Switching Tracks: How Worldwide Sponsors are Preparing for Tokyo

Presented July 23, 2020

In these panels, SponsorshipX explores how global stakeholders are preparing for next summer. We dive into everything from how global partners are adapting, to what opportunities Tokyo will present to brands and sponsors. These sessions cover key questions, with answers from multiple perspectives in the brand & sporting space.

Featured Speakers

Nael Ogden-Smith

Head of Partnership Services
International Paralympic Committee

    Dedra DeLilli

    Group Manager, Olympic/Paralympic Marketing
    Toyota

      Cassandra Kilareski

      Director, Olympic Marketing
      Bridgestone Americas Inc.

        Kelly Crowley

        Global Marketing & Former Paralympian
        Visa

          Kate Gordon

          Senior Director, Olympic and Paralympic Sponsorship Marketing
          Visa

            Srin Madipalli

            Product Manager
            Airbnb

              Our Previous Webinars

              • June 25

                What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

                10:00AM – 12:00PM ET

                On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

                But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.


                Featured speakers:

                - Kristen Gambetta, Rakuten

                - Cyndie Wang, Hewlett Packard Enterprise

                - Eleanor Malloy, John Hancock

                - Don Mayo, IMI International 

                - Mark Stewart, wonderMakr

                - Zarah Al-Kudcy, Formula 1

                - Heidi Pellerano, CONCACAF

                - Norm O’Reilly, The T1 Agency and Guelph University

                - Moderator: Mark Harrison, SponsorshipX

              • July 22

                Team Canada: Getting Ready for 2021

                10:00AM – 12:00PM ET

                With the advent of COVID-19, organizers, sponsors and athletes have quickly shifted their focus to next summer and a return to international competition. In this webinar, get an insider’s perspective from experts and some of the greatest Canadian athletes and learn how they are getting ready for next summer.


                Featured speakers:

                - Jacquie Ryan, Chief Brand & Commercial Officer, Canadian Olympic Committee

                - Kelley Tessier, Director of Brand Marketing, Canadian Olympic Committee

                - Brenda Plowman, CMO, Fasken

                - Mark Thomas, Director of Brand, RBC

                - Ahmed El-Awadi, CEO, Swimming Canada

                - Patrick Anderson, Olympic Gold Medalist in Wheelchair Basketball, Team Canada

                - Rosie MacLennan, Olympic Gold Medalist in Gymnastics – Trampoline, Team Canada

                - Aaron Brown, Olympic Bronze Medalist in Athletics, Team Canada

                - Russell Reimer, President, Manifesto Sport Management

              • July 24

                2021 and Beyond: How Businesses are Innovating & Teams are Re-focusing

                10:00AM – 12:00PM ET

                Each time a new location for the Games is announced, companies begin a seven-year journey of creation towards a common goal. In our first panel, you’ll learn from those behind this innovation, as they discuss how sustainable innovation processes can be brought to international competition. Then, Team GB will be joining us to discuss how they’ve decided to best re-focus their efforts in preparation for next summer.


                Featured speakers:

                - Hisham Shehabi, COO, N3XT Sports

                - Scott Field, Director of Communications, Team GB

                - Jonny Walton, Olympic Rower, Team GB

                - Anthony Scammell, Director, Sport + Partnership Marketing, Hill+Knowlton Strategies