Innovation, Engagement, and Opportunities in the World of Sports Betting
Presented on November 12
Two years ago, if you wanted to bet on sports in the US, doing so anywhere outside of Las Vegas was a long shot. But today, thanks to a Supreme Court decision in 2018, the odds are increasingly in your favour. With increased public acceptance of sports betting and new state legislation being passed, sports betting has significantly altered the relationship between sports leagues and the gambling industry.
We heard from industry experts immersed in the world of sports betting on the state of the industry today, learned about the remarkable innovations in consumer-facing technologies that revolutionized user engagement, and uncovered the challenges and opportunities for brands and partners to get involved in one of the fastest-growing sectors in the world.