Celebrating Excellence: Highlights from the 2024 Sponsorship Marketing Awards
Celebrating Excellence: Highlights from the 2024 Sponsorship Marketing Awards
On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards, shining a spotlight on the most creative and impactful sponsorship campaigns across Canada. Industry leaders came together to celebrate the campaigns that didn’t just push boundaries — they redefined them.
Who Stood Out? Let’s start with a huge congratulations to the top winners who left a lasting impression:
Best in Show: Pride Tape for All by Scotiabank
This campaign, which also earned the Diversity, Equity & Inclusion award, delivered a powerful message of inclusion, setting a new benchmark for purpose-driven marketing.
Agency of the Year: Wasserman
Recognized for their innovation and strategic brilliance across multiple campaigns - learn more here.
Property of the Year: WNBA (Women’s National Basketball Association)
Celebrated for their relentless efforts to elevate women’s sports through impactful sponsorships.
Best New Initiative: Women’s Sport Initiative (WSI) by Canadian Tire Corporation
This groundbreaking campaign is a testament to Canadian Tire’s commitment to inclusivity and supporting female athletes.
Music: Summer of Winner! Gangnant! (W!G!) by OLG
Bringing energy and connection, this campaign made music the star of sponsorship marketing.
Sports – Budget Over $501K: Tylenol Canada: Score on Pain by Kenvue and UM Canada
This impactful campaign connected the brand with sports, offering real solutions to athletes and fans alike.
The SMCC Sponsorship Marketing Awards continue to set the standard for excellence in our industry. These campaigns remind us of the power of strategic partnerships, creative execution, and meaningful impact.
Curious to see what other campaigns were celebrated? Explore the full list of winners and be inspired by their incredible work by visiting the official SMCC Awards webpage.
Congratulations once again to all the winners! Together, we’re forging new paths in sponsorship marketing. Let’s keep pushing the boundaries!
A big thank you to the Sponsorship Marketing Council Canada (SMCC) for organizing this incredible event and for providing access to the content and media used in this newsletter. Learn more about their work by visiting the official SMCC website here.