What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

10:00AM – 12:00PM ET

On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

- Kristen Gambetta, Rakuten

- Cyndie Wang, Hewlett Packard Enterprise

- Eleanor Malloy, John Hancock

- Don Mayo, IMI International 

- Mark Stewart, wonderMakr

- Zarah Al-Kudcy, Formula 1

- Heidi Pellerano, CONCACAF

- Norm O’Reilly, The T1 Agency and Guelph University

- Moderator: Mark Harrison, SponsorshipX

Switching Tracks: How Worldwide Sponsors are Preparing for Tokyo

10:00AM – 12:00PM ET

In these panels, SponsorshipX will explore how global stakeholders are preparing for next summer. We’ll dive into everything from how global partners are adapting, to what opportunities Tokyo will present to brands and sponsors. This session will cover key questions, with answers from multiple perspectives in the brand & sporting space.

- Nael Ogden-Smith, Head of Partnership Services, International Paralympic Committee

-Kate Gordon, Senior Director, Olympic Sponsorship Marketing, Visa

-Kelly Crowley, Global Marketing, Visa and former Paralympian

-Srin Madipalli, Product Manager, Airbnb

- Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota

- Cassandra Kilareski, Director, Olympic Marketing, Bridgestone Americas Inc.

2021 and Beyond: How Businesses are Innovating & Teams are Re-focusing

10:00AM – 12:00PM ET

Each time a new location for the Games is announced, companies begin a seven-year journey of creation towards a common goal. In our first panel, you’ll learn from those behind this innovation, as they discuss how sustainable innovation processes can be brought to international competition. Then, Team GB will be joining us to discuss how they’ve decided to best re-focus their efforts in preparation for next summer.

- Hisham Shehabi, COO, N3XT Sports

- Scott Field, Director of Communications, Team GB

- Jonny Walton, Olympic Rower, Team GB

- Anthony Scammell, Director, Sport + Partnership Marketing, Hill+Knowlton Strategies