Where leaders come to learn.

And the NFL Draft Experience comes to life.

Join us as we head to one of the most exciting cities in the world for a sin(ful)cerely good time. SponsorshipX is heading to Vegas where you’ll experience an incredible conference. We’ll be right in the middle of the action, with some of Vegas’ biggest attractions just a stone’s throw away and the strip waiting to welcome you. Attend the NFL Draft Experience, watch the draft at an exclusive viewing party, and immerse yourself in everything Vegas has to offer. Learn from the best in the business through live-action sessions and workshops, connect and network with your industry peers and forge new and long-lasting relationships. And at the end, you’ll definitely want to tell everyone exactly what happened in Vegas.

Our Speakers

Meet Our Community
Of Thought-leaders

We pride ourselves on bringing thought-leaders together for a conference like no other. Industry stars help us educate and motivate our community. By sharing their story, they inspire game-changers and movers-and-shakers who have come together from across the globe.

What’s Happening and When

Schedule

Select a date
  • 8:00AM - 9:00AM
    Morning Wellness Activity
  • 10:00AM - 4:00PM
    Check-in Open
    at Hard Rock Live
  • 10:30AM - 11:30AM
    Workshop: How to create a modern, digital sales pipeline in the 2020s
    at Hard Rock Live
    With Jamie Shanks, CEO, Sales for Life Inc.

    As the best-selling author of Social Selling Mastery and SPEAR Selling, Jamie has literally written books on selling strategies. Plus, As the CEO of the world's largest Digital Selling training programs for mid-market and enterprise companies, his group has trained over 100,000 sales and marketing professionals, in dozens of industries. His workshops have been held across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

    Join Jamie, in this highly practical, forward-looking workshop for sales professionals who want a better understanding of the sales landscape over the next decade. He will share tips on how to hyper-accelerate selling success with 4 “sales plays” that best-in-class sellers are leveraging every day to meet their sales quota. His session will also examine how, and why, social selling is outperforming analog sales and share CSO Insights studies.
  • 10:30AM - 11:30AM
    Workshop: Understanding the Future of Sponsorship Sales Today
    at Hard Rock Live
    WIth Lance Tyson, President and CEO, Tyson Group

    As a veteran sales expert with over 20 years of experience, Lance knows what it takes to succeed in this competitive high-pressure industry. In fact, from staying on top of trends and selling through technology to customization and shortening the sales cycle, you could say Lance wrote the book on sales strategies, because he did. He is the author of the Amazon best seller, Selling Is An Away Game: Close Business And Compete In A Complex World. Under his leadership, Tyson Group has been recognized as an honorable mention for 2018 and 2019 Top 20 Sales Training Companies by Selling Power and is a finalist for the 2020 Stevie® Awards for Sales Consulting Practice of the Year.

    In Lance’s workshop on the future of sponsorship sales, he’ll take you through the trends and strategies behind sponsorship sales using real world examples from professional sports teams and leagues like the NFL and NBA. He’ll discuss what buyers are asking for and offer tips on how to meet their needs, negotiate and sell. He’ll also profile the unique skill set needed to succeed in sales both today and in the future.
  • 11:30AM -1:00PM
    Networking Lunch
    at Hard Rock Live
  • 1:00PM - 1:30PM
    Welcome to ERA 2020
    at Hard Rock Live
    With Mark Harrison, Founder, SponsorshipX
  • 1:30PM - 2:00PM
    Session
    at Hard Rock Live
    With John Roller, VP of Global Marketing, Twitch; Dana Geary, Senior Director of Partnership Activation, Las Vegas Raiders; Dale Morgan, CEO, Astound
  • 2:15PM - 3:15PM
    Workshop: How to create a modern, digital sales pipeline in the 2020s
    at Hard Rock Live
    With Jamie Shanks, CEO, Sales for Life Inc.

    As the best-selling author of Social Selling Mastery and SPEAR Selling, Jamie has literally written books on selling strategies. Plus, As the CEO of the world's largest Digital Selling training programs for mid-market and enterprise companies, his group has trained over 100,000 sales and marketing professionals, in dozens of industries. His workshops have been held across 6 continents, for brands such as Microsoft, Thomson Reuters, Oracle, American Airlines & Intel.

