Armaan Ahluwalia is a recognized leader in sponsorship strategy and measurement, currently serving as the Head of Strategic Commercial Solutions at the Alpine Formula One Team. Previously, he has had stops as the Director of Global Partnerships Business Operations & Insights at BSE Global, the parent company of the Brooklyn Nets, New York Liberty, and Barclays Center, and also the Kansas City Chiefs in the NFL. Throughout his career, Armaan has been instrumental in redefining how partnerships are measured and their impact assessed. With a proven ability to turn analytics into actionable insights, he is passionate about ensuring every sponsorship delivers measurable returns. Armaan holds an MBA in Sports Business from San Diego State University and a Bachelor’s degree in Business Management from Dalhousie University.

Mary serves as Thorne's Chief Growth Officer, overseeing the company's marketing team and e-commerce businesses. She spearheads all efforts related to product and brand marketing, uniting data, customer sentiments, and scientific rigor to grow the company's D2C, B2B, and healthcare practitioner channels. Mary is a seasoned C-suite executive who has served in CEO, CMO, and Chief Transformation Officer roles throughout her career. As an accomplished marketing leader, Mary is an expert at scaling consumer brands for exceptional growth in the digital space and a strategic thought leader who champions the voice of the customer, ideates brand vision, and develops and drives the full customer experience. Prior to Thorne, Mary was the Chief Marketing and Transformation Officer of Scholastic, Inc., a global children's publishing, education, and media company. Mary also served as Chief Executive Officer of Sarah Flint, a luxury D2C footwear brand, and Chief Marketing Officer of Kate Spade New York. Earlier in her career, she rose through the ranks of The Walt Disney Company and Pixar Animation Studios, leading the launch and growth of the Disney Princess brand. Mary holds a BA from Wake Forest University and a Strategic Leadership Certificate from The Tuck School of Business at Dartmouth.

Shane has a 20+ year career in the North American sports & entertainment industry including agency; brand; media and property roles. He returned home to Canada at the beginning of 2023 for the opportunity to join Vancouver Whitecaps FC and lead the Corporate Partnerships business. This is his 3rd season with the club. Prior to joining the Whitecaps, Shane worked in the U.S. He resided in Seattle, WA for 6 years with his family. In his most recent role in Seattle, Shane was with Learfield for 4+ years and a senior member of the Business Development team managing multi-media rights for University of Washington Husky Athletics (Go Dawgs!). Shane is originally from Toronto and worked in the Canadian sports media industry for 15 years before moving to Seattle. He was at Rogers for 10 years before his move and held a variety of roles including corporate partnerships for Rogers Communications & brand marketing / integrated media sales roles for Sportsnet. Shane is a passionate fan of the beautiful game, stemming from growing up in a soccer family as a competitive player & loyal Manchester United fan.

Lindsay is a dynamic, results-oriented leader with 15+ years of experience spanning brand, property and agency roles in the sports and entertainment industry. As a passionate marketer, she brings expertise in brand strategy, marketing, and partnerships that drive measurable ROI throughout every stage of growth. As the Senior Director of Partnerships at T1, Lindsay leads a team focused on partnership strategy, portfolio management, measurement and evaluation services. Prior to T1, she honed her skills at Maple Leaf Sports & Entertainment and Molson Coors, where she developed integrated marketing partnerships across diverse sectors. A natural relationship builder, Lindsay creates high-performing teams while fostering a fun and collaborative environment along the way! Insightful and consumer-focused, she believes in the power of shared experiences to elevate brands and cultivate lasting community connections.

A true advocate for the power of timely and accurate research, Kristin is passionate about providing actionable insights and loves sharing her enthusiasm with others. She is a seasoned expert with more than 15 years of experience evaluating sponsorship fit, reach, and impact for rightsholders, brands, and agencies. As Senior Director, Research & Insights, Kristin oversees client support for YouGov’s best-in-class data products including Profiles, BrandIndex and SportsIndex. She also spearheads several syndicated studies under the Sports360 umbrella, focusing on sponsorship of and activation around the NHL, NBA, Olympics, PWHL & WNBA; and has extensive experience designing and implementing bespoke research projects across diverse topics, from event sponsorship and satisfaction to sports participation motivators, media consumption, and campaign evaluation.

Jamie Corr is the Managing Director of Burson Sports. Jamie is a seasoned expert in strategic partnership marketing, Public Relations, and commercial development - and has held senior leadership positions at global marketing agencies such MKTG, Hill + Knowlton, GMR Marketing. He has worked at the highest levels with global rights holders, brands, and agencies, delivering impactful sponsorship activations on behalf of organizations such the IOC, UEFA, the English Premier League and Red Bull. His experience also spans major global sporting events, including multiple Olympic Games, the FIFA World Cup, and the UEFA Champions League Final.

Francis Dumais and the team at Elevent are pioneering a data-driven approach to sponsorships with the industry’s first Sponsorship Lifecycle Management solution: a one-stop shop for evaluating and capitalizing on high-ticket sports, music, and other entertainment sponsorship opportunities. As co-founder and managing partner at Elevent, Francis works closely with clients to optimize each step of the sponsorship journey from selection, valuation, negotiation and activation to performance measurement and ROI. In addition to 15 years of hands-on industry experience, Francis has a masters in marketing from HEC Montréal.

An experienced educator and business leader specializing in organizational culture,  Justin has led innovation work for Global 500 and other prominent organizations including  Boehringer Ingelheim, Colgate-Palmolive, Deutsche Telekom, Dow Jones, EY, Facebook,  Fidelity Investments, Google, GS Group, HSBC, Humana, HP, JSOC, KPMG, Merck, NPR,  NetSuite, Nokia, SAP, Walmart, The Aspen Institute, The New York Times, The United Nations,  the U.S. Department of State and the World Economic Forum. He also teaches executives at the Stanford Graduate School of Business and Stanford Center for Professional Development. Justin is the founder of the professional fellowship program at the Institute of Design at Stanford University (the d.school), where he now leads strategic partnerships with organizations poised for change. Prior to joining Stanford in 2012, Justin was a journalist specializing in design and organizational change. He was the founding director  of digital, mobile & new product design at The Washington Post, where he brought the first mobile  designers and programmers into the traditional newsroom, and enabled multidisciplinary teams to  create groundbreaking work. Also a visual storyteller, Justin designed the investigative series “Angler:  The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting, as well as four other Pulitzer Prize finalists.

Jessica is a strategic public affairs leader, brand-builder, and communications professional for Metro Vancouver's award winning multimodal transportation authority. As TransLink's Director of Public Affairs, she leads a dynamic team responsible for government relations, advocacy, community outreach, public engagement, and travel training. Jessica is passionate about relationship-building and community.

Julian Franklin is a distinguished Canadian Marketing & Advertising Hall of Fame member, business leader and entrepreneur with over 25 years of client and agency experience in the consumer-packaged goods and sports industries. His expertise spans partnerships, strategic planning, communications, and marketing, with a track record of consistently achieving successful business results. Julian’s career is marked by roles in Canada and the U.S., where he has led high-impact initiatives across some of the most prominent organizations in the industry. Most recently as Vice President of Partnership Development & Revenue Strategy at MLSE, where he was responsible for partnership sales and strategy for the Maple Leafs, Raptors, Argos, and TFC. He is also the Principal of Franklin Management Group Inc. (FMG), a practice built to drive strategic solutions for clients. Beyond his business accomplishments, Julian is deeply committed to giving back and supporting the advancement of others. He currently serves as Board Chair, Sponsorship Marketing Council of Canada, and the Board of Directors for Golf Ontario. Julian is also a Founding Member of POCAM (People of Colour in Advertising & Marketing), an association that advocates for the inclusion and advancement of Black, Indigenous, and People of Colour (BIPOC) in marketing.

Jennifer Frees has diverse revenue leadership, marketing, business development, and strategic partnership experience in private, public and non-profit sectors. Her innovative projects have won marketing and design awards for highly regarded international brands, as well as leading the generation of over $180M for her non-profit clients globally. Jennifer is an internationally sought-after business development speaker and workshop facilitator, and has provided executive business development consulting services for an array of organizations in the creative sector. She currently serves as Chief Business and Marketing Officer at TIFF.

Yoeri Geerits is a seasoned professional in marketing, finance, and business strategy, with over 25 years of international experience across Europe, Asia, and North America. His career spans investment banking and marketing, including spearheading ING’s high-profile entry into Formula One, a move that significantly boosted the company’s global brand presence. Following this success, Yoeri relocated to Hong Kong, where he served as Head of Sponsorships for ING Asia/Pacific. From 2013 to 2017, Yoeri led the expansion of Nielsen’s Sports division in Canada, establishing it as a trusted partner for brands and rights holders. Under his leadership, Nielsen strengthened its position as a global leader in sports measurement, market research, and sponsorship evaluation, working closely with major rights holders, brands, agencies, broadcasters, and digital media companies. In 2017, Yoeri joined YouGov Canada as a Senior Consultant, leveraging his expertise in business strategy, sponsorship analytics, and market intelligence. He holds a Master’s in Finance from the University of Brussels, Belgium.

As Director of Community Engagement at BC Dairy, Catherine leads initiatives that foster strong connections between dairy farmers and their local communities. Under her leadership, BC Dairy demonstrates farmers’ support for children’s health, food security, and youth athletics programs across the province, showcasing BC Dairy’s commitment to giving back and building resilient, healthy communities. She oversees partnerships and initiatives with organizations such as BC Children’s Hospital Foundation, BC School Sports, Canuck Place Children’s Hospice, Backpack Buddies and 4-H BC.

Jeff Hagen is a dynamic leader in strategic partnerships, sponsorships, and corporate development, currently serving as Vice President, Commercial Development & Strategic Partnerships at WestJet Airlines. He has played a pivotal role in securing high-impact partnerships, overseeing a diverse portfolio that includes global airline alliances, premier sports sponsorships, and innovative loyalty programs. A creative strategist and skilled negotiator, Jeff has driven WestJet’s growth and market leadership by forging transformative collaborations with global brands, sports organizations, and major tourism bodies. An accomplished speaker and former varsity athlete, he brings energy and insight to every endeavor.

Mark Harrison is the founder of the MH3 Collective, a group of ventures whose purpose is to connect people & ideas to create social impact. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the BTI to support Black entpreprenuers, leaders, and changemakers; and Park Street Education, a charity to remove all barriers to children’s education. His community involvement includes being Board Chair of Big Brothers Big Sisters of Toronto and a Board Member of several organizations, including the CAMH Foundation, and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards, Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award and the Association of Canadian Advertisers’ 2022 Gold Medal Award winner. Mark is also CBC Metro Morning's business columnist, where you can hear his regular takes on corporate and societal matters.

As EVP at Two Circles, Matt is at the forefront of driving excellence in partnership management and measurement through technology. Over the last 12 years with Two Circles, Matt has had the pleasure of working with sports and entertainment organizations globally to drive value for partners, shape sponsorship strategy and build an intelligent platform to enable data-driven decisions. At the heart of Two Circles technology is the Kore Intelligence Platform which connects brands, sports and entertainment properties directly with fans by humanizing data and insights. Kore enables businesses to manage, measure and optimize the impact of partnerships with near-time insights to maximize deal performance and improve partner relationships. Matt has been at the center of the evolution of Kore and continues to play a pivotal role in the vision, design and strategy of the platform. Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organizations grow audiences and revenues. From thirteen international offices, Two Circles works with over 900 clients and some of the biggest names in sports and entertainment, including the NFL, Premier League, UEFA and EA.

Gordon Inglis leads Metro Vancouver’s creative services, overseeing the creation of impactful video, print, and digital content that strengthens brand awareness and drives behavior change in Canada’s third largest urban region. In today’s rapidly evolving media landscape, clear, and compelling communication from public bodies has never been more essential to maintain and grow trust in our public institutions. As governments take a more direct role in informing residents about critical projects and initiatives, Gordon and his team craft high-quality, visually powerful storytelling to cut through the noise and connect with audiences. Gordon ensures that every project achieves meaningful engagement and measurable results by collaborating across the organization, with a strong emphasis on strategic messaging and effectiveness. With over 20 years of experience in video production, event development, and integrated campaigns, Gordon has worked across both community and broadcast media, including CBC and the Rogers Community Channel. His work has earned multiple major awards, including a Leo Award and a 2024 Telly Award Gold - Public Interest & Awareness.

Mark Jeffery is Founder and CEO of Aquimo INC., which drives revenue for broadcasters, sports teams and venues via its mobile eSports platform. Aquimo’s live with 100+ pro and NCAA D1 teams including NFL, NBA, NHL, MLS, WNBA, the Kentucky Derby, and NASCAR races. He brings a background that combines advanced scientific research with business acumen. Mark previously taught at Northwestern Kellogg School of Management and researched strategic marketing and IT management. Prior, he was a Research Electrical Engineer at UC Berkeley. He authored Aquimo’s 30 patent asset portfolio and the book Data-Driven Marketing featured on Jeff Bezos’ top 12 business books list. He’s consulted for Fortune 500 companies and Federal Government Agencies, including Microsoft, and the US Navy. He holds a Ph.D. in physics from Drexel University and an MBA from the Kellogg School of Management.

Hildah Juma (she/her) is the Executive Director of the Black Talent Initiative, where she leads transformative change by building a strong community, fostering meaningful connections, and driving collaborative efforts. She is dedicated to ensuring that Black talent feels empowered and has the agency to achieve the unimaginable. Passionate and steadfast, Hildah is committed to growing this movement and inspiring others to do the same. Hildah’s journey in the not-for-profit sector began as an international student from Kenya, advocating for her peers in the post-secondary education sector. With over a decade of experience, she previously served as the Executive Director of the Canadian Federation of Students – Ontario, where she led advocacy efforts and engaged with all levels of government on behalf of more than half a million college and university students across Canada. In recognition of her leadership and impact on culture and society, Hildah was awarded the Emerging Leaders Social Impact Award in 2023. She holds an Honours Bachelor of Arts in Political Science and Philosophy and a Certificate in Non-Profit Management.

Having dedicated her post-secondary studies to pursuing 2 degrees (a degree in Media Studies & a degree from the Ivey School of Business), Katrina ""Kat"" Kernaghan began her career in live music, working at Corus Entertainment. From there, Kat landed a job with Wax Records as Head of Marketing, while also serving as the day-to-day manager for indie-pop artist bülow. Kat joined the TikTok Canada team in March 2021 as Label & Industry Partnerships Manager, leading several projects including the re-launch of MuchMusic, coordinating two TikTok Tailgates with the NHL, and serving as the go-to-market lead for TikTok's Ticketmaster integration. In August of 2022, Kat moved into the role of Head of Music for Canada, leading the country's music operations team.

Sinead King is the President of Vancouver Rise FC, bringing a unique blend of corporate leadership, nonprofit innovation, and a deep passion for sport. Previously, Sinead almost a decade at HSBC, serving as Global Head of Banking Operations, overseeing 1,500 people across 40 countries. A career pivot led to the nonprofit sector, where she served as Director of Partnerships at Canada Plastics Pact, driving sustainability initiatives. Having trained with a number of soccer academies in the UK before choosing to pursue education, Sinead now channels that experience into leading Vancouver Rise FC, spearheading its launch and business operations to launch a professional women's soccer club.

Christina Litz is the President of the Northern Super League, Canada’s first professional women’s soccer league, launching in Spring 2025. A seasoned sports and entertainment executive, she has led transformational marketing, sponsorship, and digital strategies across major leagues and teams. Previously, as Chief Brand & Commercial Officer at True North Sports & Entertainment (Winnipeg Jets, Manitoba Moose), Christina oversaw marketing, ticketing, sponsorship, broadcast, and digital. She spearheaded the launch of an award-winning Jets app, introduced innovative fan engagement programs, and drove new strategies in ticketing, data, and content. At the Canadian Football League, she led marketing, digital, and oversaw events including Grey Cup. She oversaw a digital transformation at the CFL, unveiling a suite of new digital experiences including popular fantasy and mobile gaming products and led the CFL re-brand roll-out which resulted in growth in all key target segments. With leadership roles at Woodbine Entertainment, Corus, Rogers, and TELUS, Christina brings deep expertise in growing sports and entertainment brands. A graduate of the University of Manitoba’s Faculty of Law, she began her career at Torys LLP. Christina currently sits on the Board for CAA Club Group and previously served on the CARAS and MusiCounts Boards.

Karen Massicotte assumed the role of Vice President Sales, Marketing and Business Development on January 2, 2019. In her role, Karen oversees the company’s facility sales, TicketLeader, group sales, film sales, corporate partnerships, business development, brand and digital marketing, advertising campaigns, site look, corporate communications, and community engagement. Karen joined the PNE in 2014 as Director, Corporate Partnerships where, along with her team, she was responsible for connecting partners to sponsorship solutions that deliver business, social and brand impact for businesses. She brings with her over 20 years of leadership experience in sales, marketing and promotions, corporate strategy, sustainability and event management. Prior to joining the PNE, Karen worked globally in all areas of the events industry. For eight years Karen was a part of the leadership team at PRIME Strategies where she was responsible for business development, account management and operations. Karen is an entrepreneur at heart and prior to moving to Vancouver she owned and operated an event planning company as well as a boutique restaurant and catering business in Calgary, Alberta. Her entrepreneurial spirit is what drives her career and strategic approach to business.

