Bienvenue à Montréal

Don’t Miss the Conference That’s About to Raise the Bar.

SponsorshipX is partnering with Team Canada and heading to Montreal for the 2020 Olympics Athletics Canadian qualifiers. With the games in Tokyo around the corner, we’ll be experiencing Montreal during one of the most vibrant times of the year. Explore the rich history of our nation while watching history being made on the field. Be part of insightful sessions, and participate in workshops led by industry leaders. Grow your network and build strong relationships through this action-packed conference. We’ll even be attending the Canadian Olympic Experience—an interactive journey located at the Canadian Olympic Committee offices. Get immersed in the world of Canadian Olympic Athletes, stroll through our Olympic history and get transported to the most glorious Olympic moments through state-of-the-art technology.

Montreal Speakers

Meet Our Montreal
Thought Leaders

SponsorshipX is for individuals and organizations that wish be inspired, learn and connect with others. They want to propel their business or brand into the new era of thinking, principles and practices. They wish to be challenged with new and innovative ways of thinking to better understand how industry leaders work, to develop new opportunities in a fast-paced world, and be at the forefront of change.

What’s Happening and When

Schedule

Select a date
  • 9:00AM - 4:00PM
    Checkin-in Open
    at Hotel William Gray
  • 11:00AM - 12:00PM
    Workshop
    at Hotel William Gray
  • 12:00PM - 1:30PM
    Networking Lunch
    at Hotel William Gray
  • 1:30PM - 2:00PM
    Welcome to ERA 2020
    at Hotel William Gray
    With Mark Harrison, Founder, SponsorshipX
  • 2:00PM - 2:30PM
    Session: Insider Info on the Games
    at Hotel William Gray
    With Jacquie Ryan, Chief Brand and Commercial Officer, Canadian Olympic Committee
  • 2:30PM - 3:00PM
    Session
    at Hotel William Gray
    With Megan Nameth, SVP of Marketing, Hudson's Bay Company
  • 3:15PM - 4:30PM
    Workshop: How to Turn an Exclusive Sports Sponsorship into an Inclusive Idea
    at Hotel William Gray
    With Neil McOstrich, Founding Partner & Chief Storytelling Officer, Cleansheet Communications
  • 3:15PM - 3:45PM
    Session
    at Hotel William Gray
    With Deloitte
  • 3:15PM - 3:45PM
    Session: Canadian Sponsorship Landscape Study
    at Hotel William Gray
    With Dr. Norm O'Reilly, Partner Consultant, The T1 Agency and Assistant Dean of Executive Programs/Professor at the University of Guelph
  • 4:00PM - 4:30PM
    Session
    at Hotel William Gray
    With Vinay Virmani, Chief Content Officer, Uninterrupted
  • 4:45PM - 5:15PM
    Session
    at Hotel William Gray
    With Don Mayo, Managing Partner, IMI International
  • 5:15PM - 5:45PM
    Session
    at Hotel William Gray
    With Heidi Browning Pearson, EVP, Chief Marketing Officer, NHL
  • 5:45PM - 9:00PM
    SponsorshipX Kickoff Party
    at Terrasse le Perché at Hotel William Gray
  • 9:00PM - Onward
    Experience Montreal
  • 7:00AM - 8:00AM
    Morning Wellness Activity
  • 8:00AM - 1:00PM
    Checkin-in Open
    at Hotel William Gray
  • 8:00AM - 9:00AM
    Networking Breakfast
    at Hotel William Gray
  • 9:00AM - 9:30AM
    Session: Sports Sponsorships for Women: What Opportunities Will Exist in the Next 10 Years?
    at Hotel William Gray
    With Alana Gattinger, Operations Manager of National Senior Men's Rugby, Rugby Canada; Allison Sandmeyer-Graves, CEO, CAAWS; and Rebecca Shanks, VP, The T1 Agency
  • 9:30AM - 10:15AM
    Session: What's Next? Digital Predications for the Next Decade
    at Hotel William Gray
    With Mark Stewart, President & Chief Innovation Officer, wonderMakr; Christos Nikitopoulos, Head of Agency Partnerships, Google; and Jean-Philippe Fortier, Director of Sponsorship, Bell Canada
  • 10:30AM - 12:00PM
    Workshop: Deep Dive Into Canadian Sponsorship
    at Hotel William Gray
  • 10:30AM - 11:00AM
    Session
    at Hotel William Gray
    With Megan Leslie, President & CEO, WWF Canada
  • 10:30AM - 11:00AM
    Session
    at Hotel William Gray
    With Kristina Schaefer, Head of Petro-Canada Brand Loyalty, Suncor Energy
  • 11:15AM - 11:45AM
    Sessions
    at Hotel William Gray
  • 12:30PM - 1:30PM
    Networking Lunch
    at Hotel William Gray
  • 1:30PM - 3:30PM
    Choose Your Own Networking Adventure
  • 5:30PM - 9:30PM
    Canadian Athletics Qualifiers for Tokyo 2020
    at Claude-Robillard Sports Complex
  • 10:00PM - Onward
    Experience Montreal
  • 7:00AM - 8:00AM
    Morning Wellness Activity
  • 8:00AM - 1:00PM
    Check-in Open
    at Hotel William Gray
  • 8:00AM - 9:00AM
    Networking Breakfast
    at Hotel William Gray
  • 9:00AM - 10:00AM
    Workshop: Selling the $30K Sponsorship
    at Hotel William Gray
  • 9:00AM - 9:30AM
    Session
    at Hotel William Gray
    With Sandra Sanderson, Senior Vice President of Marketing, Sobeys
  • 9:30AM - 10:00AM
    Panel
    at Hotel William Gray
    With Melissa Bishop, Athlete, Canadian Athletics - 800m
  • 10:00AM - 10:30AM
    Session
    at Hotel William Gray
  • 10:45AM - 11:15AM
    Session: Future of Sport Philanthropy
    at Hotel William Gray
  • 11:30AM - 12:00PM
    Session: The Boston Marathon - Using the Strength of History to Build a Future
    at Hotel William Gray
    With Eleanor Malloy, Director of Sponsorship, John Hancock

