SponsorshipX News
Partnerships: Your MVP During Uncertain Times
In times of stress and uncertainty, we often turn to sports – both as spectators and participants - for escape, connection, and emotional relief. The same principles that drive success on the field can fuel success in marketing partnerships.
What We Learned at the ROI Forum (and What’s Coming Next)
What We Learned at the ROI Forum (and What’s Coming Next)
SponsorshipX and NSL Launch the Changemakers Summit
SponsorshipX and Northern Super League Partner to Launch the Changemakers Summit.
A Bold New Gathering for Innovators in Business, Sponsorship, and Social Impact—Culminating with the NSL Final this November
CBC/Radio-Canada to Partner with ROI Forum
SponsorshipX is excited to welcome MAX CBC/Radio-Canada as an Amplifier Partner at The ROI Forum, which will take place March 28–30, 2025, at the Fairmont Pacific Rim in Vancouver.
T1 Joins ROI Forum Roster as Education Partner
We’re thrilled to welcome T1 as the official Education Partner for The ROI Forum by SponsorshipX!
Two Circles Joins SponsorshipX as Opening Day Sponsor at The ROI Forum
We are thrilled to announce that Two Circles, an international sports and entertainment marketing business, has partnered with SponsorshipX to serve as the Opening Day Sponsor at the upcoming ROI Forum, taking place from March 28 to 30.
Building the Sponsorship Blueprint
The SponsorshipX ROI Forum is thrilled to announce that the Northern Super League (NSL) will take center stage for our closing keynote: “Building the Sponsorship Blueprint: Partnering with the Northern Super League.”
Is sponsorship just wasting your money?
Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.
Is Music the Most Powerful Sponsorship Platform?
The 2025 JUNO Awards are no longer just an awards show—they are a cultural moment that spans cities, industries, and communities.
Dear ROI Forum Delegates
Dear ROI Forum Delegates
I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver.
From Switzerland to Stanford, ROI Forum is Attracting Global Speakers
Our team at SponsorshipX is constantly connecting around the globe, and we are excited to introduce four key speakers for the ROI Forum that we have met on our travels.
Walk the Red Carpet at The ROI Forum & See the JUNOS Live!
The 2025 JUNO Awards nominations are in, and Canadian music’s biggest night is shaping up to be spectacular!
PNE Partners with the SponsorshipX ROI Forum to Deliver an Unforgettable Conference Experience
SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.
Exclusive SMCC Member Offers for The ROI Forum – Don’t Miss Out!
We’re thrilled to announce an exciting new partnership between the Sponsorship Marketing Council of Canada and SponsorshipX.
The Double-Edged Sword of Activation
In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?
Updates to the Sponsorship Marketer’s Playbook from CES 2025
If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Levi's Holiday Gift
If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.
Rest assured, the strategists at Levi Strauss were not surprised by the outcome.
Sponsorship Moments That Caught Our Eye in 2024
As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX:
Reflections from the Sponsorship Mastery Summit
Sometimes it's not about hearing something entirely new but hearing a familiar topic from a fresh perspective that can be most impactful.