Insightful sessions from the comfort of your home.

SponsorshipX Virtual Series curates relevant, inspirational, and behind-the-scenes intel on sponsorship marketing best practices and insights impacting the industry today.

From panel discussions, Q&As, to proprietary research presentations, learn from industry leaders from the comfort of your home.

Looking for custom insights or private sessions for your organization? Our team of sponsorship experts is here to help. Email us at services@sponsorshipx.com to get in touch.

Upcoming Webinars

  • Oct 29

    SponsorshipX Virtual Series: 14th Annual Canadian Sponsorship Landscape Study

    10:30AM – 12:00PM ET

    Since 2006, the Canadian Sponsorship Landscape Study (CSLS) has become the standard and the go-to resource for Canadian sponsorship industry information. Now on its 14th annual edition, the study captures the latest findings on the 2019 sponsorship year. The presentation will also include a comparison of the CSLS pre-COVID-19 results to the SponsorshipX COVID studies, to provide an analysis of the impact of COVID-19 on sponsorship on Canada and a view on what the future might look like. In addition, this edition of the study will uncover a deep dive into not-for-profit sponsorship, an area particularly hard hit by COVID-19.


    Join our SponsorshipX Virtual Series on October 29 as the study’s lead author, Dr. Norm O’Reilly summarizes the results alongside a panel of industry experts. Learn what these results mean for sponsorship pre-COVID, during COVID and post-COVID.


    Featured Speakers
    - Norm O’Reilly, Partner Consultant, The T1 Agency and Director, International Institute for Sport Business, Guelph University
    - Ashley Curran, Associate Vice President, Community, Canadian Tire
    - Leah MacNab, Managing Director, NBA Canada
    - Francis Dumais, Managing Partner, Elevent
    - Moderator: Rebecca Shanks, Vice President, The T1 Agency

  • Nov 12

    Innovation, Engagement, and Opportunities in the World of Sports Betting

    10:30AM – 12:00PM ET

    Two years ago, if you wanted to bet on sports in the US, doing so anywhere outside of Las Vegas was a long shot. But today, thanks to a Supreme Court decision in 2018, the odds are increasingly in your favour. With increased public acceptance of sports betting and new state legislation being passed, sports betting has significantly altered the relationship between sports leagues and the gambling industry.


    Hear from industry experts immersed in the world of sports betting on the state of the industry today, learn about the remarkable innovations in consumer-facing technologies that revolutionized user engagement, and uncover the challenges and opportunities for brands and partners to get involved in one of the fastest-growing sectors in the world.


    Featured Speakers
    - Ishwara Glassman Chrien, Head of Sports Partnerships, Verizon Media/Yahoo Sports
    - Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming in the NBA
    - Ari Borod, Chief Commercial Officer at The Action Network
    - Matt Prevost, Chief Marketing Officer at Roar Digital
    - David VanEgmond, Founder & CEO, Bettor Capital
    - Bryan Bennett, Chief Operating Officer, Betfred USA Sports
    - Kelley Walker, Vice President, Integrated and Product Marketing, FanDuel
    - Matthew Holt, President, U.S. Integrity

Our Previous Webinars

Back in Action: TIFF, the NFL & the Impact of COVID-19

Presented Sept 10, 2020

The month of September often marks new beginnings and the return to activity for many of us. Despite the new challenges brought on by the pandemic, some of the world’s greatest properties are adapting their strategies and getting back into action. Join us September 10th as we celebrate TIFF’s opening day, and the NFL’s season kickoff! We’ll be gathering representatives from each organization and their brand partners for a behind-the-scenes discussion on how they are moving forward in this new world. Plus, we’ll provide new insights on the impact of COVID-19 on sponsorship and consumerism as Norm O’Reilly of The T1 Agency and Guelph University and Don Mayo of IMI International share with us their latest data and findings.

Featured speakers:

  • Jennifer Frees, VP of Partnerships, TIFF
  • Rebecca Louzado, Regional Director, Marketing and Citizenship, RBC
  • Andria Wilson, Executive Director, Inside Out Film Festival
  • Damani Leech, Chief Operating Officer, International, NFL
  • Gavin Kemp, Director, Corporate Partnerships, NFL
  • Hannah Simpson, Brand Manager, Budweiser
  • Jason Sinnarajah, SVP, Business Administration, Buffalo Bills
  • Tim Zulawski, Chief Revenue Officer, AMB Sports & Entertainment
  • Dan Gadd, Sr. Director of Digital Strategy, Atlanta Falcons
  • Norm O’Reilly, Partner Consultant, The T1 Agency and Director, International Institute for Sport Business, Guelph University
  • Don Mayo, Global Managing Partner, IMI International

Watch

2021 and Beyond: How Businesses are Innovating & Teams are Re-focusing

Presented July 24, 2020

Each time a new location for the Games is announced, companies begin a seven-year journey of creation towards a common goal. In our first panel, you’ll learn from those behind this innovation, as they discuss how sustainable innovation processes can be brought to international competition. Then, Team GB will be joining us to discuss how they’ve decided to best re-focus their efforts in preparation for next summer.

Featured speakers:

  • Hisham Shehabi, COO, N3XT Sports
  • Scott Field, Director of Communications, Team GB
  • Jonny Walton, Olympic Rower, Team GB
  • Anthony Scammell, Director, Sport + Partnership Marketing, Hill+Knowlton Strategies

Watch

Switching Tracks: How Worldwide Sponsors are Preparing for Tokyo

Presented July 23, 2020

In these panels, SponsorshipX will explore how global stakeholders are preparing for next summer. We’ll dive into everything from how global partners are adapting, to what opportunities Tokyo will present to brands and sponsors. This session will cover key questions, with answers from multiple perspectives in the brand & sporting space.

Featured speakers:

  • Nael Ogden-Smith, Head of Partnership Services, International Paralympic Committee
  • Kate Gordon, Senior Director, Olympic Sponsorship Marketing, Visa
  • Kelly Crowley, Global Marketing, Visa and former Paralympian
  • Srin Madipalli, Product Manager, Airbnb
  • Dedra DeLilli, Group Manager, Olympic/Paralympic Marketing, Toyota
  • Cassandra Kilareski, Director, Olympic Marketing, Bridgestone Americas Inc.

Watch

Team Canada: Getting Ready for 2021

Presented July 22, 2020

With the advent of COVID-19, organizers, sponsors and athletes have quickly shifted their focus to next summer and a return to international competition. In this webinar, get an insider’s perspective from experts and some of the greatest Canadian athletes and learn how they are getting ready for next summer.

Featured speakers:

  • Jacquie Ryan, Chief Brand & Commercial Officer, Canadian Olympic Committee
  • Kelley Tessier, Director of Brand Marketing, Canadian Olympic Committee
  • Brenda Plowman, CMO, Fasken
  • Mark Thomas, Director of Brand, RBC
  • Ahmed El-Awadi, CEO, Swimming Canada
  • Patrick Anderson, Olympic Gold Medalist in Wheelchair Basketball, Team Canada
  • Rosie MacLennan, Olympic Gold Medalist in Gymnastics – Trampoline, Team Canada
  • Aaron Brown, Olympic Bronze Medalist in Athletics, Team Canada
  • Russell Reimer, President, Manifesto Sport Management

Watch

What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

Presented June 25, 2020

On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

Featured speakers:

  • Kristen Gambetta, Rakuten
  • Cyndie Wang, Hewlett Packard Enterprise
  • Eleanor Malloy, John Hancock
  • Don Mayo, IMI International
  • Mark Stewart, wonderMakr
  • Zarah Al-Kudcy, Formula 1
  • Heidi Pellerano, CONCACAF
  • Norm O’Reilly, The T1 Agency and Guelph University
  • Moderator: Mark Harrison, SponsorshipX

Watch

The Impact of COVID-19 on Consumerism and Sponsorship Part 2

Presented May 28, 2020

Back by popular demand, SponsorshipX is hosting part 2 of our virtual session, The Impact of COVID-19 on Consumerism and Sponsorship. Join our industry experts as they decipher new data, insights and trends, and help us better understand the impact of COVID-19 on our industry.

Featured speakers:

  • Dr. Norm O’Reilly, The T1 Agency
  • Don Mayo, IMI International
  • Mark Harrison, SponsorshipX

Watch

The Impact of COVID-19 on Consumerism and Sponsorship

Presented April 24, 2020

It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.

Featured speakers:

  • Dr. Norm O’Reilly, The T1 Agency
  • Don Mayo, IMI International
  • Mark Harrison, SponsorshipX

Watch

The NFL Draft: Creating Experiences at Home

Presented April 23, 2020

COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.

Featured speakers:

  • Steve Lacroix, Minnesota Vikings
  • Kyle Georger, Buffalo Bills
  • Andrew Agro, New York Jets
  • Ari Mark, Miami Dolphins
  • Jessica Slenker, New York Giants
  • Mark Harrison, SponsorshipX

Watch

Do Better Today to be Better Tomorrow

Presented April 22, 2020

To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.

Featured speakers:

  • Jackie Heinricher, Booshoot Technology & Heinricher Racing
  • Kathrin Majic, Director of Corporate Partnerships, WWF-Canada
  • Collin Lawson, Senior Director, Private Sector Engagement, WWF-US
  • Mark Harrison, SponsorshipX

Watch