SponsorshipX News
Multiple Sources Are Key to Measurement
As sponsorship marketing evolves, so does the need for precise measurement and accountability in proving return on investment.
ROI Forum Masterclass to feature Thorne’s Mary Beech
At The ROI Forum by SponsorshipX, we go beyond the numbers to explore the full spectrum of measurement and impact.
PNE Partners with the SponsorshipX ROI Forum to Deliver an Unforgettable Conference Experience
SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.
Sponsorship in the Live Music Business
In sponsorship marketing, brands often ask properties (festivals, teams, charities) how they calculate their value of association.
APIK Mississauga 2025 – A Winter Action Sports Experience
From February 7–9, 2025, APIK Mississauga will transform Celebration Square into a world-class urban snowboarding and skiing venue.
Exclusive SMCC Member Offers for The ROI Forum – Don’t Miss Out!
We’re thrilled to announce an exciting new partnership between the Sponsorship Marketing Council of Canada and SponsorshipX.
YouGov & SponsorshipX Announce Breakthrough Collaboration
YouGov is thrilled to announce its new role as a SponsorshipX Research Affiliate, beginning an exciting collaboration between the two organizations.
DoorDash Extends Partnership with the Northern Super League for Inaugural Season
DoorDash Canada has solidified its role as a key partner of the Northern Super League (NSL), Canada's first professional women's soccer league, by extending their partnership ahead of its anticipated inaugural season in 2025.
Armaan Ahluwalia: Steering Global Success with ROO
Heading into the ROI Forum, SponsorshipX asked Armaan Ahluwalia, Head of Strategic Commercial Solutions, for the Alpine Formula One Team, for his take on the topic
The Double-Edged Sword of Activation
In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?
Perfect Puppies & More Global Partnerships
To kick off today’s profile of Global Partnerships, the SponsorshipX team shares our love for the Pet Perfect Puppies at the Playoff activation by Shaw Floors.
Introducing the Coretta Scott King Classic
Today marks the inaugural Coretta Scott King Classic, an NCAA women's basketball event created in collaboration between Harris Blitzer Sports and Entertainment, Playfy Sports, and Fox.
Toronto Tempo Nets A Winner with Sephora Canada
In a series of firsts, Sephora was recently announced as the first founding partner and first jersey patch of the first-ever WNBA team outside of the United States, the Toronto Tempo.
Updates to the Sponsorship Marketer’s Playbook from CES 2025
If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Global Partnerships That Caught Our Eye
Here are a few deals and happenings that caught the eye of the SponsorshipX team over the past few days.
Sponsorship Will Thrive in 2025
I am not a fan of New Year’s Resolutions. Nor do I have much talent or desire to make predictions about the economy, the world, or my beloved Pittsburgh Steelers, although I can predict with a high degree of certainty that we won’t win the Super Bowl this year.
ChatGPT’s New Year’s Resolutions for Sponsorship Marketers
At SponsorshipX, we asked ChatGPT to outline the most important resolutions sponsorship marketers should make for 2025.
Levi's Holiday Gift
If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.
Rest assured, the strategists at Levi Strauss were not surprised by the outcome.
Sponsorship Moments That Caught Our Eye in 2024
As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX: