THE LIVE ACTION

MARKETING CONFERENCE

August 15-19, 2018 | Crankworx, Whistler, Canada
AT SPONSORSHIPX, WE DON’T JUST TALK SPONSORSHIP,
WE LIVE IT.

 

Be part of a fully-immersive conference experience that gathers the boldest minds of the sponsorship and marketing industries.

 

Be inspired to take on your next sponsorship marketing challenge while you conquer Whistler Mountain. This year we’ve partnered with Crankworx, the world’s largest mountain biking festival, so you can experience the power of sponsorship firsthand.
JOIN TOP-TIER BRANDS, PROPERTIES AND AGENCIES FROM ACROSS THE WORLD.
World-class coaches will give you the tools and motivation to reach the summit.
Insightful sessions will empower and inspire you to take your career to new heights.
Crankworx will let you experience the power of sponsorship in an unforgettable way.
Extraordinary group adventures - ziplining, mountain biking, and hiking to name a few - will let you build professional relationships that last a lifetime.
JOIN US AND GET GEARED UP FOR SPONSORSHIPX.

Experience

Get
Inspired

Explore innovative activations and experience the power of sponsorship as you take a stroll through Whistler Village with your industry peers.

Get
Geared
Up

Get equipped with the tools you need to conquer your next sponsorship challenge and get geared up to conquer the world-class mountain biking trails of Whistler.

Feel the
Power

Get inspired by our session on the transformational power of sport after an invigorating morning run through the scenic trails of Whistler.

Forge
New
Paths

Our sessions on the latest tech will inspire you to stray away from the beaten path while our hiking expeditions at the top of Whistler Mountain will let you discover new ones.

Step Up
Your
Game

Learn about the effects of personalization, globalization and digitization on the industry as you experience the power of sponsorship at Crankworx.

Feel the
Action

Learn about effective partnerships with sports & athletes across the world and get VIP Access to Red Bull Joyride, the largest slopestyle competition of the year.

Take it
all in

Put your mind at ease after learning about the latest insights and data on the global sponsorship landscape with a relaxing yoga session at the top of the mountain.

Reach
New
Heights

Take your career to new heights during our spectacular workshop sessions help 1,400 feet above ground in Whistler’s PEAK 2 PEAK gondolas.

Get
Fueled
Up

After a day of world-class programming meet up with your industry peers at IMI’s Tailgate Party before Crankworx’s season-defining Pump Track Challenge.

Coaches

Industry leaders from around the globe will tackle the latest trends in sponsorship marketing giving you new tools, insights and inspiration to reach the summit.
HEAD COACH
Mark
Harrison
Founder & President
Ricardo
Fort
VP, Global Sports Partnerships
Chad
Seigler
VP NASCAR, International Business Development and Partnerships
Zaileen
Janmohamed
Senior VP, Client Consulting & Services
Matthew
Leopold
Director
Kami
Taylor
SVP, Octagon
David
Zimberoff
Vice President of Marketing
Elisa
Beselt
Director, Consulting
Bruce
Bundrant
Founder & CEO
Alison
Désir
Founder
Jason
Robert
Co-founder & CEO
Norm
O'Reilly
Partner Consultant
Mathea
Olin
Professional Surfer
Cyndie
Wang
Head of Global Sponsorships & Alliances
Ryan
Baise
Director of Partner Solutions
Kristen
Gambetta
Director of Sports and Entertainment
Sean
Karoonian
Gaming & Esports Division at Cineplex
Leslie
Blachford
Director, Events
John
Pierce
Founder & Partner
Alexander
Gwilliam
Senior Advertising Creative
Mark
Stewart
President & Chief Innovation Officer
Rebecca
Shanks
VP, Account Management
Sarah
Bartholomew
GM Marketing, Global
Matak
Clavier
Head of Global Partnerships
Dave
Rosenberg
Chief Strategic Officer
Liz
DeAngelis
Director, Growth and Emerging Media
Todd
Allen
Vice President Marketing, Canada
Darren
Kinnaird
General Manager
Pamela
Hollander
VP Consumer Marketing
Alice
Petzold
Professional Certified Coach & Trainer
Matthew
Levitan
Co-Owner & Partner
Robert
N.
Deeks
Director of eCommerce Revenue
Valéria
Herzer
Vice President, Strategy & Partnerships, Havas Sports & Entertainment USA
Krista
Keene
Massey
SVP Purpose Activation and Engagement
Wendy
Lecot
Head of Strategic Alliances & Digital Marketing Innovation
Alison
Gordon
CEO
Neil
Duffy
Vice President, at WorldGaming & Collegiate StarLeague
David
Thomson
Managing Director
Josh
Epstein
Managing Director, Sponsorship
Sheri
Barros
Strategic Director of Global Sports Alliances
Jake
Annear
Manager, Digital Marketing and Innovation
Gabriel
Scheer
Director of Government Affairs & Strategic Development
Brenden
Mallette
VP, Partnerships & Business Development
Mark Harrison
Founder & President
A true innovator and inspirator, Mark’s journey has taken him everywhere from student paper editor to soon to be published author, from super fan to coach and part-timer to president. No stranger to overcoming obstacles in his almost 25 years running a company, he’s experienced losses, gains, and some reinventions along the way – and he’s still loving every minute of it.
Ricardo Fort
VP, Global Sports Partnerships
Coca-Cola’s global sponsorships include partnerships with The Olympics, FIFA, and UEFA, just to name a few. Juggling such a demanding portfolio is no easy task so Ricardo keeps his eye on the prize, throws passion into the mix and has mastered the art of balancing short term needs with long term goals.
Chad Seigler
VP NASCAR, International Business Development and Partnerships
A 20-year sports industry veteran, Chad currently oversees all commercial and revenue growth for NASCAR’s international business platforms. Having acted as liaison to all NASCAR teams and advisor to team owners, track presidents & drivers, he has managed details of 90+ live events at 27 race tracks across the country. Needless to say, Chad believes in the power of sport and sponsorship to help rev up communities.
Zaileen Janmohamed
Senior VP, Client Consulting & Services
Recognized in Leaders Under 40’s Class of 2017 and the 2016 SBJ 40 Under 40, with roles ranging from Head of Olympics to Sponsorship Intelligence at Visa to managing a team of 40 people and 15 clients at GMR, be inspired by Zaileen’s climb and all she accomplished getting there.
Matthew Leopold
Director
ESA is the voice of the sponsorship industry in Europe. One way Matthew looks to raise sponsorship standards is by using sponsorship to solve business problems. Finding that insight and figuring out who you want to win over will be the spark that fuels success.
Kami Taylor
SVP, Octagon
A 20-year veteran of the sports business industry, Kami currently oversees more than 60 team members across multiple accounts at Octagon while leading all efforts for one of their top clients, Allstate. Co-presenting with Pam Hollander, VP Consumer Marketing from Allstate, you can learn Kami’s winning formula for creating programs that encourage unique consumer and fan engagement, while maximizing ROI.
David Zimberoff
Vice President of Marketing
From the single track in SRAM’s office to the pump track in his backyard, David’s passion for cycling is endless. See how the SRAM brand has grown one part, event, and athlete at a time. Plus, get inspired by SRAM’s World Bicycle Relief that changes lives by providing transportation to people in developing countries.
Elisa Beselt
Director, Consulting
As co-author of the Canadian Sponsorship Landscape Study for more than seven years, Elisa’s knowledge spans far and wide. Join her as she shares results, trends and insights from a global sponsorship perspective, helping industry professionals dive deeper, one statistic at a time.
Bruce Bundrant
Founder & CEO

What business does an American have in European FC sponsorship? Quite a lucrative one actually. Find out how Bruce made the leap from the U.S. to Europe and back again and all the sponsorship goals he has scored along the way.
Alison Désir
Founder
Named by Women's Running as one of 20 women who are changing the sport of running and the world, Alison will inspire you with her incredible journey of how she is driving positive change through the transformational power of sport.
Jason Robert
Co-founder & CEO
How did a former touring drummer co-found the world's first blockchain powered event ticketing platform? Jason's path called on his love of technology, math and logic skills, and just the right dose of creativity to help create HelloSugoi. And he might just change the way we solve problems in the sponsorship industry.
Norm O'Reilly
Partner Consultant
Recognized as a leading scholar in the business of sports, Dr. O’Reilly wears many hats including author, professor, presenter, researcher, and even marathon runner. Yet he still found time to co-author the inaugural Global Sponsorship Landscape Study. He’ll be sharing this exciting study – and his insights – in a not-to- be-missed session.
Mathea Olin
Professional Surfer
Winning gold at the NSSA’s Women’s Short Board competition in Pleasure Point, US, Mathea now has her sights on the 2020 Summer Olympics. Motivated by passion and a need to improve every time she’s in the water, come hear about her winning formula that brings out the best in her and others around her. Did we mention she’s 15 years old?
Cyndie Wang
Head of Global Sponsorships & Alliances
Her team structures, negotiates and optimizes partnerships to create high-impact technology and B2B focused activation programs. Her portfolio includes: Red Bull Racing, DS Virgin Racing, Tottenham Hotspur Football Club, Dallas Cowboys, Disney Parks & Resorts, and The Ryder Cup. Previous to HPE, she helped shape sponsorship strategies for Cisco’s global NBA partnership and activation at the London 2012 Summer Olympic Games.
Ryan Baise
Director of Partner Solutions
Ryan used to lead digital media sales for several Time Inc. brands, but today his time is spent at Fanatics – a tech-driven consumer company that owns Fanatics.com, FansEdge, Kitbag, Majestic brands, and Fanatics Authentic. Fanatics also operates more than 300 partner stores and runs the e-commerce business for all major professional sports leagues, major media brands and over 200 collegiate and professional teams including many of the top global soccer clubs.
Kristen Gambetta
Director of Sports and Entertainment
Rakuten is a global leader in internet services with more than 1 billion members around the world, and has ranked in top 30 of Forbes Magazine’s annual "World’s Most Innovative Companies" list since 2012.
Sean Karoonian
Gaming & Esports Division at Cineplex
Sean’s expertise in video gaming, brand strategy, content marketing, and global event management, from both in-house and agency positions, allows him to focus on strategies that support esports monetization and growth. A storyteller, he communicates using a common language from the c-suite to end-users that build borderless digital experiences. He has worked with some amazing partners, including: Activision, PlayStation, Warner Bros, Capcom, NVIDIA, Konami and Sony.
Leslie Blachford
Director, Events
An innovative leader with a reputation for creating integrated campaigns that drive share, sales and equity, Leslie has over 10 years of experience in marketing and sponsorships. She has worked for a list of blue-chip brands and has earned the trust of clients, colleagues and partners by balancing big picture thinking with an impeccable attention to detail. Currently that trust can be seen across all of Hudson’s Bay sponsorship events, including: the Canadian Olympic Committee, Toronto International Film Festival and Toronto Blue Jays to name a few.
John Pierce
Founder & Partner
At Player 2, John helps brands identify partnerships through authentic sponsorships and branded content and also helps esports properties increase reach and revenue. His clients include: Counter Logic Gaming, the esports franchise of Madison Square Garden, Mattel, Amazon Appstore, Infinite Esports & Entertainment and the Fiesta Bowl. And when John’s head isn’t in the game, it’s in the lecture hall at the W.P Carey School of Business at Arizona State University where he teaches “The Business of Esports”, the first course of its kind in the US.
Alexander Gwilliam
Senior Advertising Creative
Alexander didn’t start his career in advertising. He started as a magazine journalist and editor. Growing up between the British cities of London and Bristol, he was immersed in counterculture from a young age and has zig-zagged between the worlds of music and fashion for the past decade. Now based in Berlin, he works for KEMMLER KEMMLER, where he specializes in helping brands like adidas, PUMA, Reebok and Ralph Lauren create campaign experiences that move to the beat of contemporary culture in unheard-of ways.
Mark Stewart
President & Chief Innovation Officer
Mark has an extensive background in creative technology, digital strategy, event marketing, and building future forward interactive brand experiences. For 15 years, Mark has worked with clients to identify, create and execute innovative campaigns, products and platforms that connect the digital and physical space. A true forward-thinker, he’s collaborated with some of the world’s most recognizable brands like IKEA, Disney, Dyson, Mattel, Canadian Tire, General Motors, Twitter and many more.
Rebecca Shanks
VP, Account Management
For 20 years, Rebecca has led integrated marketing plans from strategy through to execution and evaluation. She has worked with numerous global brands and properties such as FIFA and the Olympics, where her focus was on leveraging sponsorships to achieve business results. She spent more than half of her career working at Coca-Cola managing their marketing assets and sponsorship properties. She currently sits on the board of the Canadian Association for the Advancement of Women and Sport and Physical Activity.
Sarah Bartholomew
GM Marketing, Global
Sarah has a passion for fashion and mountain culture, which has made working for New Zealand’s Mons Royale a perfect fit. Mons, which launched in the snow and action sports market, is now stocked in over 500 retail stores worldwide. And Sarah’s challenge has been to find multi-seasonal sponsorship opportunities for them across both hemispheres. But thanks to her tireless effort, she has developed successful strategic partnerships with the Freeride World Tour, New Zealand Winter Games and Crankworx.
Matak Clavier
Head of Global Partnerships
Now in its fourth year, Matak developed the FISE World Series, which explains his passion for action sports. From skateboarding and wakeboarding to ski and snowboarding, he’s dedicated to raising their profile and popularity. Integrating BMX Freestyle at the Olympics is a perfect example of this dedication. To him, action sports, and their associated lifestyles, are perfectly suited to today’s shared digital world. They provide amazing content and embody the definition of a strong IPR.
Dave Rosenberg
Chief Strategic Officer
Building on 14 years in senior brand management and marketing roles at Miller Brewing Company, Dave joined GMR in 1998 and has been instrumental to their growth. Working out of their San Francisco office, he provides strategic leadership across the agency and leads cross-functional teams to build strategic programs for brands based on business, marketing and consumer analysis. He has also been involved in the agency’s gaming initiatives since the 2001 introduction of Xbox to the recent launch of the agency’s esports practice in 2015.  
Liz DeAngelis
Director, Growth and Emerging Media
Liz believes that brands and businesses have a duty to be an agent for change, but many times taking on a social cause can miss the mark. Her work at Ad Council helps brands identify these opportunities and bring executions to life through targeted marketing and sponsorship programs. Thanks to her background in for-profit media and marketing, she has been able to shift her career and repurpose this knowledge for the greater benefit of the non-profit world.
Todd Allen
Vice President Marketing, Canada
Todd is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona. Under his leadership, the Budweiser Red Light campaign, and in particular Light Up the Nation, won numerous awards including a CASSIE Gold and Silver in 2018, and three CMA Gold awards in 2017. Previously, as Global VP for Stella Artois, he oversaw the “Buy a Lady a Drink” campaign, a global partnership with Water.org co-founders Matt Damon and Gary White.
Darren Kinnaird
General Manager
