Great brands own the moment.
When the lights come on and the cameras are rolling, there’s nowhere left to hide. So what doesit take to prepare a brand for its close-up?
We’re taking our act to Nashville and sharing the stage with a super-group of international marketing minds to debate the answers.
How can brands put on a live performance that leaves people begging for an encore?
And how do you handle the spotlight when – for better or worse – your every action is put under the microscope?
We’re ready to grab the mic and find out.