Back in Action: TIFF, the NFL & the Impact of COVID-19
Presented September 10, 2020
The month of September often marks new beginnings and the return to activity for many of us. Despite the new challenges brought on by the pandemic, some of the world’s greatest properties are adapting their strategies and getting back into action. Join us September 10th as we celebrate TIFF’s opening day, and the NFL’s season kickoff! We’ll be gathering representatives from each organization and their brand partners for a behind-the-scenes discussion on how they are moving forward in this new world. Plus, we’ll provide new insights on the impact of COVID-19 on sponsorship and consumerism as Norm O’Reilly of The T1 Agency and Guelph University and Don Mayo of IMI International share with us their latest data and findings.