    Join Jamie, in this highly practical, forward-looking workshop for sales professionals who want a better understanding of the sales landscape over the next decade. He will share tips on how to hyper-accelerate selling success with 4 “sales plays” that best-in-class sellers are leveraging every day to meet their sales quota. His session will also examine how, and why, social selling is outperforming analog sales and share CSO Insights studies.
  • 2:15PM - 2:45PM
    Panel: Esports
    at Hard Rock Live
    With Wendy Lecot, Head of Strategic Alliances, HyperX; John Pierce, Partner, Player 2 Studios; and Hayley Macfarlane, Marketing and Communications Consultant, The T1 Agency
  • 2:45PM - 3:15PM
    Session: What Sponsors Will Want
    at Hard Rock Live
    With Mark Harrison, Founder, SponsorshipX
  • 3:30PM - 4:30PM
    Workshop: Understanding the Future of Sponsorship Sales Today
    at Hard Rock Live
    With Lance Tyson, President and CEO, Tyson Group

    As a veteran sales expert with over 20 years of experience, Lance knows what it takes to succeed in this competitive high-pressure industry. In fact, from staying on top of trends and selling through technology to customization and shortening the sales cycle, you could say Lance wrote the book on sales strategies, because he did. He is the author of the Amazon best seller, Selling Is An Away Game: Close Business And Compete In A Complex World. Under his leadership, Tyson Group has been recognized as an honorable mention for 2018 and 2019 Top 20 Sales Training Companies by Selling Power and is a finalist for the 2020 Stevie® Awards for Sales Consulting Practice of the Year.

    In Lance’s workshop on the future of sponsorship sales, he’ll take you through the trends and strategies behind sponsorship sales using real world examples from professional sports teams and leagues like the NFL and NBA. He’ll discuss what buyers are asking for and offer tips on how to meet their needs, negotiate and sell. He’ll also profile the unique skill set needed to succeed in sales both today and in the future.
  • 3:30PM - 4:00PM
    Session
    at Hard Rock Live
    With Robert Zitzmann, Managing Partner, Jung von Matt/SPORTS
  • 3:30PM - 4:00PM
    Session
    at Hard Rock Live
  • 4:15PM - 5:15PM
    Session: 2020 Vision - The Art + Science of Next-Gen Partnerships
    at Hard Rock Live
    With Katie Foglia, Senior Manager of Innovation, 4FRONT
  • 4:15PM - 4:45PM
    Session
    at Hard Rock Live
    With Don Mayo, Managing Partner, IMI International
  • 4:45PM - 5:15PM
    Session
    at Hard Rock Live
    With Zach Glare, Global Sports Program Lead, YouTube, and Lauren Birnbaum, Associate Director of Revenue Brand Partnerships, TikTok
  • 4:45PM - 5:15PM
    Session
    at Hard Rock Live
    With Xavi Cortadellas, Head of Innovation, Gatorade
  • 6:30PM - 9:30PM
    Evening Event
    SponsorshipX Kickoff Party
  • 9:30PM - Onward
    Experience Vegas
  • 7:00AM - 11:30AM
    Morning Wellness Activity
    Red Rock Canyon Hike
  • 7:00AM - 4:00PM
    Check-in Open
    at Fergusons Downtown
  • 10:30AM - 11:30AM
    Session: 2020 Vision - The Art + Science of Next-Gen Partnerships
    at Fergusons Downtown
    With Katie Foglia, Senior Manager of Innovation, 4FRONT
  • 10:30AM - 11:30AM
    Workshop
    at Fergusons Downtown
    With Mark Stewart, President & Chief Innovation Officer, wonderMakr
  • 11:30AM - 12:30PM
    Networking Lunch
    at Fergusons Downtown
  • 12:30PM - 1:00PM
    Session
    at Fergusons Downtown
  • 1:00PM - 1:30PM
    Session
    at Fergusons Downtown
    With Jackie Heinricher, Team Owner, Heinricher Racing
  • 1:45PM - 3:00PM
    Wellness Activity
    at Fergusons Downtown
    Positive Vibes Only: Experience Fergusons Downtown
  • 1:45PM - 2:15PM
    Session
    at Fergusons Downtown
    With Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens
  • 1:45PM - 2:15PM
    Session: Tech for Good
    at Fergusons Downtown
    With Mark Stewart, President & Chief Innovation Officer, wonderMakr
  • 2:30PM - 3:00PM
    Panel Discussion: Sponsors for Social Good
    at Fergusons Downtown
    With Josh Epstein, Head of Corporate Sponsorship, BMO and Whitney Ellison, Manager of Sponsorships & Brand Activation, Alaska Airlines, and Bridget Sponsky, Senior Director of Enterprise Marketing, Ally
  • 2:30PM - 3:00PM
    Session
    at Fergusons Downtown
    With Evan Greene, Partner, 3 Emerald Marketing
  • 3:15PM - 4:15PM
    Wellness Activity
    at Fergusons Downtown
    Positive Vibes Only: Experience Fergusons Downtown
  • 3:15PM - 4:15PM
    Workshop: Emerging Sponsor Categories - CBD and Beyond, What's Next for Sports & Entertainment Sponsorship?
    at Fergusons Downtown
    With Matthew Yazge, VP, Head of Brand Sponsorship, Nielsen Sports
  • 3:15PM - 3:45PM
    Session
    at Fergusons Downtown
    With Zaileen Janmohamed, Head of Partnership Development & Innovation, United States Olympic and Paralympic Properties
  • 3:45PM - 4:15PM
    Session
    at Fergusons Downtown
    With Chris Stefanyk, Head of Brand Partnerships, Wattpad
  • 4:30PM - 5:00PM
    Session: Steph Curry Underrated Tour
    at Fergusons Downtown
    With Kristen Gambetta, Senior Director of Sports and Entertainment, Rakuten
  • 4:30PM - 5:00PM
    Session: Leveraging Commercial Partnerships to Drive Community Change
    at Fergusons Downtown
    With Cory Bernstine, Director of Marketing & Business Strategy, MiLB
  • 5:00PM - 6:30PM
    Fabulous Story Tour
    in Downtown Vegas
    With Brian Paco Alvarez
  • 6:30PM - Onward
    Experience Vegas
  • 7:00AM - 8:00AM
    Morning Wellness Activity
  • 8:00AM - 1:00PM
    Check-in Open
    at ameriCAN Bar
  • 9:00AM - 9:30AM
    Session
    at ameriCAN Bar
    With NFLPA
  • 9:30AM - 10:00AM
    Session
    at ameriCAN Bar
  • 10:00AM - 10:30AM
    Session
    at ameriCAN Bar
  • 10:45AM - 11:15AM
    Session: FIFA World Cup ’26 is Coming. How will North American Sponsors get in the Game? br>at ameriCAN Bar
    With Bruce Bundrant, CEO & Founder, Riviera Sports Marketing and Heidi Pellerano, Chief Commercial Officer, CONCACAF, and Sara Toussaint, VP, Sports Marketing, Wells Fargo

    The beautiful game is coming to North America in 2026 and the sponsorship opportunities are almost endless. But the tournament is taking place in three different countries, so how will North American sponsors navigate these culturally diverse markets?

    Join Heidi and Sara as they talk about the obstacles and opportunities for the sponsorship market during FIFA World Cup ’26. For example: Should sponsors start talking to soccer audiences now by getting involved with MLS or North American national teams in advance of the FIFA World Cup? Will the fact that the FIFA World Cup '26 and the Summer Olympic Games '28 are both in North America and so close together mean sponsor revenue cannibalization for the events? And what are the advantages of being an official sponsor VS just “ambushing” a big event like FWC ’26? If you don’t have answers to any of these questions, you’re about to find out.
  • 11:15AM - 12:15PM
    Roundtable Discussion: A 360 Degree Look at the Future of 5G Sports Partnerships
    at High Roller Observation Wheel
    With Ishwara Glassman Chrein, Head of Sports Partnerships, Yahoo Sports / Verizon

    When it comes to consuming content, watching professional sports is a very popular item on many people’s menus. And fans can’t get enough, fast enough. As a result, Verizon / Yahoo Sports is working with the NFL to create 5G wireless mobile games and augmented-reality services, to bring an entirely new, engaging dimension to watching the game. So now anywhere in the word, can be the best seat in the house.

