Formula 1 and LVMH Announce Historic 10-Year Global Partnership

LVMH becomes F1 Global Partner from 2025 in historic ten year deal. Left to right - Stefano Domenicali, President & CEO of Formula 1, Greg Maffei, President & CEO, Liberty Media, Bernard Arnault, Chairman & CEO of LVMH Group, and Frédéric Arnault, CEO of LVMH Watches.

Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH. Starting in 2025, this partnership will feature renowned LVMH brands like Louis Vuitton, Moët Hennessy, and TAG Heuer, aiming to blend F1’s technological innovation with LVMH’s high-end craftsmanship. The deal promises unique fan experiences, collaborations across fashion and luxury sectors, and enhanced global brand visibility, marking a significant milestone in F1’s commercial history.

Read more on the official announcement here.