Sponsorship measurement is no longer optional. Brands demand accountability, stakeholders want proof of impact, and audiences expect authenticity. The ROI Forum will equip you with the knowledge, network, and tools you need to lead in this new landscape. Don’t miss your chance to be part of the conversation that will define the future of sponsorship

Join us where metrics matter and impact is measured.

In a sponsorship landscape evolving faster than ever, metrics have become the foundation upon which successful partnerships are built—or broken. The ROI Forum by SponsorshipX isn’t just another event; it’s a critical opportunity to be at the forefront of how our industry defines, measures, and maximizes value in every partnership.

For too long, sponsorship decisions have relied on surface-level metrics that miss the deeper insights needed to prove—and improve—impact. The ROI Forum goes beyond the basics, diving into the complex numbers and the meaningful connections that define true partnership success. Over three immersive days, we’re bringing together the best in sponsorship strategy, measurement, and innovation to answer the essential question: How can we genuinely understand and elevate the value of our partnerships?

  • Keynotes, panels, and workshops from leaders in brand partnerships who are relentless about ensuring and establishing new standards for measurement.

  • Learn from top analytics users and providers the latest tools and techniques for turning raw data into action.

  • From roundtables to design-thinking labs, this isn’t just theory—it's about applying insights in real time with real experts.


  • More than just a conference, The ROI Forum offers an experience. Join us for unforgettable evenings with exclusive access to the JUNOS, Canada’s premier music event.

  • A global city renowned for its pioneering spirit and vibrant industries. Vancouver has proven itself on the world stage as the host of the 2010 Winter Olympics & Paralympics and a designated city for the 2026 FIFA Men’s World Cup. Beyond its scenic landscapes and dynamic downtown, Vancouver is a hub of innovation, boasting world-class tech, gaming, and film sectors that attract top talent and creativity from around the globe. Located in the heart of this thriving city, the Fairmont Pacific Rim offers an inspiring setting for you to expand your expertise, make meaningful connections, and experience the best of what Vancouver has to offer.

PARTNERS

Position your brand as a thought leader in sponsorship valuation, connect with high-value clients, and drive results.

DELEGATES

If you’re responsible for justifying sponsorship spend, elevating your brand’s impact, or advancing your knowledge, you must be here.

SPEAKERS

Join the industry’s top minds to discuss best practices, cutting-edge research, and inspiring stories that will shape the future of sponsorship metrics.

MEET YOUR NEXT CLIENT, CUSTOMER OR EMPLOYEE

42%

SPX Delegates Work at an Organization Classified as a Brand

30%

SPX Delegates Work at an Organization Classified as a Property

28%

SPX Delegates Work at an Organization Classified as an Agency

KEYNOTES

An opportunity to learn about the latest trends, insights, and tensions fuelling sponsorship measurement and metrics.

WORKSHOPS

These small group interactive sessions, led by industry professionals, allow delegates to refine their sponsorship measurement skills through activities, discussions, and hands-on exercises.

MASTERCLASSES

In-depth learning experiences led by thought leaders, designed to equip participants with advanced knowledge, strategies, and practical insights in sponsorship measurement.

PODCAST RECORDING SESSIONS

Conversational gatherings designed to encourage organic dialogue, where hosts and guest experts discuss various aspects of sponsorship measurement within the marketing industry.

DESIGN THINKING SESSIONS

Small teams work together to brainstorm and design measurement tools, then present their top ideas, fostering forward-thinking discussions on measurement strategies.

VENDOR DEMONSTRATIONS

Hands-on demos showcasing the latest trends in sponsorship measurement; experience the new tools, technologies and methodologies that are transforming the way sponsorships are tracked and evaluated.

In an era where sponsorship accountability and impact are paramount, The ROI Forum by SponsorshipX offers a strategic platform for companies to showcase leadership, engage with decision-makers, and demonstrate measurable value. More than a single event, this partnership will serve as a powerful launch point for 2025, positioning your brand at the heart of the industry’s most critical conversations around metrics, ROI, and meaningful sponsorship.

  • As a partner, you can lead workshops, host prospective clients, and share insights through panel discussions. The ROI Forum is an ideal stage to position your brand as a trusted resource in the metrics and sponsorship space. Shaping strategic perspectives will reinforce your brand’s leadership role in delivering accurate, measurable results.

  • The ROI Forum provides a high-impact setting for live demos, allowing partners to showcase products, analytics platforms, and tools to an engaged audience. Delegates can explore and interact with your offerings in real-world applications, creating lasting connections and meaningfully supporting your brand’s value proposition.

  • You’ll have exclusive opportunities to host prospective clients and foster meaningful relationships throughout the event. From private sessions to networking receptions, The ROI Forum brings together industry leaders and decision-makers, creating a valuable environment to deepen relationships and reinforce your brand’s commitment to advancing ROI and sponsorship effectiveness.