    Join Ishwara as she takes us on a tour of the future of next generation consumer experiences and how Verizon approaches its exclusive partnership as the “official 5G innovation partner” of the NFL. In her session she will discuss how they working to ensure that every arena is wired with 5G to provide consumer experiences such as an app where you can see the play action from multiple angles in the arena and how they are integrating realtime content into Yahoo Sports. She will also talk about the importance of building a fan base and how they need to serve fans everything they want from watching LIVE sports and providing highlights to previewing future games and picking fantasy teams. You could say, there’s never been a better time to be a sports fan.
    Roundtable Discussion: When it Comes to the American Cancer Society and the NFL, it’s a Win-Win.
    at High Roller Observation Wheel
    With Sheri Barros, Global Strategic Sports Alliances, American Cancer Society

    Now in year 4 of its expanded mission with the NFL, the American Cancer Society has grown its NFL partnership to raise awareness for its multi-cancer focus with a rebrand and extension of the Crucial Catch campaign. To drive this effort, while engaging and educating a wider audience, they have partnered with the NFL to extend activation year-round.

    In this inspiring session, Sheri will share how ACS has evolved and extended their pulse points to run throughout the year vs. a single month. She will also talk about how they have broadened their approach and audience reach to include large events such as the Super Bowl and NFL Draft. She’ll also focus on the importance of multiple touchpoints and fundraising that ties into reaching sports fans in new and unique ways today and in the future.
  • 11:15AM - 11:45AM
    Session
    at ameriCAN Bar
    With Shervin Moghaddam, Vice President of Strategy at StockX
  • 11:45AM - 12:15PM
    Session
    at ameriCAN Bar
    With Steve Tseng, Executive Vice President, Pac-12 Conference and Andrew Judelson, EVP of National Sales & Marketing, Learfield IMG College
  • 12:15PM - 1:15PM
    Networking Lunch
    at ameriCAN Bar
  • 1:15PM - 3:15PM
    Roundtable: Is there a Future for Sports Betting Outside of Vegas? The Odds Say Yes.
    at High Roller Observation Wheel
    With Bryan Bennett, COO of Betfred USA Sports, Betfred

    Two years ago if you wanted to bet on sports in the US, doing so anywhere outside of Las Vegas was a long shot. But today, thanks to a Supreme Court decision in 2018, the odds are increasingly in your favour. Plus with increased public acceptance of sports betting and new state legislation being passed, sports betting could be legal and accessible in at least half of the states in the US by the end of 2020.

    In this session, Bryan will walk you through the state of the industry today, the remarkable advances in consumer-facing technologies, the opportunities, the challenges and what the future holds for getting involved in one of the fastest-growing sectors in the world.
    Roundtable
    at High Roller Observation Wheel
    With Lindsay Bertelli, Owner & President, REACH

    With over 15 years of experience in music festival sponsorship management and event production, Lindsay’s work with top entertainment and corporate clients has made her a well-respected figure in the industry. From Stagecoach and Lollapalooza to Life is Beautiful and the CMA Music Festival, she has helped brands navigate the growing, and increasingly interactive, music sponsorship environment.

    Join Lindsay to learn what’s trending in the music industry now, and what’s coming in the 20s, based on her experiences at some of the largest music festivals in the US. In her session she will take an in-depth look at corporate social responsibility, how the best festivals engage the five senses, the benefits of creating fully stayable experiences, and how to ensure brands are aligning with a sensible, sustainable vision.
  • 1:15PM - 3:00PM
    Experience the NFL Draft
    Tour of NFL Draft Experience
  • 4:00PM - Onward
    Evening Event
    at ameriCAN Bar
    SponsorshipX Draft Viewing Party

Vegas Conference Passes

Vegas Day Passes

You’re in.
But do you need approval?

If so, share your interest and reasons for attending SponsorshipX with
your manager using our downloadable email template below.

Accommodations

Where to Stay

We are pleased to offer SponsorshipX Vegas participants preferred rates at The LINQ Hotel & Casino, 3535 S Las Vegas Blvd, conveniently located right on the strip and in the heart of all the NFL Draft action.

Rooms are available starting at $142 USD per night (plus fees and taxes).

For more information, please reach out to info@SponsorshipX.com.

Learn More