Darren has over 15 years of brand development and event organization experience.  He has been the General Manager of Crankworx Events Inc. (CEI) since 2010 and the global caretaker of this unique brand. Under his watch, he has helped turn this once local event into one of the world’s largest mountain biking World Tours. He also seen the brand add a fourth Crankworx Festival which now stops in; Rotorua, NZ, Les Gets, France, Innsbruck, Austria, and Whistler, BC.
Pamela Hollander
VP Consumer Marketing
Pam oversees Allstate’s Sponsorship Marketing Program which includes title sponsorship of MLS and the Allstate Sugar Bowl, and partnerships with more than 90 colleges and universities. Always searching for new ways to support local communities and connect with people, learn her story and see why she’s best known for creating programs that get consumers engaging with brands in unexpected ways.
Alice Petzold
Professional Certified Coach & Trainer
Alice has a unique understanding of entrepreneurialism and corporate leadership. Her ontological coaching and leadership training provokes, inspires and transforms individuals, teams and companies to enable breakthrough results. Prior to coaching, Alice spent 20 years driving marketing partnership efforts for Fortune 100 brands and properties, such as: the IOC, NASCAR and the Cleveland Cavaliers. Today Alice has put her experience into practice, and whether she’s coaching C-level executives, entire departments or just individuals, her teams consistently deliver unrivalled performance and measurable results.
Matthew Levitan
Co-Owner & Partner
Matt has been a guiding force in the Canadian video game industry for over two decades. As VP, Client Services of Segal Communications, he directed all marketing and PR efforts for PlayStation from the agency side through the original PSone and PS2 lifecycles. He also spent 9 years at Sony as part of the senior management team, directing all sales, marketing and operations. Today he is his own boss at an ad agency he started in 2017, called Press Start Marketing.
Robert N. Deeks
Director of eCommerce Revenue
Robert is a Sales and Marketing Strategist with a passion for collaborating with CPG & eCommerce brands and technology start-ups to accelerate growth. This passion is helping Vaynermedia’s Global eCommerce & Innovation Revenue Team–and clients like Pepsi, Unilever, Mondelez, Chase, and Diageo–focus on new growth opportunities. The goal? Turn Vaynermedia into a brand incubation & eCommerce machine and launch the next generation of CPG & D2C brands.
Valéria Herzer
Vice President, Strategy & Partnerships, Havas Sports & Entertainment USA
Beyond her love for travelling and music, Valéria is passionate about sport and entertainment marketing. Her specialty is developing esports strategies and partnerships that connect brands and consumers through their mutual passions. During her career, she has worked on a diverse list of brands, including Coca-Cola, Powerade, Puma, Converse, Goodyear, TracFone and the Paris Saint-Germain Football Club. She also led the strategic and creative development of integrated campaigns for properties, such as the FIFA World Cup and the Olympics.
Krista Keene Massey
SVP Purpose Activation and Engagement
Krista leads all movement, purpose, geography, sponsorship, community engagement and event marketing at SunTrust. Over the past 10 years, she has created a consistent, strategic approach to marketing activation and sponsorship. She led the SunTrust Park project; built partnerships with the historic Ryman Auditorium in Nashville, the Atlanta Falcons, the Volvo Cars Open and several colleges and universities. She also received the Charles R. Yates Award for outstanding service on the Woodruff Arts Center campaign.
Wendy Lecot
Head of Strategic Alliances & Digital Marketing Innovation
Leveraging HyperX’s heritage in eSports, Wendy focuses on partnering with lifestyle brands that want to get into, or strengthen, their position in gaming by tapping into HyperX’s insights and experience. She also helped create HyperX’s “We’re All Gamers” initiative, that worked with organizations to ensure gaming is inclusive, non-toxic and positive for all. And she pioneered the Kingston / HyperX global marketing team and the digital transformation of social care that launched the first global social media command centre focusing on customer-first culture and experience.
Alison Gordon
CEO
One of Canada’s top marketers, Alison brings years of experience and relationship expertise to her role at 48North. A skilled marketer and cannabis industry expert, she’s known for her ability to shift public opinion and consumer behaviour. As co-founder of Rethink Breast Cancer, she was credited with growing a new generation of breast cancer supporters. Today, as a member of the Board of Directors for the Cannabis Canada Council together with her communication and healthcare background, she is helping shape this burgeoning industry in Canada.
Neil Duffy
Vice President, at WorldGaming & Collegiate StarLeague
Neil joined WorldGaming in 2014 to help build a collegiate gaming division. He spearheaded the acquisition of the Collegiate StarLeague, The Melee Games and Smash 4 Collegiate. To date, the Collegiate StarLeague is one the world’s largest collegiate esports communities. It’s represented on 1,500 campuses with over 40,000 student gamers competing for scholarships in 12 games across PC, console and mobile. Neil also sits on the board for the integration of esports into academic programs at St. Clair and Lambton Colleges.
David Thomson
Managing Director
Throughout his career, David has had a passion and drive to build some of the most iconic brands in Canada, including Clorox, Molson, and Coca-Cola. Today, as Managing Director of NFL Canada, he leads various business aspects of the league, including fan development, corporate partnerships, consumer products, media partnerships and stakeholder relations. Now in his second season, he has created numerous new initiatives to grow the league and noticeably increase its fanbase in Canada.
Josh Epstein
Managing Director, Sponsorship
Josh leads the North American sponsorship efforts at BMO Financial Group. In this role, he is responsible for the strategic direction of BMO’s overall sponsorship portfolio and oversees their world-class sport, event and community activations for various partners in Canada and the USA. Prior to joining BMO, he was at Newport Sports Management – the world’s largest NHL hockey agency, where he developed strategic marketing and endorsement programs for the firm’s roster of world class athletes.
Sheri Barros
Strategic Director of Global Sports Alliances
Sheri leads the ACS’s 10-year partnership with the National Football League, known as Crucial Catch. Recognized by most fans as the pink on the field each October, the partnership has raised over $18 million for breast cancer. Today, Crucial Catch has expanded to a multi-cancer initiative that focuses on early detection and prevention in underserved communities. Prior to joining the ACS, she was an independent sports entertainment marketing consultant and Adjunct Marketing Professor at New York University.
Jake Annear
Manager, Digital Marketing and Innovation
Jake Annear may have been born and raised in Miami, but he’s lived his life on social and digital media platforms. He has spent the last six years leading content and innovation for Moët Hennessy USA’s portfolio of luxury wines and spirits brands. He oversees new emerging technology and startup relations for the organization helping to amplify their test & learn strategy and build a culture of curiosity. When he’s not working online, Jake spends his time enjoying watersports, hiking, camping and the great outdoors.
Gabriel Scheer
Director of Government Affairs & Strategic Development
Gabriel Scheer currently leads the strategic development team for Lime, the leading business in the dockless smart shared mobility realm. As a versatile entrepreneur and evangelist, he has worked at the intersection of mobility, technology, and sustainability-oriented innovation for over fifteen years. Prior to heading up innovation at Lime he focused on improving the environmental impact of frog design, working on the frogVentures and frogImpact teams to create meaningful social and environmental impact, and worked with Seattle Greendrinks to connect and grow the city’s environmental community.
Brenden Mallette
VP, Partnerships & Business Development
Born and raised in St. Catharine’s Ontario, Brenden Mallette has always had an intense passion for partnership marketing, and has gained a great understanding of how sponsorship works through his experience in the industry. His career began in 1999 with Live Nation, he then moved to Maple Leafs Sports & Entertainment in 2011, focusing on building strategic partnerships with multiple national and global brands at both companies. For the past 3 seasons, Brenden has been with the San Francisco Giants where he is the Vice President of Partnership Sales and Business Development.

Who attends?

Schedule

Take your career to new heights with unforgettable sessions in unforgettable settings.
SEE SCHEDULE

Session Highlights

Global Update – IMI SponsorPulse™ & NextWave July 2018

Image for session: Global Update – IMI SponsorPulse™ & NextWave July 2018

Sarah Stovold

Managing Director

IMI International

IMI International logo

Don Mayo

Global Managing Partner

IMI International

IMI International logo

Sponsorship can often be looked at as a business based on emotion, where the goal is to evoke a connection between the consumer and the brand in order to achieve success. However, there is an outlook grounded by evidence, that when utilized correctly, can educate brands on where sponsorship is going and how they can succeed in its new form.

Join Sarah Stovold and Don Mayo of IMI International as they deliver a fast-paced global update on the state of sponsorship, from their fact-based perspective. They’ll cover the evolution of fandom and showcase growing global trends sharing why you and your brand should care. Most importantly, they’ll give you the strategic insights and inspiration you need to help your brand win in 2019 and beyond.

The changing landscape of global sponsorship

Image for session: The changing landscape of global sponsorship

Ricardo Fort

VP, Global Sports Partnerships

Coca-Cola

Coca-Cola logo

It is said that the only constant is change and this certainly holds true when it comes to the world of global events and sponsorship. For example, over the past 10 years, there has been a noticeable shift in sponsorship investment from North America to Asia and the Middle East; as well as a shift in spend from B2C companies to B2B companies. So, what does this all mean?

How to build a global brand while staying true to its local roots

Image for session: How to build a global brand while staying true to its local roots

Kristen Gambetta

Director of Sports & Entertainment

Rakuten

Rakuten logo

Zaileen kenmohamed

Senior VP, Client Consulting & Services

GMR Marketing

GMR Marketing logo

Rakuten is a global leader in internet services that empower individuals, communities, businesses and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content and communications to more than 1 billion members around the world. Since 2012, Rakuten has ranked in the top 30 of Forbes Magazine's annual ""World's Most Innovative Companies"" list. The Rakuten Group has over 14,000 employees, and operations in 29 countries and regions.

Kristen and Zailleen will be sharing their thoughts on Rakuten's biggest sports partnership deals signed with FC Barcelona and NBA champions the Golden State Warriors. Kristen will share her knowledge on how Rakuten has identified two of the biggest names in the world of sports as partners, while staying true to Rakuten’s local and cultural roots. Zaileen will be sharing her thoughts on how GMR is delivering creative tools for brands leveraging sponsorships to grow their business. She'll be highlighting examples on how companies can assess and optimize their sponsorship portfolios to deliver measurable corporate value.

The Power of Active Partnership

Image for session: The Power of Active Partnership

David Thomson

Managing Director

NFL Canada

NFL Canada logo

Todd Allen

VP of Marketing

Labatt Breweries

Labatt Breweries logo

As sports properties and brands play in a space with increasing noise, it's more important than ever to breakthrough in ways that elevate the game for fans and drive affinity and love for brands. Budweiser and the NFL have partnered to bring the fan experience beyond just “passive” participation, showcasing the power of what “active” partnership can do for the fans, the brand and the league.

The Growth of Esports and Sponsorship Influence

Image for session: The Growth of Esports and Sponsorship Influence

Sean Karoonian

Senior Marketing Manager, Gaming & Esports

Cineplex

Cineplex logo

Neil Duffy

Vice President, WorldGaming & Collegiate StarLeague

WorldGaming

WorldGaming logo

Matt Levitan

Co-Owner & Partner

Press Start Marketing

Press Start Marketing logo

John Pierce

Partner

Player 2 Studios

Player 2 Studios logo

The world of competitive video gaming has experienced an incredible rise in success, with total global competition prize pools reaching upwards of $100 million this year. But how has esports reached this point? What’s behind this consistent growth? And what role has brand sponsorship played on this rapid transformation?

Join moderator Sean Karoonian, Senior Marketing Manager at Cineplex Entertainment and his group of panelists: Juan Botero, Online Marketing Strategist, EA; Neil Duffy, VP, WorldGaming & Collegiate StarLeague; Matt Levitan, Co-Owner/Partner, Press Start Marketing; and John Pierce, Partner at Player 2 Studios. Together, they’ll take a look at today’s esports ecosystem, sharing insight to how sponsors partner with video game publishers, esports properties, and influencers to reach new audiences and accelerate brand growth. The end goal? To show you, and your brand, why now is the best time to get in the game.

Connecting with people through the power of bicycles

Image for session: Connecting with people through the power of bicycles

David Zimberoff

VP, Marketing

SRAM

SRAM logo

You may know SRAM for being a maker of high-tech, high-performance bike parts. Or maybe you know them for sponsoring some of the best athletes and cycling events in the world. But what you might not know them for, is their help in mobilizing people in developing countries, one bicycle at a time.

Join David Zimberoff, VP of Marketing for SRAM, for an inspirational journey as he shares SRAM’s holistic approach to marketing. From high-tech componentry and high-level sponsorships to humanitarian efforts which empower people through access to education, healthcare, and more, you’ll see that thinking about your partnerships at the highest level, as well as the most grassroots level, can have unexpected results in connecting with people all over the world.

Making Wonder, Using Interactive Technology in Sponsorship

Image for session: Making Wonder, Using Interactive Technology in Sponsorship

Mark Stewart

President & CIO

wonderMakr

wonderMakr logo

New interactive technology has made the most complex problems increasingly easier to solve, or improve. With the inventions and advances of new hardware, software and sensors, the possibilities of what can be created with technology is seemingly limitless. But what does this mean for sponsors, properties, marketers and event experience builders like you?

Join Mark Stewart, President and Chief Innovation Officer at wonderMakr as he offers you a guide to using common tools and techniques of connecting intelligent technologies to increase the effectiveness of your activations. He’ll provide examples of intelligent ways to take advantage of off-the-shelf components and code to create something engaging, measurable and shareable for your next sponsorship event or activation.

How Fanatics Became the Brand of the Fan

Image for session: How Fanatics Became the Brand of the Fan

Ryan Baise

Director of Partner Solutions

Fanatics

Fanatics logo

If you’ve recently purchased merchandise for your favorite sports team, it likely came from one of the far-reaching arms of Fanatics. The largest licensed goods retailer in sports, Fanatics manages e-commerce sales for all major sports leagues in North America. How has Fanatics grown so quickly in the U.S.? What are their plans for Canada? And how can other brands use e-commerce as a tool to reach their own goals?

Join aan Baise, Director of Sales in Fanatics’ Partner Solutions Group, as he walks us through three key principles to successful e-commerce business: connecting with your target audiences, reaching global markets, and using the latest tech to reach your goals. He’ll detail the history of Fanatics, how they became ‘the brand of the fan’, and touch on existing partnerships with several top global brands.

Next-Generation Sponsorship: How Technology is Reshaping the Sponsorship Market

Image for session: Next-Generation Sponsorship: How Technology is Reshaping the Sponsorship Market

Tori Stevens

Senior VP

Sports Innovation Lab

Sports Innovation Lab logo

As technology makes an aggressive push into the sponsorship space, it is undeniably disrupting the market. However, technology is also presenting opportunities to deliver greater insight, efficiency and transparency to the buy and selling sides of the sponsorship process. The bottom line is: technology is reshaping sponsorship, so how can your brand or property make sure it stays ahead and changes too?

Join Tori Stevens, Senior Vice President at the Sports Innovation Lab as she explores the shifts in the sponsorship landscape, such as the transformation of the media landscape and implementation of smart technology in sports. She’ll explain why it is essential for brands, properties and agencies to understand what these emerging technologies are and how they can be leveraged to improve the overall sponsorship process. Leaving this session, you’ll feel equipped to ride the tide of technology, and take your sponsorship agreements to the next level.

Old Problem, New Solution: Innovation in Mobility

Image for session: Old Problem, New Solution: Innovation in Mobility

Brenden Mallette

VP, Partnerships & Business Development

San Francisco Giants

San Francisco Giants logo

Gabriel Scheer

Director of Government Affairs & Strategic Development

Lime

Lime logo

Come hear how the nation's leading smart mobility company and one of the nation's premier sports teams are working together to create a better experience and solve a growing problem at live events.

The New World of Cannabis in Canada

Image for session: The New World of Cannabis in Canada

Alison Gordon

CEO

48 North Cannabis Co.

48 North Cannabis Co. logo

On October 17th 2018, recreational cannabis will become legal across Canada. Will it disrupt the market? We already know it will. But how?

Join Alison Gordon, CEO 48North Cannabis Corp and member of the Board of Directors for the Cannabis Canada Council, as she discusses her journey from co-founding Rethink Breast Cancer to becoming CEO of 48North. As a veteran in the cannabis industry she’ll detail not only exactly how cannabis will disrupt the market but also highlight the human capital needed for an industry in which very few people have worked.

If sponsorship is the answer, what is the question?

Image for session: If sponsorship is the answer, what is the question?

Matthew Leopold

Director

European Sponsorship Association

European Sponsorship Association logo

Using sponsorship dollars and making a huge impact don’t always go hand in hand. But could they? If we look at using sponsorship through the lens of solving a business problem, the answer is an astounding yes.

Join Matthew Leopold, Director of the European Sponsorship Association (ESA), as he walks us through this approach, talks about the importance of finding insights that match your customer’s needs, and the role that segmentation plays. As the voice of sponsorship in Europe, the ESA seeks to raise standards in the industry and ultimately, find the right question to ask.

B2B Technology Business, Sponsorship’s Next Frontier

Image for session: B2B Technology Business, Sponsorship’s Next Frontier

Cyndie Wang

Head of Global Sponsorships & Alliances

Hewlett Packard Enterprise

Hewlett Packard Enterprise logo

Join Cyndie Wang, Head of Global Sponsorships & Alliances at Hewlett Packard Enterprise, as she proves why and how sponsorship can win when B2B technology is implemented. Her primary focus is how to leverage strategic partnerships to accelerate revenue and drive consideration. And using HP’s partnership with F1 as an example, she’ll explain how to creatively showcase the achievements of B2B business technologies, in a way to drive consideration and accelerate revenues.

People’s attention. How to get it and how to keep it.

Image for session: People’s attention. How to get it and how to keep it.

Kami Taylor

SVP

Octagon

Octagon logo

Pam Hollander

VP, Consumer Marketing

Allstate

Allstate logo

In today’s fast-paced world of ‘now’ and ‘what’s in it for me?’, marketers need to be creative and nimble to keep the attention of current and potential customers. Programs must encourage unique consumer and fan engagement, in unexpected ways, while also being mindful of maximizing ROI. And that’s where Pam and Kami’s expertise comes into play.

Join them as they share their insights into Allstate’s robust sponsorship portfolio, including their college football and soccer sponsorships. Learn how they strategically identify target consumers, measure key KPIs for sponsorship platforms and develop unique, personalized activations that keep consumers in the game.

Unlocking Esports, the Keys to Successful Partnerships

Image for session: Unlocking Esports, the Keys to Successful Partnerships

Nathan Lindberg

Director, Esport Sponsorship Sales

Twitch

Twitch logo

Wendy Lecot

Head of Strategic Alliances and Digital Marketing Innovation

HyperX

HyperX logo

Dave Rosenberg

Chief Strategic Officer

GMR Marketing

GMR Marketing logo

Valéria Herzer

VP, Strategy and Partnerships

Havas Sports & Entertainment

Havas Sports & Entertainment logo

You’ve likely been asking yourself a lot of questions when trying to determine the most effective and efficient approach to engage in esports, such as: How can my brand integrate into the esports ecosystem? What partnership opportunities exist? How do they differ from traditional sports sponsorships? How do I evaluate the success of my business or brand’s esports partnership?

Join Dave Rosenberg, Chief Strategic Officer at GMR, Nathan Lindberg, Director, Esport Sponsorship Sales at Twitch, Wendy Lecot, Head of Strategic Alliances and Digital Marketing Innovation at HyperX and Valeria Herzer, VP, Strategy and Partnerships at Havas Sports & Entertainment as they examine the rapid growth of esports and share the opportunities for brand marketers to integrate esports into their strategic planning and the keys to creating impactful partnerships.

The Climb: Accessing game-changing results to reach new heights!

Image for session: The Climb: Accessing game-changing results to reach new heights!

Alice Petzold

Professional Certified Coach and Trainer

A-Game Coaching

A-Game Coaching logo

Get ready to tap into your own greater potential. Use that power not only to achieve your goals but also to boost the performance of those around you.

Join Alice Petzold, Leadership Coach at Accomplishment Coaching, as she literally takes you to new heights in this interactive session that takes place on Whistler Mountain. You’ll be transformed and armed with new tools to inspire innovation and game-changing results within yourself and your teams and your partners.

Blockchain: providing transparency in sponsorship transactions

Image for session: Blockchain: providing transparency in sponsorship transactions

Jason Robert

Co-founder & CEO

HelloSugoi

HelloSugoi logo

Unless you’ve been living under a rock, you’ve heard of Bitcoin. And chances are, you’ve also heard of blockchain – the technology originally devised for it. But have you heard of using blockchain technology to solve problems in the sponsorship industry?

Join Jason Robert, Co-founder & CEO of HelloSugoi, as he walks through blockchain technology and smart contract use in the sponsorship industry and the transparency they can provide with every transaction. He’ll also talk about the progress that’s been made in the space, as well as the hurdles he’s had to overcome. Plus, he’ll show how brands and properties can leverage the blockchain to overcome their own challenges in the world of sponsorship.

Dive into the British Gas Pools 4 Schools Initiative

Image for session: Dive into the British Gas Pools 4 Schools Initiative

Matthew Leopold

Director

European Sponsorship Association

European Sponsorship Association logo

Swimming is a healthy, enjoyable and sometimes lifesaving skill. But the fact is, 51% of students in England were leaving primary school unable to swim 25 metres unassisted. British Gas sought to change that.

Join Matthew Leopold, Director of the European Sponsorship Association (ESA), as he takes us through a groundbreaking case study that literally brings temporary pools into schools. Learn about the lasting, life-changing effects this hyper-local initiative has – not only for the students, but also for the communities that are touched along the way.

Pushing Your Personal Limits

Image for session: Pushing Your Personal Limits

Mathea Olin

Professional Surfer

 logo

Keeping yourself motivated and pushing your limits is often something easier said than done. In ever changing world and industry, how do you ensure that you are constantly focused on becoming the best version of yourself?

From a young age, Mathea Olin’s been motivated to inspire others to be the best version of themselves. She’s consistently pushing her personal limits, which has translated into success on the global surfing stage, and did we mention she’s only 15? Join Mathea at sponsorshipX 2018 as she shares her story and inspires you to push your own personal limits.

How to Build a Modern Trojan Horse For Attention

Image for session: How to Build a Modern Trojan Horse For Attention

Robbie Deeks

Director of eCommerce Sales

VaynerMedia

VaynerMedia logo

It’s no secret that paid marketing can only take your company so far. In order to elevate their connection with consumers, brands need to rethink the way they reach out to, and engage with, their target. In recent years, companies have turned to a new, and heavily under-priced, marketing tool to achieve their business objectives – influencer marketing, or the modern-day Trojan Horse.

Join Robbie Deeks, Director of Ecommerce Revenue at Vaynermedia, as he guides us on how to capture people's attention by building ""modern day Trojan horses"". He will focus on three main aspects of gaining an edge through influencer marketing. First, how can agencies leverage influencers. Second, how can companies use this newly leveraged channel for acquisitions. And third, how brands can execute against influencers. The end goal being to learn why combining all three of these lessons, will help you build strategies for attention that establish engagement not just for today, but for the future, as well.

How Sponsorship Can be an Agent for Change

Image for session: How Sponsorship Can be an Agent for Change

Liz DeAngelis

Director, Growth & Emerging Media

Ad Council

Ad Council logo

Gone are the days when people only looked to non-profits to make social change, now they’re looking to businesses, too. Creating sponsorships that spark social change has become an increasingly effective way for companies to reach broader audiences, while simultaneously making a positive difference.

Join Liz DeAngelis, Director of Growth and Emerging Media at the Ad Council, as she walks you through finding the fine balance between advertising and social good. She’ll explain the importance of finding a social value that resonates organically with your brand, an example would be Patagonia and the environment. As well as warn against “sadvertising”, reminding you that although an emotional problem is an important part of the story your brand is telling, you must also provide an solution. An answer she’ll teach you how to find.

One 360-degree view deserves another

Image for session: One 360-degree view deserves another

Leslie Blachford

DVP, Events 

Hudson’s Bay Company

Hudson’s Bay Company logo

Leslie has a reputation for big picture thinking and building integrated brand campaigns that turn heads. So what better place to hear her speak about her Canadian Olympic sponsorship experiences than from inside the PEAK 2 PEAK gondola as it works its way across the Whistler Blackcomb mountain range.

During your ride, you’ll learn all about her 2018 PYC COC CPC Kit Launch experience – including the 9th edition of the iconic red mittens. She’ll talk about how a media/PR only event was turned into a successful consumer launch featuring 15 Canadian PyeongChang 2018 hopefuls and hosted by radio personality Patrick Langlois and two-time Olympic bronze medallist Roseline Filion. And you’ll hear about how the event was broadcast on Facebook Live, to engage fans across Canada and all around the world.

What Do Sponsors Really Want?

Image for session: What Do Sponsors Really Want?

Mark Harrison

Founder & President

The T1 Agency

The T1 Agency logo

Jake Annear

Manager, Digital Marketing and Innovation

Moët Hennessy

Moët Hennessy logo

Josh Epstein

Managing Director, Sponsorship

BMO Financial Group

BMO Financial Group logo

Krista K. Massey

SVP, Marketing Activation and Engagement

SunTrust

SunTrust logo

sponsorshipX is gathering thought-leaders, decision-makers, and sponsorship pros from internationally recognized brands for a panel discussion on the age-old question: “What do Sponsors Really Want?”

Join Krista Massey, SVP, Marketing Activation and Engagement at Sun Trust, Josh Epstein, Managing Director of Sponsorship at BMO and Jake Annear, Manager, Digital Marketing and Innovation at Moët Hennessy for a panel discussion where the questions are chosen by you. Tweet your questions out and our moderator, Mark Harrison, President & CEO, The T1 Agency & Chair, sponsorshipX, will choose the most relevant and unique ones to pose to our panelists. This is your chance to have your most pressing questions answered by sponsorship pros to help you truly understand what brands really want.

Why Fashion is the Next Great Sponsorship Opportunity Among Men

Image for session: Why Fashion is the Next Great Sponsorship Opportunity Among Men

Alexander Gwilliam

Senior Advertising Creative

KEMMLER KEMMLER

KEMMLER KEMMLER logo

In comparison to sports or music, fashion has long been considered a niche interest among men. Yet this outdated perception is well overdue a rethink. Men today are more interested in their outfits than ever, and smart brands across a whole range of industries are discovering how they can be part of that. Join Alexander Gwilliam, Senior Creative Concept at Berlin-based agency KEMMLER KEMMLER, as he explains how fashion is the next great cultural – and sponsorship – frontier for men.

Your Future Customers Love Esports More than Traditional Sports

Image for session: Your Future Customers Love Esports More than Traditional Sports

John Pierce

Partner

Play 2 Studios

Play 2 Studios logo

Are you confused as to why someone would want to watch someone else play a video game, when the person watching could just be playing the game themselves? Then you probably aren’t a member of the Gen Z or Millennial demographic, because to them, it makes perfect sense. What’s going on in their mind? What’s their motivation? How are they driving the popularity of e-sports?

Join John Pierce, a Partner at Player 2 Studios, as he explores the fundamental issues of why people enjoy watching other people play video games. He’ll go into the mind of the demographics that provide the most views, and explain why they find it so appealing, while simultaneously teaching you how your brand can connect with an audience whose primary interaction with the outside world is through video games.

WOMEN AND SPORT: Gender Equity in Sport, How Sponsorship Can Help

Image for session: WOMEN AND SPORT: Gender Equity in Sport, How Sponsorship Can Help

Rebecca Shanks

VP, Account Management

The T1 Agency

The T1 Agency logo

Traditional male sports are filled with sponsorships, from emblems on the field to patches on the jerseys, it’s everywhere. Sponsorship in women’s sports however, is an extremely underdeveloped opportunity. And although the big media numbers brought in by male sports haven’t reached women’s sports yet, companies who have engaged in this sponsorship opportunity are recognizing the benefits.

Join Rebecca Shanks, who sits on the board of the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS) as she discusses equity in sport from different points of view: participation, funding, sponsorship marketing and leadership.
She will get you thinking about the opportunities and benefits of considering women’s sports as part of your sponsorship mix.

Spreading the Track, How NASCAR is Becoming a Global Brand.

Image for session: Spreading the Track, How NASCAR is Becoming a Global Brand.

Chad Seigler

VP, International Business Development & Partnerships

NASCAR

NASCAR logo

When you think about NASCAR, what do you think of? That NASCAR is a deeply American racing league? That’s simply a stereotype of the globally recognized brand. A brand that has put some serious time, and strategic thought, into escaping these stereotypes. So, how are they doing it?

Join Chad Seigler, Vice President of International Business Development and Partnerships at NASCAR, as he discusses NASCAR’s global expansion strategies. He’ll highlight the fact that they hold 13 races in Canada, 12 in Mexico, and 12 in Europe. He’ll also detail their approach to growing their fan base, especially with respect to engaging a younger demographic. Finally, he’ll use case study intelligence to explain how their successful partnership with Coca-Cola allowed them to grow their audience globally, and become a more internationally recognized brand.

The launch of the new Global Landscape Study

Image for session: The launch of the new Global Landscape Study

Norm O'Reilly

Partner Consultant

The T1 Agency

The T1 Agency logo

Elisa Beselt

Director, Consulting

The T1 Agency

The T1 Agency logo

Imagine getting two expert assessments of the current global sponsorship industry in a single presentation? In this session you won’t have to imagine, all you’ll have to do is listen to the results from Norm and Elisa’s new, and highly extensive, Global Landscape Study.

Working with a team of researchers and partners from around the world, assessing more than 200 global jurisdictions, this global study explores the trends, barriers, challenges and realities facing the sponsorship industry.

The study leaves no stone unturned and takes a multi-stakeholder viewpoint and explores sponsorship from each of the brand, property and agency perspectives. Sponsorship deals, global indicators, secondary research, depth interviews, and initial survey work are used to inform the analysis, findings and key recommendations for everyone who works in the field.

US Soccer vs. European football: Different name, same sponsorship game?

Image for session: US Soccer vs. European football: Different name, same sponsorship game?

Bruce Bundrandt

CEO and Founder

Riviera Sports Marketing

Riviera Sports Marketing logo

Picture an English footy fan. Now picture an American soccer fan. They’re different right? If that’s the case, then wouldn’t everything about the game – including sponsorship – be different too? And if that’s the case, then what business would an American have in European FC sponsorship? The answer may surprise you.

Join Bruce Bundrant, CEO and Founder of Riviera Sports Marketing, as he talks about his journey. After 10 years in the US, he made the move to Europe where he successfully grew sponsorship revenue for football clubs including Liverpool FC and AS Monaco. Now back in the US, he recently led triple-digit sponsorship revenue growth over two years for the International Champions Cup. He’ll explain that even though best practices can be shared, the authenticity of the game must stay true to its roots.

Creating Action, One Goal at a Time.

Image for session: Creating Action, One Goal at a Time.

Alison Désir

Founder

Harlem Run

Harlem Run logo

Is there such a thing as an impossible goal? It all comes down to perspective. What if we create action by break impossible goals into smaller, seemingly achievable steps. What if it was all part of a bigger plan? And more importantly, what if the bigger plan had an even bigger purpose?

Join Alison Désir, Founder of Harlem Run, as she takes us through the ups and downs of her personal journey, the importance of knowing your ‘why’, cultivating consistency, training tips and other lessons she’s learned along the way.

Accommodations

Below are links to our preferred partners where you'll enjoy discounted rates as a sponsorshipX participant
Book Hilton Whistler Preferential partner rate no longer available. Rooms available at standard rate.
Book Westin Whistler Preferential partner rate still available.
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Partner With Us

Let’s create a seamless partnership to help you drive visibility and exposure for your brand. From hosting a reception at the top of Whistler Mountain to engaging with participants through our group adventures to showcasing your solution at our Tech Lounge, we’ll help you take your brand to new heights.
Enter your information below to download our sponsorship packages.

2018 Sponsors & Partners

Past Host Partners Include:

Canada Soccer Association (FIFA WWC) / NBA (All-star Weekend) / Junos / Formula 1 Grand Prix / Paralympic Winter Games /

Mountain Tales

Coach Spotlight – Rebecca Shanks

By: Mark Harrison

July 10, 2018

Leading Lady  When your professional life, personal life, and passions in life are perfectly aligned there is no way you can be accused of acting. If each day your actions and behaviours match your words and statements, there is never a concern of being misunderstood. By leading from the front. Serving your troops. Showing how… View Article

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Coach Spotlight – Ricardo Fort

By: Mark Harrison

June 13, 2018

The World is Coming to sponsorshipX   Today’s announcement of the successful United North American bid for the 2026 World Cup has me even more excited for our upcoming conference sponsorshipX.   As we have morphed our annual sponsorship forum to a global property we have attracted globals speakers such as Ricardo Fort VP, Global… View Article

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Coach Spotlight – Alison Désir

By: Mark Harrison

May 10, 2018

I was zipping my way through Austin, Texas during South by Southwest® (SXSW®) when I spotted the bright red dome of the Under Armour activation. I mentally kicked myself for not having checked it out, but for anyone who has been to SXSW you know there are far too many activations to see and things… View Article

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Sponsorship Around the World: Evidence of Success in Small Places

By: Dr. Norm O'Reilly

April 6, 2018

Over the years, we have written a number of white papers and blogs on topics related to sponsorship. Much of these have been based on our now 12 year old study – The Canadian Sponsorship Landscape Study (CSLS) – or one of our three iterations of Canada’s Most Valuable Property (MVP) study, last done in… View Article

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PyeongChang 2018

By: Mark Harrison

March 28, 2018

Upon his return from #PyeongChang, Mark Harrison, Chairperson of sponsorshipX, shared his extraordinary experience at the 2018 Winter #Olympic Games – from witnessing Canadian champions win gold, to exploring innovative activations, to discovering the true meaning of what it is to #BeOlympic.

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Meet David Zimberoff

By: sponsorshipX

February 27, 2018

From a small bike business to one of the most innovative cycling brands in the world, David has been a driving force behind SRAM’s success. Get inspired by his journey and kick your brand into high gear at sponsorshipX.

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Tell It On The Mountain

By: Mark Harrison

January 31, 2018

Before you start reading, I want you to find a place of solitude, plug in your best headphones to the largest screen you can muster, turn up the volume and watch this:     Now, watch it again.   Excited? I don’t think I have the literary ability to elicit the same feelings in you… View Article

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Did Canada Hit the Sponsorship Summit in 2016 and What can the World Learn from The Great White North?

By: Dr. Norm O'Reilly

January 30, 2018

The release of the results of the 11th annual Canadian Sponsorship Landscape Study (CSLS) just a few weeks ago has led to many questions and comments coming back to Elisa [Beselt] and I, the co-authors of the study. Notably, most of these comments came from outside of Canada’s borders, many from the US and a… View Article

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Meet Darren Kinnaird

By: sponsorshipX

January 27, 2018

Get inspired by Darren Kinnaird’s journey from ski enthusiast to general manager of the world’s largest mountain biking festival. Experience the power of sponsorship through Crankworx, official partner of sponsorshipX.

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