Welcome to Tokyo

Join us for a once-in-a-lifetime experience at the 2020 Olympic Games

Journey to one of the most beautiful cities in the world for a conference like no other. Delegates will experience Canada Olympic House in Tokyo, the gathering place for athletes, coaches, friends, families and fans. We will get to watch, support and celebrate world-class athletes during Olympic competitions while discovering Japan’s thriving capital during our immersive experiences across the city. This incredible conference awaits, packed with sessions led by global brand executives and industry heavyweights. Get invigorated by the magic of the games as you take in this inspiring event in person.

Tokyo Speakers

Meet Our Tokyo
Thought Leaders

SponsorshipX is for individuals and organizations that wish be inspired, learn and connect with others. They want to propel their business or brand into the new era of thinking, principles and practices. They wish to be challenged with new and innovative ways of thinking to better understand how industry leaders work, to develop new opportunities in a fast-paced world, and be at the forefront of change.

What’s Happening and When

Schedule

Select a date
  • 8:00AM - 4:00PM
    Check-in Open
    at Canada Olympic House
  • 8:00AM - 9:00AM
    Networking Breakfast
    at Canada Olympic House
  • 9:00AM - 9:30AM
    SponsorshipX Tokyo Opening Ceremony
    at Canada Olympic House
    With Mark Harrison, Founder, SponsorshipX
  • 9:30AM - 10:00AM
    Session: Defining the Future of Olympic Sponsorship
    at Canada Olympic House
    With Ricardo Fort, VP of Global Sports & Entertainment Partnerships, Coca-Cola
  • 10:00AM - 10:30AM
    Session: Insider Info on the Games
    at Canada Olympic House
    With David Shoemaker, CEO, Canadian Olympic Committee
  • 11:00AM - 11:30AM
    Panel: Olympic Partners
    at Canada Olympic House
  • 11:30AM - 12:30PM
    Behind-the-Scenes Experience
    at Canada Olympic House
    Tour of Canada Olympic House
  • 12:30PM - 1:30PM
    Networking Lunch
    at Canada Olympic House
  • 2:30PM - 5:00PM
    Behind-the-Scenes Experience
    Tour of Tokyo 2020
  • 5:30PM - 8:30PM
    Evening Event
    SponsorshipX Kickoff Party
  • 8:30PM - Onward
    Experience Tokyo
    Watch the Games at a Local Bar
  • 8:00AM - 1:00PM
    Check-in Open
    at Canada Olympic House
  • 8:00AM - 9:00AM
    Networking Breakfast
    at Canada Olympic House
  • 9:00AM - 9:30AM
    Session
    at Canada Olympic House
    With Matt Berger, Professional Skateboarder and Russell Reimer, President, Manifesto Sport Management
  • 9:30AM - 10:00AM
    Session
    at Canada Olympic House
    A New Era of Engagement: Creating Bespoke Activations at the Games
  • 10:15AM - 11:00AM
    Session
    at Canada Olympic House
    Proprietary Study
  • 12:00PM - 1:00PM
    Networking Lunch
    at Olympic Venue
  • 1:00PM - 5:30PM
    Olympic Event
    at Olympic Gymnastics Centre
    Gymnastics (Trampoline) Women's Qualification, Final & Victory Ceremony
  • 1:00PM - 6:15PM
    Olympic Event
    at Canoe Slalom Course
    Canoe (Slalom) Men's Semi-Final, Final & Victory Ceremony
  • 7:00PM - 10:00PM
    Evening Event
    A Taste of Tokyo Experience
  • 10:00PM - Onward
    Experience Tokyo Nightlife
  • 8:00AM - 1:00PM
    Check-in Open
    at Canada Olympic House
  • 8:00AM - 9:00AM
    Networking Breakfast
    at Canada Olympic House
  • 9:00AM - 9:30AM
    Session
    at Canada Olympic House
    The First 5G Games
  • 9:30AM - 10:00AM
    Session
    at Canada Olympic House
    With Thomas Riedel, CEO, Riedel Communications
  • 10:15AM - 10:45AM
    Session
    at Canada Olympic House
    With Marlène Masure, Chief Commercial Officer, Paris 2024
  • 10:45AM - 11:15AM
    Session
    at Canada Olympic House
    Building a Sustainable Future in Host Cities
  • 11:15AM - 12:00PM
    Session
    at Canada Olympic House
    With Don Mayo, Managing Partner, IMI International
  • 11:30AM - 12:00PM
    Session
    at Canada Olympic House
    Using Data & Tech to Optimize Fan Experiences
  • 12:00PM - 1:00PM
    Networking Lunch
    at Canada Olympic House
  • 1:30PM - 3:30PM
    Experience Tokyo 2020
    Tour of Innovative Olympic Brand Activations
  • 6:00PM - Onward
    Evening Event
    Networking Social at Olympic Hospitality House
  • 8:00AM - 12:00PM
    Check-in Open
    at Canada Olympic House
  • 8:00AM - 9:00AM
    Networking Breakfast
    at Canada Olympic House
  • 9:00AM - 9:30AM
    Session
    at Canada Olympic House
  • 9:30AM - 10:00AM
    Session: The Next 10 Years of Olympics as Shaped by Gen Z
    at Canada Olympic House
    With Kelvin Watt, Managing Director Africa, Asia Pacific, Nielsen Sports
  • 10:15AM - 10:45AM
    Session
    at Canada Olympic House
    The Games: New Opportunities for Japan
  • 10:45AM - 11:15AM
    Session: Future Olympic Sports
    at Canada Olympic House
    With Andy Hata, President, ONE Championship and Elliot Bond, Schools and Colleges Liaison Officer, British Esports Association
  • 11:15AM - 12:00PM
    Session
    at Canada Olympic House
    With Marlène Masure, Chief Commercial Officer, Paris 2024
  • 12:00PM - 1:30PM
    Networking Lunch
    at Canada Olympic House
  • 2:00PM - 6:00PM
    Olympic Event
    at Ariake Arena
    Volleyball - Men's Preliminary Round
  • 7:00PM - 10:00PM
    Evening Event
    Closing Party
  • 10:00PM - Onward
    Experience Tokyo Nightlife

Tokyo Conference Passes

Tokyo Day Passes

You’re in.
But do you need approval?

If so, share your interest and reasons for attending SponsorshipX with
your manager using our downloadable email template below.

Accommodations

Where to Stay

We are pleased to offer SponsorshipX Tokyo Gold Pass holders preferred rates at 2 hotels.

Hotel Akasaka Excel Tokyo is located at 2 Chome-14-3 Nagatacho, in Chiyoda City. Rooms are available starting at $883 USD per night (includes fees and taxes).

Hotel Risveglio Akasaka is located at 3 Chome-18-1 Akasaka in Minato City. Rooms are available starting at $545 USD per night (includes fees and taxes).

Both hotels are located 15 minutes away from Canada Olympic House, where we will be hosting SponsorshipX Tokyo.

Please note that in order to take advantage of these rates, participants must book a minimum of 6 nights, specifically from July 29th (check-in) to August 4th (check-out).

For more information, please reach out to info@SponsorshipX.com