At SponsorshipX, we’re not just hosting another summit. We’re building a platform for the rebels, disruptors, innovators, and entrepreneurs who are transforming sponsorship, marketing, and culture.

In times of stress and uncertainty, we often turn to sports – both as spectators and participants - for escape, connection, and emotional relief. The same principles that drive success on the field can fuel success in marketing partnerships.

What We Learned at the ROI Forum (and What’s Coming Next)

SponsorshipX and Northern Super League Partner to Launch the Changemakers Summit.

A Bold New Gathering for Innovators in Business, Sponsorship, and Social Impact—Culminating with the NSL Final this November

SponsorshipX is excited to welcome MAX CBC/Radio-Canada as an Amplifier Partner at The ROI Forum, which will take place March 28–30, 2025, at the Fairmont Pacific Rim in Vancouver.

We’re thrilled to welcome T1 as the official Education Partner for The ROI Forum by SponsorshipX!

We are thrilled to announce that Two Circles, an international sports and entertainment marketing business, has partnered with SponsorshipX to serve as the Opening Day Sponsor at the upcoming ROI Forum, taking place from March 28 to 30.

The SponsorshipX ROI Forum is thrilled to announce that the Northern Super League (NSL) will take center stage for our closing keynote: “Building the Sponsorship Blueprint: Partnering with the Northern Super League.”

Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.

The 2025 JUNO Awards are no longer just an awards show—they are a cultural moment that spans cities, industries, and communities.

Dear ROI Forum Delegates

I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver. 

SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.

We’re thrilled to announce an exciting new partnership between the Sponsorship Marketing Council of Canada and SponsorshipX.

In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?

If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES

Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025