Coronavirus (COVID-19) update: SponsorshipX 2020 events have been cancelled.
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Insightful sessions from the comfort of your home.

SponsorshipX Virtual Series curates relevant, inspirational, and behind-the-scenes intel on sponsorship marketing best practices and insights impacting the industry today.

From panel discussions, Q&As, to proprietary research presentations, learn from industry leaders from the comfort of your home.

Looking for custom insights or private sessions for your organization? Our team of sponsorship experts is here to help. Email us at to get in touch.

Upcoming Webinars


Our Previous Webinars

  • May 28

    The Impact of COVID-19 on Consumerism and Sponsorship Part 2

    10:30AM – 12:00PM ET

    Back by popular demand, SponsorshipX is hosting part 2 of our virtual session, The Impact of COVID-19 on Consumerism and Sponsorship. Join our industry experts as they decipher new data, insights and trends, and help us better understand the impact of COVID-19 on our industry.

    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX

  • June 25

    What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

    10:00AM – 12:00PM ET

    On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

    But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

    Featured speakers:

    - Kristen Gambetta, Rakuten

    - Cyndie Wang, Hewlett Packard Enterprise

    - Eleanor Malloy, John Hancock

    - Don Mayo, IMI International 

    - Mark Stewart, wonderMakr

    - Zarah Al-Kudcy, Formula 1

    - Heidi Pellerano, CONCACAF

    - Norm O’Reilly, The T1 Agency and Guelph University

    - Moderator: Mark Harrison, SponsorshipX

  • Apr 22

    Do Better Today to be Better Tomorrow

    11:00AM – 12:00PM ET

    To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.

    Featured speakers:

    - Jackie Heinricher, Booshoot Technology & Heinricher Racing

    - Kathrin Majic, Director of Corporate Partnerships, WWF-Canada

    - Collin Lawson, Senior Director, Private Sector Engagement, WWF-US

    - Mark Harrison, SponsorshipX

  • Apr 23

    The NFL Draft: Creating Experiences at Home

    11:00AM – 12:00PM ET

    COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.

    Featured speakers:

    - Steve Lacroix, Minnesota Vikings

    - Kyle Georger, Buffalo Bills

    - Andrew Agro, New York Jets

    - Ari Mark, Miami Dolphins

    - Jessica Slenker, New York Giants

    - Mark Harrison, SponsorshipX

  • Apr 24

    The Impact of COVID-19 on Consumerism and Sponsorship

    11:00AM – 12:00PM ET

    It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.

    Featured speakers:

    - Dr. Norm O’Reilly, The T1 Agency

    - Don Mayo, IMI International

    - Mark Harrison, SponsorshipX