SponsorshipX News
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Global Partnerships That Caught Our Eye
Here are a few deals and happenings that caught the eye of the SponsorshipX team over the past few days.
Sponsorship Will Thrive in 2025
I am not a fan of New Year’s Resolutions. Nor do I have much talent or desire to make predictions about the economy, the world, or my beloved Pittsburgh Steelers, although I can predict with a high degree of certainty that we won’t win the Super Bowl this year.
ChatGPT’s New Year’s Resolutions for Sponsorship Marketers
At SponsorshipX, we asked ChatGPT to outline the most important resolutions sponsorship marketers should make for 2025.
Levi's Holiday Gift
If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.
Rest assured, the strategists at Levi Strauss were not surprised by the outcome.
Sponsorship Moments That Caught Our Eye in 2024
As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX:
Spotlight on Nithya Ramachandran
In the world of purpose-driven marketing, partnerships are not just transactions—they are opportunities to build communities, drive impact, and create lasting change. That’s the transformative vision Nithya Ramachandran brings to the table, and it’s why her keynote at SocialNext Ottawa is one you can’t afford to miss.
SponsorshipX Salutes Julian Franklin
We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC).
Why CFOs Are Your Most Important Stakeholders in 2025
Sponsorship marketers, we’ve got a new client in town. It’s the Chief Financial Officers of the brands we serve, and in 2025, they will be the most critical audience for you to win over.