SponsorshipX Virtual Series: 14th Annual Canadian Sponsorship Landscape Study
Presented October 29
Since 2006, the Canadian Sponsorship Landscape Study (CSLS) has become the standard and the go-to resource for Canadian sponsorship industry information. Now on its 14th annual edition, the study captures the latest findings on the 2019 sponsorship year. The presentation will also include a comparison of the CSLS pre-COVID-19 results to the SponsorshipX COVID studies, to provide an analysis of the impact of COVID-19 on sponsorship on Canada and a view on what the future might look like. In addition, this edition of the study will uncover a deep dive into not-for-profit sponsorship, an area particularly hard hit by COVID-19.
The study’s lead author, Dr. Norm O’Reilly, summarized the results alongside a panel of industry experts. Learn what these results mean for sponsorship pre-COVID, during COVID and post-COVID.