Zealand garage to stock in more than 400 stores worldwide, learn Hamish’s story.
Bruce Bundrant
Riviera Sports Marketing Founder & CEO

What business does an American have in European FC sponsorship? Quite a lucrative one actually. Find out how Bruce made the leap from the U.S. to Europe and back again and all the sponsorship goals he has scored along the way.
Elisa Beselt
Consultant, The T1 Agency
As co-author of the Canadian Sponsorship Landscape Study for more than seven years, Elisa’s knowledge spans far and wide. Join her as she shares results, trends and insights from a global sponsorship perspective, helping industry professionals dive deeper, one statistic at a time.
Zaileen Janmohamed
Senior VP, Client Consulting & Services, GMR
Recognized in Leaders Under 40’s Class of 2017 and the 2016 SBJ 40 Under 40, with roles ranging from Head of Olympics to Sponsorship Intelligence at Visa to managing a team of 40 people and 15 clients at GMR, be inspired by Zaileen’s climb and all she accomplished getting there.

Who attends?

Schedule

Take your career to new heights with unforgettable sessions in unforgettable settings.
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Accommodations

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Mountain Tales

Tell It On The Mountain

By: Mark Harrison

January 31, 2018

Before you start reading, I want you to find a place of solitude, plug in your best headphones to the largest screen you can muster, turn up the volume and watch this:     Now, watch it again.   Excited? I don’t think I have the literary ability to elicit the same feelings in you… View Article

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Did Canada Hit the Sponsorship Summit in 2016 and What can the World Learn from The Great White North?

By: Dr. Norm O'Reilly

January 30, 2018

The release of the results of the 11th annual Canadian Sponsorship Landscape Study (CSLS) just a few weeks ago has led to many questions and comments coming back to Elisa [Beselt] and I, the co-authors of the study. Notably, most of these comments came from outside of Canada’s borders, many from the US and a… View Article

Read the Full Post