SponsorshipX News
The Double-Edged Sword of Activation
In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?
Perfect Puppies & More Global Partnerships
To kick off today’s profile of Global Partnerships, the SponsorshipX team shares our love for the Pet Perfect Puppies at the Playoff activation by Shaw Floors.
Introducing the Coretta Scott King Classic
Today marks the inaugural Coretta Scott King Classic, an NCAA women's basketball event created in collaboration between Harris Blitzer Sports and Entertainment, Playfy Sports, and Fox.
Toronto Tempo Nets A Winner with Sephora Canada
In a series of firsts, Sephora was recently announced as the first founding partner and first jersey patch of the first-ever WNBA team outside of the United States, the Toronto Tempo.
Updates to the Sponsorship Marketer’s Playbook from CES 2025
If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Global Partnerships That Caught Our Eye
Here are a few deals and happenings that caught the eye of the SponsorshipX team over the past few days.
Sponsorship Will Thrive in 2025
I am not a fan of New Year’s Resolutions. Nor do I have much talent or desire to make predictions about the economy, the world, or my beloved Pittsburgh Steelers, although I can predict with a high degree of certainty that we won’t win the Super Bowl this year.
ChatGPT’s New Year’s Resolutions for Sponsorship Marketers
At SponsorshipX, we asked ChatGPT to outline the most important resolutions sponsorship marketers should make for 2025.
Levi's Holiday Gift
If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.
Rest assured, the strategists at Levi Strauss were not surprised by the outcome.
Sponsorship Moments That Caught Our Eye in 2024
As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX:
Spotlight on Nithya Ramachandran
In the world of purpose-driven marketing, partnerships are not just transactions—they are opportunities to build communities, drive impact, and create lasting change. That’s the transformative vision Nithya Ramachandran brings to the table, and it’s why her keynote at SocialNext Ottawa is one you can’t afford to miss.
SponsorshipX Salutes Julian Franklin
We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC).
Why CFOs Are Your Most Important Stakeholders in 2025
Sponsorship marketers, we’ve got a new client in town. It’s the Chief Financial Officers of the brands we serve, and in 2025, they will be the most critical audience for you to win over.
Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.
Sponsorship Marketers Win Big at CMA Awards
On Friday night, the Canadian Marketing Association (CMA) Awards recognized two of the most impactful figures in marketing.
Introducing the ROI Forum by SponsorshipX
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T1 Announces the 18th Edition of the Canadian Sponsorship Landscape Study (CSLS)
T1 is excited to announce the release of the 18th edition of the Canadian Sponsorship Landscape Study (CSLS)—the longest-running, most comprehensive barometer of the sponsorship industry in Canada!
Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures!
New York Islanders "Summon" Viam as Their Newest Tech Partner – No Tricks, Just High-Tech Treats! 🎃
Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference
Mark Harrison, the founder of SponsorshipX, is constantly searching to learn how we can push the boundaries of what sponsorship and partnerships can achieve.