ROI Forum Masterclass to feature Thorne’s Mary Beech

At The ROI Forum by SponsorshipX, we go beyond the numbers to explore the full spectrum of measurement and impact. That’s why we’re excited to have Mary Beech, Chief Growth Officer at Thorne, as a key contributor to the masterclass “What Brands Want to See in Metrics.” 

This powerful session brings together top brand-side experts to tackle the evolving landscape of measurement—balancing complex data with the “soft” yet essential impact of brand perception, audience sentiment, and emotional connections. With her extensive experience leading marketing and growth strategies for brands like Thorne, Scholastic, Kate Spade, and The Walt Disney Company, Mary brings a unique and valuable perspective to the discussion. 

As Chief Growth Officer at Thorne, a leading science-backed wellness company, Mary oversees marketing and e-commerce, leveraging data-driven insights alongside brand storytelling to engage consumers and expand the company’s reach. Under her leadership, Thorne continues pushing boundaries in AI-driven health diagnostics, elite partnerships, and personalized wellness solutions—demonstrating the importance of quantitative and qualitative metrics in brand success. 

Beyond her impressive career, Mary is also an accomplished runner and marathoner. She applies the “negative split strategy”—finishing stronger than she starts—to both her personal and professional life. She reflects on this philosophy in her essay “Getting Better in the Second Half” - https://run.outsideonline.com/people/getting-better-in-the-second-half-how-ive-applied-a-runners-negative-split-strategy-to-life/-  a must-read for those looking to redefine success and resilience. 

At The ROI Forum, Mary will lend her expertise to this critical conversation on measurement, helping attendees understand what truly matters to brands when evaluating sponsorships, marketing investments, and long-term impact. 

Join Mary and other brand leaders for this insightful session and learn actionable strategies for elevating your measurement approach.