Team Canada: Getting Ready for 2021

Presented July 22, 2020

With the advent of COVID-19, organizers, sponsors and athletes have quickly shifted their focus to next summer and a return to international competition. In this webinar, get an insider’s perspective from experts and some of the greatest Canadian athletes and learn how they are getting ready for next summer.

Featured Speakers

Jacquie Ryan

Chief Brand & Commercial Officer
Canadian Olympic Committee

    Kelley Tessier

    Director, Brand Marketing
    Canadian Olympic Committee

      Patrick Anderson

      Paralympic Athlete, Wheelchair Basketball
      Team Canada

        Rosie MacLennan

        Olympic Athlete, Gymnastics - Trampoline
        Team Canada

          Aaron Brown

          Olympic Athlete, Athletics
          Team Canada

            Russell Reimer

            President
            Manifesto Sport Management

              Our Previous Webinars

              • June 25

                What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

                10:00AM – 12:00PM ET

                On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

                But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.


                Featured speakers:

                - Kristen Gambetta, Rakuten

                - Cyndie Wang, Hewlett Packard Enterprise

                - Eleanor Malloy, John Hancock

                - Don Mayo, IMI International 

                - Mark Stewart, wonderMakr

                - Zarah Al-Kudcy, Formula 1

                - Heidi Pellerano, CONCACAF

                - Norm O’Reilly, The T1 Agency and Guelph University

                - Moderator: Mark Harrison, SponsorshipX

              • July 23

                Switching Tracks: How Worldwide Sponsors are Preparing for Tokyo

                10:00AM – 12:00PM ET

                In these panels, SponsorshipX will explore how global stakeholders are preparing for next summer. We’ll dive into everything from how global partners are adapting, to what opportunities Tokyo will present to brands and sponsors. This session will cover key questions, with answers from multiple perspectives in the brand & sporting space.


                Featured speakers:

                - Nael Ogden-Smith, Head of Partnership Services, International Paralympic Committee

                -Kate Gordon, Senior Director, Olympic Sponsorship Marketing, Visa

                -Kelly Crowley, Global Marketing, Visa and former Paralympian

                -Srin Madipalli, Product Manager, Airbnb

                - Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota

                - Cassandra Kilareski, Director, Olympic Marketing, Bridgestone Americas Inc.

              • July 24

                2021 and Beyond: How Businesses are Innovating & Teams are Re-focusing

                10:00AM – 12:00PM ET

                Each time a new location for the Games is announced, companies begin a seven-year journey of creation towards a common goal. In our first panel, you’ll learn from those behind this innovation, as they discuss how sustainable innovation processes can be brought to international competition. Then, Team GB will be joining us to discuss how they’ve decided to best re-focus their efforts in preparation for next summer.


                Featured speakers:

                - Hisham Shehabi, COO, N3XT Sports

                - Scott Field, Director of Communications, Team GB

                - Jonny Walton, Olympic Rower, Team GB

                - Anthony Scammell, Director, Sport + Partnership Marketing, Hill+Knowlton Strategies