As the Director of Sport and Culture Events at Explore Edmonton, Cindy has spent the past eight years working alongside rights holders and local partners to bring world-class events to Alberta’s capital. With a background in event management, strategic partnership, and collaborative brand positioning, she collaborates with a dedicated team to support and grow events that reflect Edmonton’s energy, community spirit, and reputation as a premier host city. Edmonton has a long history of welcoming major sporting and cultural events, from the FIFA Women’s World Cup 2015 and the World Triathlon Grand Final to Red Bull Crashed Ice and, most recently, the PWHL. Cindy’s role is to help ensure these events not only succeed but also leave a lasting impact—bringing people together, inspiring future generations, and strengthening the city’s economy. Her passion for sport tourism extends beyond Edmonton, as she continues to champion the broader role of events in fostering community pride and driving positive change. Whether working to attract international championships or supporting grassroots initiatives, Cindy is committed to helping Edmonton thrive as a place where sport and culture come to life.

With more than three decades in the creative services, meetings and events industries, Melissa has focussed on creating and executing flawless programs. So clients have learned to have complete confidence that from concept to completion she will manage to keep the big picture in mind while working things out to the last detail. No one really knows how. Nor does anyone know how honeybees fly. Over the last several years, Melissa has managed the Corporate Partnerships portfolio for the Pacific National Exhibition, growing revenues and providing guidance to brands and agencies executing everything from simple sampling activations to large scale XM activations that enhance guest experience. Melissa has a solid background in providing award winning, superior design along with high quality customer service for brand and agency clients in multiple industries. The original triple threat, Melissa brings an artist's eye, an exceptionally well-organized mind and a phenomenal commitment to delivery as promised on every project. She looks at every challenge as an opportunity and helps build out ideas that look at events from a different perspective.

Bob Park is the Chief Brand Officer for GE Appliances Canada, leading corporate communications, branding, public relations, and digital strategy across a billion-dollar portfolio that includes GE, Café, Monogram, Profile, and Haier. With over 15 years of experience in sales and marketing, he has been a driving force behind digital innovation, strategic partnerships, award-winning campaigns, and industry-leading sponsorships that have elevated brand engagement and consumer connection. Bob’s career spans both B2B and B2C sectors, with leadership roles where he has spearheaded retail execution strategies and groundbreaking digital campaigns. During his tenure at Samsung, he played a pivotal role in launching large-format commercial displays and personal laser printer technology. Under his leadership, the Café brand has gained market prominence in Canada through innovative digital content and data-driven marketing. Beyond business, Bob is a passionate advocate for corporate social responsibility. He collaborates with Canada Soccer to promote equity, diversity, and inclusion, reinforcing his commitment to meaningful industry change. Bob holds a Bachelor of Commerce from the University of Alberta and executive certification from Princeton University, underscoring his dedication to continuous learning, leadership, and brand transformation in Canada’s consumer electronics and appliance industry.

Elizabeth Phipps brings over a decade of experience in the music industry, where she has developed a stellar reputation for promoting Canadian artists. In 2010, she began her journey with her music blog, Torontette, which spotlighted local bands and artist interviews. The following year, Elizabeth joined Sony Music Canada as a Social Media Manager, later transitioning to artist management - spearheading campaigns for global icons such as Justin Timberlake, Travis Scott, and Miley Cyrus. During her five years at AWAL, her passion for artist development evolved, serving a pivotal role in establishing the Toronto office while working with emerging artists like Luna Li, Lu Kala and signing the band, The Beaches to a global deal. Elizabeth presently leads Spotify Canada’s Artist and Label Partnerships team. Elizabeth is dedicated to empowering artists, strengthening industry connections, and creating a thriving music community. She is also the co-chair of the Women in Music Toronto Chapter.

Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry. As a T1 partner, he has led numerous projects with brands and properties, with a client list that includes PepsiCo, Nike, Shell, Esso, Canadian Paralympic Committee, Ottawa Sports and Entertainment Group, Canadian Olympic Committee, Mondelez, Kids Help Phone, Nissan, Hockey Canada, BMO, Dairy Farmers of Canada, USports, Canadian Center for Ethics in Sport, Canadian Hockey League, and many more. He co-founded and has led the Canadian Sponsorship Landscape study, now in its 19th edition and was co-lead on Canada’s Most Valuable Property Study in 2014, 2016, and 2018. Dr. O’Reilly is also a sought after academic and is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has co-authored 20 books.

