Stay on top of SponsorshipX

    Download Brochure Become a Sponsor 10

    What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

    Presented June 25th, 2020

    On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

    But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

    Featured Speakers

    Kristen Gambetta

    Senior Director, Sports & Entertainment
    Rakuten

      Cyndie Wang

      Head of Global Sponsorships & Alliances
      Hewlett Packard Enterprise

        Eleanor Malloy

        Director of Sponsorship
        John Hancock

          Don Mayo

          Managing Partner
          IMI International

            Mark Stewart

            President & Chief Innovation Officer
            wonderMakr

              Zarah Al-Kudcy

              Head of Commercial Partnerships Development
              Formula 1

                Heidi Pellerano

                Chief Commercial Officer
                Concacaf

                  Dr. Norm O’Reilly

                  Partner Consultant, The T1 Agency
                  Director, International Institute for Sport Business, University of Guelph

                    Mark Harrison

                    Founder
                    SponsorshipX

                      Our Previous Webinars

                      • Apr 22

                        Do Better Today to be Better Tomorrow

                        11:00AM – 12:00PM ET

                        To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.


                        Featured speakers:

                        - Jackie Heinricher, Booshoot Technology & Heinricher Racing

                        - Kathrin Majic, Director of Corporate Partnerships, WWF-Canada

                        - Collin Lawson, Senior Director, Private Sector Engagement, WWF-US

                        - Mark Harrison, SponsorshipX

                        Watch
                      • Apr 23

                        The NFL Draft: Creating Experiences at Home

                        11:00AM – 12:00PM ET

                        COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.


                        Featured speakers:

                        - Steve Lacroix, Minnesota Vikings

                        - Kyle Georger, Buffalo Bills

                        - Andrew Agro, New York Jets

                        - Ari Mark, Miami Dolphins

                        - Jessica Slenker, New York Giants

                        - Mark Harrison, SponsorshipX

                        Watch
                      • Apr 24

                        The Impact of COVID-19 on Consumerism and Sponsorship

                        11:00AM – 12:00PM ET

                        It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.


                        Featured speakers:

                        - Dr. Norm O’Reilly, The T1 Agency

                        - Don Mayo, IMI International

                        - Mark Harrison, SponsorshipX

                        Watch