SponsorshipX News

GE Scoring with KPIs: A Q&A with Bob Park
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GE Scoring with KPIs: A Q&A with Bob Park

If you’re reading this, you are a believer that measurement is at the heart of excellent sponsorship marketing. That’s why the SponsorshipX team sat down with Bob Park, a seasoned brand strategy and sponsorship leader at GE Appliances, to get his take on ROI, valuation, and the industry's future.

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The ROI of Fan Value
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The ROI of Fan Value

The team at SponsorshipX asked Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, to take her shot at answering some questions about ROI.

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