What Sponsors, Fans, and Properties Want: An interactive panel answering your most pressing industry questions

Presented June 25th, 2020

On June 25th, we gathered international thought-leaders, decision-makers, and sponsorship pros for three back-to-back discussions answering the age-old questions of our industry: “What do Sponsors and Consumers Want?” “What do Fans Want?” and “What do Properties Want?”

But that was just to guide the discussion; the actual questions our experts answered were submitted by you. By dropping questions in the webinar Q&A, our moderator, Mark Harrison, selected relevant and unique questions to share with our panelists.

Featured Speakers

Kristen Gambetta

Senior Director, Sports & Entertainment

    Cyndie Wang

    Head of Global Sponsorships & Alliances
    Hewlett Packard Enterprise

      Eleanor Malloy

      Director of Sponsorship
      John Hancock

        Don Mayo

        Managing Partner
        IMI International

          Mark Stewart

          President & Chief Innovation Officer

            Zarah Al-Kudcy

            Head of Commercial Partnerships Development
            Formula 1

              Heidi Pellerano

              Chief Commercial Officer

                Dr. Norm O’Reilly

                Partner Consultant, The T1 Agency
                Director, International Institute for Sport Business, University of Guelph

                  Mark Harrison


                    Our Previous Webinars

                    • Apr 22

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                      To celebrate the 50th Anniversary of Earth Day, we’re hosting a Q&A discussion where panelists will be sharing their thoughts on the impact individuals, companies and organizations can have on our global situation. From sustainability and the environment to supporting positive social change and diversity, meet the visionaries who are making a difference today and setting the stage for a brighter future for everyone.

                      Featured speakers:

                      - Jackie Heinricher, Booshoot Technology & Heinricher Racing

                      - Kathrin Majic, Director of Corporate Partnerships, WWF-Canada

                      - Collin Lawson, Senior Director, Private Sector Engagement, WWF-US

                      - Mark Harrison, SponsorshipX

                    • Apr 23

                      The NFL Draft: Creating Experiences at Home

                      11:00AM – 12:00PM ET

                      COVID-19 has changed the world as we know it, and sports are no exception. For the first time since its conception, the NFL Draft is happening online and football is pushed into the digital realm. How can you make a live experience meaningful in the virtual space? What makes live so enthralling and how can virtual experiences be just as compelling for fans and sponsors? Join our panel as we discuss the new, digital version of the NFL Draft.

                      Featured speakers:

                      - Steve Lacroix, Minnesota Vikings

                      - Kyle Georger, Buffalo Bills

                      - Andrew Agro, New York Jets

                      - Ari Mark, Miami Dolphins

                      - Jessica Slenker, New York Giants

                      - Mark Harrison, SponsorshipX

                    • Apr 24

                      The Impact of COVID-19 on Consumerism and Sponsorship

                      11:00AM – 12:00PM ET

                      It’s no secret that COVID-19 has changed the consumer landscape—but just how much of an impact has it had? With no clear end in sight, we’ll explore the ramifications of this pandemic and its impact on consumerism and sponsorship. Join industry experts as they delve into the data to help us better understand what can be expected as we move forward into uncharted territory.

                      Featured speakers:

                      - Dr. Norm O’Reilly, The T1 Agency

                      - Don Mayo, IMI International

                      - Mark Harrison, SponsorshipX