SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.

We’re thrilled to announce an exciting new partnership between the Sponsorship Marketing Council of Canada and SponsorshipX.

In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?

If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES

Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025

If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.

Rest assured, the strategists at Levi Strauss were not surprised by the outcome.

As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX: