Start your day at Registration—your first stop to collect materials, get oriented, and prepare for what’s ahead.

Grab a bite, sip your coffee, and start the day connecting with fellow attendees.

Start off Day 2 by taking part in optional one-on-one or small-group ROI discussions, designed to provide personalized guidance and insight on measurement, valuation, and more. Delegates can pre-book slots through the app to ask questions and gain practical advice tailored to their goals.

Get a behind-the-scenes look at how leading brands strategically build and manage their NFL sponsorship portfolios to drive results. This session highlights proven approaches for leveraging marquee events, amplifying community programs, and integrating data-driven digital touchpoints to boost fan engagement, maximize sponsorship value, and craft a cohesive, results-driven portfolio strategy.

Strategy meets insight in these one-on-one conversations. Leaders break down the plays behind their success, sharing real-world examples, key decisions, and actionable takeaways. 1:1 Playbook Sessions provide the inside view on what drives results so you can apply the winning plays to your own strategies.

In a landscape where fans engage across broadcast, digital platforms, live experiences, and evolving fandom ecosystems, knowing exactly who you are reaching is essential to building partnerships that last. This session explores how a deep, data-informed understanding of audiences is the first step in driving sponsorship ROI. While short-term ROI can sometimes be achieved without precise audience alignment, long-term “sticky” ROI depends on it—fueling relevance, repeat investment, and sustained partner value. Join us to explore why audience clarity must come before activation design, measurement frameworks, and partnership negotiation, and how leading organizations are prioritizing audience insight as the first and most important step in building successful sponsorship programs.

What does true player value look like today? This session spotlights three transformative partnerships that set new benchmarks for performance and impact. Through real-world examples, we’ll examine the strategy, execution, and metrics that mattered most—uncovering how brands evaluate success and why players are increasingly viewed as strategic growth drivers within the sports ecosystem.

Grab a tasty lunch and recharge before the live SponsorshipX Flag Football Draft, where teams and matchups are revealed and the excitement builds toward the first snap of friendly competition.

Hit the field for friendly competition and team-building at the Flag Football Tournament! Join your drafted team, show off your skills, strategize with teammates, and enjoy a fun, active way to connect with fellow delegates. Whether you’re playing to win or just there to cheer on your team, it’s a great way to celebrate teamwork and camaraderie.

Shake off the sweat with refreshing drinks and food field side after playing a few games of flag football.

Unwind and connect at a pre-arranged bar in Pittsburgh. Enjoy drinks and conversation in a casual setting, perfect for meeting fellow delegates and making new connections.

Start your day at Registration—your first stop to collect materials, get oriented, and prepare for what’s ahead.

Grab a bite, sip your coffee, and start the day connecting with fellow attendees.

Start off Day 3 by taking part in optional one-on-one or small-group ROI discussions, designed to provide personalized guidance and insight on measurement, valuation, and more. Delegates can pre-book slots through the app to ask questions and gain practical advice tailored to their goals.

Go inside one of the NFL’s most powerful tentpole events to understand how the Draft is built, scaled, and optimized for maximum impact. This session explores the strategic thinking behind the NFL Draft and how decisions are made to drive fan engagement while unlocking commercial value. Attendees will get a behind-the-scenes look at the Draft and how sponsorship is integrated into the Draft experience, from early-stage planning through execution across broadcast, digital, and live platforms. Explore how the NFL measures success and delivers clear ROI for both the league and its partners, and why the Draft continues to stand as one of sport’s most influential and forward-thinking properties.

Dive into the data behind sponsorship renewal and see how renewal rates serve as a proxy for positive ROI. Using a statistical model focused on the probability of renewal, this session analyzes how factors such as brand strength, industry trends, economic conditions, and geographic considerations influence decision-making.

Through live discussion and expert insights, attendees will uncover which factors increase the likelihood of long-term engagement, how positive ROI drives higher renewal rates, and which partnership characteristics signal sustainable success. Participants will leave with actionable insights for structuring and optimizing sponsorships to maximize ROI, create lasting impact, and achieve long-term value.

Refuel with coffee and mingle with fellow attendees. Swap ideas, make new connections, and snag a moment with speakers to tackle the burning questions you’ve been waiting to ask!

Take a seat at subject-focused tables, where industry practitioners share proven approaches and facilitate discussion. Exchange ideas and learn from those turning strategies into measurable results. Apply your perspective, tackle real challenges, and walk away with actionable insights you can put into practice.

Meet the ROI Roundtable speakers who will drive the conversation forward:

Norm O’Reilly – Measuring Brand ROI: Moving Beyond Impressions with Meaningful Metrics
Jade Descheneaux – The Fan-Made ROI: Measuring and Turning Unauthorized Uses Into Dollars
Jacie deHoop & Jamie McCormick – Driving Growth: Monetizing the ROI of Female Fandom
Andrew Lafiosca – Building Your Measurement Strategy and Why It Matters

Explore how the NFL and its sponsors go beyond traditional exposure metrics to measure the real ROI of their partnerships. This session dives into strategies for tracking fan engagement, social sentiment, and brand affinity, while connecting sponsorship activations to long-term business outcomes. Speakers will share innovative approaches to proving value, optimizing campaigns, and demonstrating measurable impact to key stakeholders.

Refuel with a delicious lunch. Take a break, enjoy great food, and get energized for an afternoon packed with learning, networking, and exciting football experiences.

Explore the NFL Draft’s top brand activations, seeing firsthand how leading brands engage fans during this high-profile event. Observe each activation up close and take away key lessons on what makes these sponsorships successful, drawn from insights shared throughout the Forum.

Join us together at our Draft watch party where delegates come together to watch the action live on the big screen. Watch, react, and discuss in real time, creating the shared excitement and connection that only a group viewing can deliver.

Wrap up the ROI Forum with farewell cocktails in the Steel City where you can share stories, enjoy laughs, and a final toast with fellow delegates while celebrating the memories of the past few days.