Coronavirus (COVID-19) update: SponsorshipX 2020 events have been cancelled.
For more information and FAQs click here.

What is SponsorshipX?

Inspiration Through Experiences

SponsorshipX is an event series that seeks to educate our community on everything from marketing trends to technological advances to effective brand building and storytelling. In everything we do, we seek to inspire, educate and create unforgettable experiences.

Due to evolving risks related to the coronavirus (COVID-19), we have made the difficult decision to cancel SponsorshipX 2020 live conferences, including SponsorshipX Vegas (April 21-23), SponsorshipX Montreal (June 25-27) and SponsorshipX Tokyo (July 30 – August 2).

Instead, we have decided to bring SponsorshipX content to you!

Why SponsorshipX


We deliver transformative sessions and start discussions that change perspectives. We want to provoke ideas that reshape the industry and motivate delegates to affect change.


We arm our delegates with practical tools, today’s best practices and proven methods that can impact their lives, their brand and the sponsorship landscape of tomorrow.


We help our delegates connect and engage like no other conference. Through incomparable experiences, we forge new connections that open doors across the industry.

Our Webinar Speakers

Meet Our Community
Of Thought-leaders

We pride ourselves on bringing thought-leaders together. Industry stars help us educate and motivate our community. By sharing their story, they inspire game-changers and movers-and-shakers who have come together from across the globe.

Our Previous Webinars

  • Apr 23

    The NFL Draft: Creating Experiences at Home

    11:00AM – 12:00PM ET

    COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.

    Featured speakers:

    - Steve Lacroix, Minnesota Vikings

    - Kyle Georger, Buffalo Bills

    - Andrew Agro, New York Jets

    - Ari Mark, Miami Dolphins

    - Jessica Slenker, New York Giants

    - Mark Harrison, SponsorshipX

  • Apr 24

    The Impact of COVID-19 on Consumerism and Sponsorship

    11:00AM – 12:00PM ET

    It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.

    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX

  • May 28

    The Impact of COVID-19 on Consumerism and Sponsorship Part 2

    10:30AM – 12:00PM ET

    Back by popular demand, SponsorshipX is hosting part 2 of our virtual session, The Impact of COVID-19 on Consumerism and Sponsorship. Join our industry experts as they decipher new data, insights and trends, and help us better understand the impact of COVID-19 on our industry.

    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX