2021 and Beyond: How Businesses are Innovating & Teams are Re-focusing

Presented July 24, 2020

Each time a new location for the Games is announced, companies begin a seven-year journey of creation towards a common goal. In our first panel, you’ll learn from those behind this innovation, as they discuss how sustainable innovation processes can be brought to international competition. Then, Team GB joins us to discuss how they’ve decided to best re-focus their efforts in preparation for next summer.

Featured Speakers

Hisham Shehabi

N3XT Sports

    Scott Field

    Director of Communications
    Team GB

      Jonny Walton

      Olympic Athlete, Rowing
      Team GB

        Our Previous Webinars

        • June 25

          What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

          10:00AM – 12:00PM ET

          On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

          But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

          Featured speakers:

          - Kristen Gambetta, Rakuten

          - Cyndie Wang, Hewlett Packard Enterprise

          - Eleanor Malloy, John Hancock

          - Don Mayo, IMI International 

          - Mark Stewart, wonderMakr

          - Zarah Al-Kudcy, Formula 1

          - Heidi Pellerano, CONCACAF

          - Norm O’Reilly, The T1 Agency and Guelph University

          - Moderator: Mark Harrison, SponsorshipX

        • July 22

          Team Canada: Getting Ready for 2021

          10:00AM – 12:00PM ET

          With the advent of COVID-19, organizers, sponsors and athletes have quickly shifted their focus to next summer and a return to international competition. In this webinar, get an insider’s perspective from experts and some of the greatest Canadian athletes and learn how they are getting ready for next summer.

          Featured speakers:

          - Jacquie Ryan, Chief Brand & Commercial Officer, Canadian Olympic Committee

          - Kelley Tessier, Director of Brand Marketing, Canadian Olympic Committee

          - Brenda Plowman, CMO, Fasken

          - Mark Thomas, Director of Brand, RBC

          - Ahmed El-Awadi, CEO, Swimming Canada

          - Patrick Anderson, Olympic Gold Medalist in Wheelchair Basketball, Team Canada

          - Rosie MacLennan, Olympic Gold Medalist in Gymnastics – Trampoline, Team Canada

          - Aaron Brown, Olympic Bronze Medalist in Athletics, Team Canada

          - Russell Reimer, President, Manifesto Sport Management

        • July 23

          Switching Tracks: How Worldwide Sponsors are Preparing for Tokyo

          10:00AM – 12:00PM ET

          In these panels, SponsorshipX will explore how global stakeholders are preparing for next summer. We’ll dive into everything from how global partners are adapting, to what opportunities Tokyo will present to brands and sponsors. This session will cover key questions, with answers from multiple perspectives in the brand & sporting space.

          Featured speakers:

          - Nael Ogden-Smith, Head of Partnership Services, International Paralympic Committee

          -Kate Gordon, Senior Director, Olympic Sponsorship Marketing, Visa

          -Kelly Crowley, Global Marketing, Visa and former Paralympian

          -Srin Madipalli, Product Manager, Airbnb

          - Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota

          - Cassandra Kilareski, Director, Olympic Marketing, Bridgestone Americas Inc.