Chris is the Director of Brand & Partnerships for Trixstar LIVE and the Great Outdoors Comedy Festival, with nearly two decades of experience in the event industry. He has collaborated with top-tier talent like Gary Vaynerchuk, Jerry Seinfeld, Kevin Hart, William Shatner, Shane Gillis, Bill Burr, Matt Rife, Theo Von, and Nikki Glaser, as well as major brands such as SkipTheDishes, Molson, Jim Beam, Kuma Outdoor Gear, Coca-Cola, Ole Cocktails, and Tixr...to name a few. Beyond his career, Chris is deeply committed to community involvement, volunteering his spare time with organizations like Make-A-Wish, Special Olympics, and 100 Men Who Give A Damn. Him and his wife, Michelle, and two rescue pups Bentley and Sophie are excited to be welcoming a new addition to the family this year too! With a passion for building meaningful partnerships, developing brands, and creating unforgettable experiences, Chris continues to make an impact in both the entertainment industry and his community.

Kyle Simons is the Executive Director of Sports & Entertainment at JPMorgan Chase, leading Entertainment & Talent partnerships for the largest financial services firm in the U.S. He is responsible for developing and executing firm-wide partnership strategies across JPMC's portfolio of venue partnerships (MSG, Chase Center), music festivals, owned-concerts/experiences, artist collaborations, film programming (Sundance Film Festival), and campaign talent partnerships. Before joining JPMC, Kyle led Strategic Partnerships, Entertainment & Talent at Pernod Ricard USA, overseeing a multi-million-dollar portfolio of sports and entertainment partnerships, branded entertainment, product placements, and talent collaborations across PRUSA’s spirits and wine brands, including Jameson Irish Whiskey, ABSOLUT Vodka, and Malibu Rum. With over 15 years of experience in partnership marketing, Kyle specializes in developing partnership strategies that align brands with consumer passion points, driving engagement and commercial impact. He holds a Bachelor's degree from Wilfrid Laurier University and a Post-Graduate diploma from George Brown College. Kyle lives in Brooklyn, New York with his wife Sam, one-year old daughter Zoey, and Maple, the Labradoodle.

Jorge is a marketing professional with experience in analytics, valuation, business development, and partnership strategy. He has worked with top global brands across sports, entertainment, and technology, supporting corporate acquisitions and excelling in partnership creation, negotiation, and execution.

Jenny Yuen Group Head & EVP, People, Culture & Partnerships Jenny Yuen serves as the Group Head & EVP, People, Culture & Partnerships at Kids Help Phone, where she oversees the organization's partnership strategy and leads its people - the heart of the organization - to drive KHP’s bold strategic objectives. Under her leadership, Jenny is transforming the way young people access and engage with mental health services across Canada. With deep expertise in brand integration and purpose-driven collaboration, Jenny has spearheaded top-tier corporate and government partnerships for two of Canada’s leading charities: Yee Hong Community Wellness Foundation and Kids Help Phone. Her success in community engagement has shaped her leadership of KHP’s corporate and government portfolios, which she has evolved into an integrated partnership strategy. This strategy engages stakeholders at both the community and national levels to amplify their collective impact. Jenny brings a multidisciplinary approach that encompasses partnerships, philanthropy, corporate and community engagement, sponsorship, volunteer leadership development, and the creation of systems to execute cross-functional and enterprise-wide programs. With leadership experience spanning both regional and national responsibilities, Jenny has honed her ability to plan centrally while executing locally. She fosters a team-centered, results-oriented approach that creates synergies across diverse stakeholders.

Keyur is a seasoned leader in AI, data, and technology with 27 years of experience driving innovation through technology and data-driven solutions. As the leader for AI & Product within Deloitte's Sports and Live Entertainment practice, Keyur leverages his extensive expertise in innovation, data, AI, digital, and product development to design and deliver new sponsorship revenue options. His focus is on enhancing core revenue channels, creating consistent and memorable fan engagement opportunities, and streamlining operations through the application of AI and technology. With a proven track record of helping organizations modernize operations, enhance decision-making, and unlock new growth opportunities through large-scale transformation programs, Keyur excels as an Integrator. He is passionate about working with clients to uncover value through unique partnership models and collaborating with Deloitte's exceptional alliance partners to create efficiencies within a robust ecosystem of best-in-class organizations.