SponsorshipX Salutes Julian Franklin: New Chair of the Sponsorship Marketing Council of Canada
We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC).
Why CFOs Are Your Most Important Stakeholders in 2025
Sponsorship marketers, we’ve got a new client in town. It’s the Chief Financial Officers of the brands we serve, and in 2025, they will be the most critical audience for you to win over.
Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.
Sponsorship Marketers Win Big at CMA Awards
On Friday night, the Canadian Marketing Association (CMA) Awards recognized two of the most impactful figures in marketing.
Introducing the ROI Forum by SponsorshipX
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Reflections from the Sponsorship Mastery Summit
Sometimes it's not about hearing something entirely new but hearing a familiar topic from a fresh perspective that can be most impactful.
Formula 1 and LVMH Announce Historic 10-Year Global Partnership
Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.
Celebrating Excellence: Highlights from the 2024 Sponsorship Marketing Awards
On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards.
Auditioning New Partners
The 49th edition of the Toronto International Film Festival is in the books, and there was much to cheer about.
Kickstart Your Fall Learning at the Sponsorship Mastery Summit
Whether you're looking to refine your approach or discover fresh insights, Sponsorship Mastery Summit is the perfect place to do it!