    The Boston Marathon is the oldest, toughest and most iconic race in the world, drawing hundreds of thousands of spectators and millions in charitable donations annually. Moreover, the race is the pride of the City and John Hancock has been honored to be its principal sponsor for the last 35 years.

    Join Eleanor as she talks about the past, present and future of this renowned race. How John Hancock not only kept it alive, but helped turn it into one of the most sought after sponsorship properties in mass participation sports. She will explain how the brand’s partnerships and reasons for engagement have evolved; and how they’ve taken the third Monday in April and made it work for the brand and sport all year long. She will also discuss how they have leveraged partnerships to reach more people in different ways - including investing money into the community - and what the next 35 years might look like for this indelible race.
  • 11:30AM - 12:00PM
    Session: Olympic Sponsorship & Consumer Engagement Trends
    at Hotel William Gray
    With Charlton Insights
  • 12:00PM - 1:00PM
    Networking Lunch
    at Hotel William Gray
    With Roundtable Discussions on a New Era of Consumer Engagement
  • 1:00PM - 200PM
    Workshop: How to create a modern, digital sales pipeline in the 2020s at Hotel William Gray
    With Jamie Shanks, CEO, Sales for Life Inc.

    As the best-selling author of Social Selling Mastery and SPEAR Selling, Jamie has literally written books on selling strategies. Plus, As the CEO of the world's largest Digital Selling training programs for mid-market and enterprise companies, his group has trained over 100,000 sales and marketing professionals, in dozens of industries. His workshops have been held across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

    Join Jamie, in this highly practical, forward-looking workshop for sales professionals who want a better understanding of the sales landscape over the next decade. He will share tips on how to hyper-accelerate selling success with 4 “sales plays” that best-in-class sellers are leveraging every day to meet their sales quota. His session will also examine how, and why, social selling is outperforming analog sales and share CSO Insights studies.
  • 1:00PM - 1:30PM
    Session
    at Hotel William Gray
  • 1:30PM - 2:00PM
    Session
    at Hotel William Gray
  • 2:15PM - 2:45PM
    Session: Digital Strategies Pre, During and Post Olympics
    at Hotel William Gray
    With Karl Bonar, Head of Digital, Toyota
  • 2:45PM - 3:15PM
    Panel: Gaming, Esports and the New Media
    at Hotel William Gray
    With Carl-Edwin Michel, Founder & CEO, Northern Arena; Marissa Roberto, Host of TSN's Digital SportsCentre, TSN; Stephanie Harvey, Professional Gamer & Influencer; and Hayley Macfarlane, Marketing and Communications Consultant, The T1 Agency

    TV is still popular, but it may not be reaching your youngest demographic. Which begs the question, where are Gen Y getting their content from and what are they watching?

    Today, more Gen Y are tuning-in online for content as seen in the year over year growth of LIVE digital programming, VOD and gaming streams. But will this trend continue, or has gaming and esports hit the peak after an incredible ten-year rise? And what does the next decade look like? How will brands connect with consumers in a sea of content? Are gaming content viewers different from viewers who consume other online programming, like Netflix or HBO?

    In this open panel session, join Carl-Edwin, Marissa and Stephanie as they discuss the importance of navigating new media, how younger audiences consume it and why, and what does the future hold for gaming and esports? Learn how, why and what these new media platforms will hold for brands over the next decade.
  • 3:15PM - 3:30PM
    Announcement
    at Hotel William Gray
    SponsorshipX 2021
  • 3:30PM - 5:00PM
    Afternoon Wellness Activity
  • 5:30PM - Onward
    Experience Montreal International Jazz Festival
    at Quartier des Spectacles

Montreal Conference Passes

Montreal Day Passes

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Accommodations

Where to Stay

We are pleased to offer SponsorshipX Montreal participants preferred rates at Hôtel William Gray, located at 421 Rue Saint Vincent in the heart of the Old Port.

Rooms will be available at $329 CAD per night (plus fees and taxes). For more information, please reach out to info@SponsorshipX.com

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