SponsorshipX News
What We Learned at the ROI Forum (and What’s Coming Next)
What We Learned at the ROI Forum (and What’s Coming Next)
CBC/Radio-Canada to Partner with ROI Forum
SponsorshipX is excited to welcome MAX CBC/Radio-Canada as an Amplifier Partner at The ROI Forum, which will take place March 28–30, 2025, at the Fairmont Pacific Rim in Vancouver.
T1 Joins ROI Forum Roster as Education Partner
We’re thrilled to welcome T1 as the official Education Partner for The ROI Forum by SponsorshipX!
T1’s Mike Alcorn Talks ROI in Sponsorship Marketing
Just in time for the Forum, the team at SponsorshipX caught up with Mike Alcorn, Sr. Manager, Partnerships at T1, to chat ROI!
Vancouver Whitecaps FC to Present Opening Reception at The ROI Forum by SponsorshipX
Vancouver Whitecaps FC is proud to partner with the ROI Forum by SponsorshipX as the Presenting Sponsor of the Opening Reception, an exclusive evening at the Fairmont Pacific Rim's stunning Emerald Room.
Explore Edmonton Joins the ROI Forum as an Amplifier Partner!
Big news! Explore Edmonton is teaming up with the ROI Forum by SponsorshipX to showcase why Edmonton is a powerhouse destination for major events
Transformative Partnerships in Sports Sponsorship
NWSL Partners with Alex Cooper’s Unwell Hydration to Engage Gen Z Audience
Two Circles Joins SponsorshipX as Opening Day Sponsor at The ROI Forum
We are thrilled to announce that Two Circles, an international sports and entertainment marketing business, has partnered with SponsorshipX to serve as the Opening Day Sponsor at the upcoming ROI Forum, taking place from March 28 to 30.
Building the Sponsorship Blueprint
The SponsorshipX ROI Forum is thrilled to announce that the Northern Super League (NSL) will take center stage for our closing keynote: “Building the Sponsorship Blueprint: Partnering with the Northern Super League.”
Is sponsorship just wasting your money?
Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.
Elevent Joins the ROI Forum by SponsorshipX as an Amplifier Partner
The ROI Forum by SponsorshipX is proud to welcome Elevent as an Amplifier Partner, reinforcing the event’s commitment to elevating measurement, valuation, and impact in sponsorship marketing.
GE Scoring with KPIs: A Q&A with Bob Park
If you’re reading this, you are a believer that measurement is at the heart of excellent sponsorship marketing. That’s why the SponsorshipX team sat down with Bob Park, a seasoned brand strategy and sponsorship leader at GE Appliances, to get his take on ROI, valuation, and the industry's future.
Is Music the Most Powerful Sponsorship Platform?
The 2025 JUNO Awards are no longer just an awards show—they are a cultural moment that spans cities, industries, and communities.
Dear ROI Forum Delegates
Dear ROI Forum Delegates
I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver.
The ROI of Fan Value
The team at SponsorshipX asked Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, to take her shot at answering some questions about ROI.
Get Ready for Clean Data Rooms
SponsorshipX asked Chris Schoengut, Director of Brand and partnerships for the Great Outdoor Comedy Festival, for his take on ROI.
Multiple Sources Are Key to Measurement
As sponsorship marketing evolves, so does the need for precise measurement and accountability in proving return on investment.
ROI Forum Masterclass to feature Thorne’s Mary Beech
At The ROI Forum by SponsorshipX, we go beyond the numbers to explore the full spectrum of measurement and impact.
PNE Partners with the SponsorshipX ROI Forum to Deliver an Unforgettable Conference Experience
SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.
Sponsorship in the Live Music Business
In sponsorship marketing, brands often ask properties (festivals, teams, charities) how they calculate their value of association.