Coronavirus (COVID-19) update: SponsorshipX 2020 events have been cancelled.
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This Year’s Theme

It’s the dawn of a new era. After the first 20 years of the millennium, full of game-changing discoveries and advances, it’s time to look into tomorrow. It’s time to take everything we’ve learned along the way and affect what is to come. How will we define the next era?

Technology has disrupted the marketing industry and will continue to do so. What does that mean for brands and partnerships? How does sustainability factor into the experience economy? How are we going to answer consumers that demand more? What does the turn of the decade really mean for being collaborators?

ERA 2020 will orient our discussions, sessions, workshops and experiences. We aim to inspire our attendees so that they leave confident in their ability to enact change. Using every tool at our disposal, from technology to psychology and everything in between, we will arm our delegates with knowledge they need to set the gears in motion.

After 100 years of evolution we are, once again, on the cusp of the 20s.

Let’s bring them roaring back to life.

Our Previous Webinars

  • Apr 22

    Do Better Today to be Better Tomorrow

    11:00AM – 12:00PM ET

    To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.


    Featured speakers:

    - Jackie Heinricher, Booshoot Technology & Heinricher Racing

    - Kathrin Majic, Director of Corporate Partnerships, WWF-Canada

    - Collin Lawson, Senior Director, Private Sector Engagement, WWF-US

    - Mark Harrison, SponsorshipX

  • Apr 23

    The NFL Draft: Creating Experiences at Home

    11:00AM – 12:00PM ET

    COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.


    Featured speakers:

    - Steve Lacroix, Minnesota Vikings

    - Kyle Georger, Buffalo Bills

    - Andrew Agro, New York Jets

    - Ari Mark, Miami Dolphins

    - Jessica Slenker, New York Giants

    - Mark Harrison, SponsorshipX

  • Apr 24

    The Impact of COVID-19 on Consumerism and Sponsorship

    11:00AM – 12:00PM ET

    It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.


    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX