SponsorshipX Virtual Series: 14th Annual Canadian Sponsorship Landscape Study

Presented October 29

Since 2006, the Canadian Sponsorship Landscape Study (CSLS) has become the standard and the go-to resource for Canadian sponsorship industry information. Now on its 14th annual edition, the study captures the latest findings on the 2019 sponsorship year. The presentation will also include a comparison of the CSLS pre-COVID-19 results to the SponsorshipX COVID studies, to provide an analysis of the impact of COVID-19 on sponsorship on Canada and a view on what the future might look like. In addition, this edition of the study will uncover a deep dive into not-for-profit sponsorship, an area particularly hard hit by COVID-19.

The study’s lead author, Dr. Norm O’Reilly, summarized the results alongside a panel of industry experts. Learn what these results mean for sponsorship pre-COVID, during COVID and post-COVID.

Download 14th Annual CSLS Report

Featured Speakers

Dr. Norm O’Reilly

Partner Consultant, The T1 Agency
Director, International Institute for Sport Business, University of Guelph

    Ashley Curran

    Associate Vice President, Community
    Canadian Tire

      Leah MacNab

      Managing Director
      NBA Canada

        Francis Dumais

        Managing Partner

          Rebecca Shanks

          Vice President
          The T1 Agency