  • As a partner, you’ll benefit from a comprehensive media campaign with profiles in SponsorshipX newsletters, dedicated social media features, and prominent on-site visibility. To maximize your impact beyond the live forum event, your partnership will be showcased in a post-event podcast or webinar, distributed through SponsorshipX’s global network, sustaining your brand’s presence and impact well into 2025.

  • Together, we will assess your involvement's reach, engagement, and ROI, providing valuable data and insights that quantify the success of your partnership. This commitment to measurement reinforces your brand’s position as a results-driven leader in sponsorship.

Analytics Firms: Increase your visibility as a leader in sponsorship measurement with exclusive demos and workshops.

Properties & Agencies: Engage brands and clients, positioning your property as the preferred choice for impactful, measurable sponsorships.

Brands: Drive the industry conversation on sponsorship ROI, showcasing your dedication to strategic, data-driven partnerships.

Suppliers & Service Providers: Connect with potential clients seeking innovative solutions through hosting, demos, and targeted networking.

Position your brand as a leader in sponsorship measurement and ROI. Join us at The ROI Forum by SponsorshipX, where metrics matter, the impact is measured, and your brand’s influence endures long after the event.

Be part of the essential conversations that will shape the future of sponsorship.

The ROI Forum by SponsorshipX invites brand marketers, consultants, academics, thought leaders, and innovators worldwide to bring their expertise to the stage. In an era when sponsorship accountability and measurement are more critical than ever, this global event offers you a powerful platform to lead the conversation and share your insights with industry leaders who shape the future of sponsorship.

  • As a speaker, you’ll join an elite roster of global experts setting new standards in sponsorship measurement, ROI, and impact assessment. From brand loyalty metrics to ROI methodologies, your insights will influence strategies, drive innovation, and inspire best practices in sponsorship.

  • The ROI Forum brings together a global community of senior executives, marketers, agencies, and properties eager to learn from the brightest minds in sponsorship. By sharing your expertise, you’ll reach an engaged audience invested in understanding, applying, and advancing measurement and valuation principles.

  • Your thought leadership will reach far beyond the conference room. As part of your speaking engagement, you’ll be featured in SponsorshipX newsletters, social media, and post-event content like podcasts and webinars. These initiatives will share your insights with SponsorshipX’s extensive global network, enhancing your profile as a leader in the field.

  • The ROI Forum offers intimate networking opportunities, from exclusive speaker events to VIP receptions. These settings allow you to connect with global decision-makers and collaborate with fellow thought leaders.

Become part of an essential dialogue on the future of sponsorship metrics and impact. Join us at The ROI Forum by SponsorshipX to make your mark globally and shape the standards for tomorrow’s partnerships.

PARTNERS

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Entertainment Partner

Charity Partner

Morgan Sutherland

Head of Partnerships, Rifflandia Festival

I love how accessible SponsorshipX is. It brings you into a room with the people you’ve been trying to connect with on LinkedIn, offering an organic opportunity to get to know them and start building meaningful relationships.

Micah Desforges

Founder and CEO, Tribu Expérientiel

It’s been incredible to be part of the SponsorshipX community. I’ve visited Whistler a couple of times, and this event feels truly unique. We hosted the Jackalope event on day one of SponsorshipX Paris, and it was great to see how the SponsorshipX community and the skateboarding community at Jackalope intersected. A big thank you to Mark and everyone who’s worked on making this happen!

Meredith McCurdy

Programme Leader, Sports4Nature, International Union for the Conservation of Nature

Attending SponsorshipX Paris was an amazing opportunity to reconnect with old friends and engage with professionals from the sponsorship space. I come from this background and have intentionally transitioned into more purposeful work for nature, which was perfectly aligned with the event's discussions.

The ROI Forum will be hosted at the Fairmont Pacific Rim, Vancouver’s premier waterfront destination. 

With stunning views of the harbor and North Shore Mountains, this luxurious venue offers state-of-the-art spaces and an inspiring atmosphere for impactful discussions and meaningful connections. 

Please note: You can book your stay at the Fairmont Pacific Rim when purchasing your ROI Forum Pass!

Fairmont Pacific Rim – 1038 Canada Place, Vancouver, BC, V6C 0B9

 

The Professional Development Weekend offers a three-day pass with full access to all content sessions and networking events at the Fairmont Pacific Rim, plus lunches and the Friday networking reception.

For those seeking more, the Red Carpet Experience Package adds exclusive access to JUNO events including JUNOS Red Carpet Lounge, and JUNO Awards Broadcast.

If you're focused on just one day, the Professional Development Day grants access to all Professional Development sessions and workshops on your selected day.

Register now to lock in your launch price and save 30% compared to the full price! Prices increase by 10% on January 1.