Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.
Sponsorship Marketers Win Big at CMA Awards
On Friday night, the Canadian Marketing Association (CMA) Awards recognized two of the most impactful figures in marketing.
Formula 1 and LVMH Announce Historic 10-Year Global Partnership
Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.
Celebrating Excellence: Highlights from the 2024 Sponsorship Marketing Awards
On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards.
Auditioning New Partners
The 49th edition of the Toronto International Film Festival is in the books, and there was much to cheer about.