The Impact of COVID-19 on Consumerism and Sponsorship

Presented April 24, 2020

It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Watch as our industry experts delve into the data to help us better understand what can be expected as we move forward into uncharted territory.

Featured Speakers

Dr. Norm O’Reilly

Partner Consultant, The T1 Agency
Director, International Institute for Sport Business, University of Guelph

    Don Mayo

    Managing Partner
    IMI International

      Mark Harrison


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