The Impact of COVID-19 on Consumerism and Sponsorship
Presented April 24, 2020
It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Watch as our industry experts delve into the data to help us better understand what can be expected as we move forward into uncharted territory.
Featured Speakers

Dr. Norm O’Reilly


Don Mayo


Mark Harrison


Our Previous Webinars
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Apr 22
Do Better Today to be Better Tomorrow
11:00AM – 12:00PM ET
To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.
Featured speakers:- Jackie Heinricher, Booshoot Technology & Heinricher Racing
- Kathrin Majic, Director of Corporate Partnerships, WWF-Canada
- Collin Lawson, Senior Director, Private Sector Engagement, WWF-US
- Mark Harrison, SponsorshipX
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Apr 23
The NFL Draft: Creating Experiences at Home
11:00AM – 12:00PM ET
COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.
Featured speakers:- Steve Lacroix, Minnesota Vikings
- Kyle Georger, Buffalo Bills
- Andrew Agro, New York Jets
- Ari Mark, Miami Dolphins
- Jessica Slenker, New York Giants
- Mark Harrison, SponsorshipX