Insightful sessions from the comfort of your home.

SponsorshipX Virtual Series curates relevant, inspirational, and behind-the-scenes intel on sponsorship marketing best practices and insights impacting the industry today.

From panel discussions, Q&As, to proprietary research presentations, learn from industry leaders from the comfort of your home.

Looking for custom insights or private sessions for your organization? Our team of sponsorship experts is here to help. Email us at to get in touch.

Upcoming Webinars


Our Previous Webinars

  • July 23

    Switching Tracks: How Worldwide Sponsors are Preparing for Tokyo

    10:00AM – 12:00PM ET

    In these panels, SponsorshipX will explore how global stakeholders are preparing for next summer. We’ll dive into everything from how global partners are adapting, to what opportunities Tokyo will present to brands and sponsors. This session will cover key questions, with answers from multiple perspectives in the brand & sporting space.

    Featured speakers:

    - Nael Ogden-Smith, Head of Partnership Services, International Paralympic Committee

    -Kate Gordon, Senior Director, Olympic Sponsorship Marketing, Visa

    -Kelly Crowley, Global Marketing, Visa and former Paralympian

    -Srin Madipalli, Product Manager, Airbnb

    - Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota

    - Cassandra Kilareski, Director, Olympic Marketing, Bridgestone Americas Inc.

  • July 24

    2021 and Beyond: How Businesses are Innovating & Teams are Re-focusing

    10:00AM – 12:00PM ET

    Each time a new location for the Games is announced, companies begin a seven-year journey of creation towards a common goal. In our first panel, you’ll learn from those behind this innovation, as they discuss how sustainable innovation processes can be brought to international competition. Then, Team GB will be joining us to discuss how they’ve decided to best re-focus their efforts in preparation for next summer.

    Featured speakers:

    - Hisham Shehabi, COO, N3XT Sports

    - Scott Field, Director of Communications, Team GB

    - Jonny Walton, Olympic Rower, Team GB

    - Anthony Scammell, Director, Sport + Partnership Marketing, Hill+Knowlton Strategies

  • May 28

    The Impact of COVID-19 on Consumerism and Sponsorship Part 2

    10:30AM – 12:00PM ET

    Back by popular demand, SponsorshipX is hosting part 2 of our virtual session, The Impact of COVID-19 on Consumerism and Sponsorship. Join our industry experts as they decipher new data, insights and trends, and help us better understand the impact of COVID-19 on our industry.

    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX

  • June 25

    What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

    10:00AM – 12:00PM ET

    On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

    But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

    Featured speakers:

    - Kristen Gambetta, Rakuten

    - Cyndie Wang, Hewlett Packard Enterprise

    - Eleanor Malloy, John Hancock

    - Don Mayo, IMI International 

    - Mark Stewart, wonderMakr

    - Zarah Al-Kudcy, Formula 1

    - Heidi Pellerano, CONCACAF

    - Norm O’Reilly, The T1 Agency and Guelph University

    - Moderator: Mark Harrison, SponsorshipX

  • July 22

    Team Canada: Getting Ready for 2021

    10:00AM – 12:00PM ET

    With the advent of COVID-19, organizers, sponsors and athletes have quickly shifted their focus to next summer and a return to international competition. In this webinar, get an insider’s perspective from experts and some of the greatest Canadian athletes and learn how they are getting ready for next summer.

    Featured speakers:

    - Jacquie Ryan, Chief Brand & Commercial Officer, Canadian Olympic Committee

    - Kelley Tessier, Director of Brand Marketing, Canadian Olympic Committee

    - Brenda Plowman, CMO, Fasken

    - Mark Thomas, Director of Brand, RBC

    - Ahmed El-Awadi, CEO, Swimming Canada

    - Patrick Anderson, Olympic Gold Medalist in Wheelchair Basketball, Team Canada

    - Rosie MacLennan, Olympic Gold Medalist in Gymnastics – Trampoline, Team Canada

    - Aaron Brown, Olympic Bronze Medalist in Athletics, Team Canada

    - Russell Reimer, President, Manifesto Sport Management

  • Apr 22

    Do Better Today to be Better Tomorrow

    11:00AM – 12:00PM ET

    To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.

    Featured speakers:

    - Jackie Heinricher, Booshoot Technology & Heinricher Racing

    - Kathrin Majic, Director of Corporate Partnerships, WWF-Canada

    - Collin Lawson, Senior Director, Private Sector Engagement, WWF-US

    - Mark Harrison, SponsorshipX

  • Apr 23

    The NFL Draft: Creating Experiences at Home

    11:00AM – 12:00PM ET

    COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.

    Featured speakers:

    - Steve Lacroix, Minnesota Vikings

    - Kyle Georger, Buffalo Bills

    - Andrew Agro, New York Jets

    - Ari Mark, Miami Dolphins

    - Jessica Slenker, New York Giants

    - Mark Harrison, SponsorshipX

  • Apr 24

    The Impact of COVID-19 on Consumerism and Sponsorship

    11:00AM – 12:00PM ET

    It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.

    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX