SponsorshipX News

Building the Sponsorship Blueprint
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Building the Sponsorship Blueprint

The SponsorshipX ROI Forum is thrilled to announce that the Northern Super League (NSL) will take center stage for our closing keynote: “Building the Sponsorship Blueprint: Partnering with the Northern Super League.”

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Is sponsorship just wasting your money?
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Is sponsorship just wasting your money?

Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.

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GE Scoring with KPIs: A Q&A with Bob Park
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GE Scoring with KPIs: A Q&A with Bob Park

If you’re reading this, you are a believer that measurement is at the heart of excellent sponsorship marketing. That’s why the SponsorshipX team sat down with Bob Park, a seasoned brand strategy and sponsorship leader at GE Appliances, to get his take on ROI, valuation, and the industry's future.

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Dear ROI Forum Delegates
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Dear ROI Forum Delegates

Dear ROI Forum Delegates

I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver. 

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The ROI of Fan Value
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The ROI of Fan Value

The team at SponsorshipX asked Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, to take her shot at answering some questions about ROI.

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