SponsorshipX Guest Services 2025-01-21 SponsorshipX Guest Services 2025-01-21

The Double-Edged Sword of Activation

In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?

SponsorshipX Guest Services 2025-01-14 SponsorshipX Guest Services 2025-01-14

Updates to the Sponsorship Marketer’s Playbook from CES 2025

If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES

SponsorshipX Guest Services 2025-01-13 SponsorshipX Guest Services 2025-01-13

Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025

SponsorshipX Guest Services 2024-12-27 SponsorshipX Guest Services 2024-12-27

Levi's Holiday Gift

If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.

Rest assured, the strategists at Levi Strauss were not surprised by the outcome.

SponsorshipX Guest Services 2024-12-23 SponsorshipX Guest Services 2024-12-23

Sponsorship Moments That Caught Our Eye in 2024

As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX: