SponsorshipX News

Partnerships: Your MVP During Uncertain Times
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Partnerships: Your MVP During Uncertain Times

In times of stress and uncertainty, we often turn to sports – both as spectators and participants - for escape, connection, and emotional relief. The same principles that drive success on the field can fuel success in marketing partnerships.

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Building the Sponsorship Blueprint
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Building the Sponsorship Blueprint

The SponsorshipX ROI Forum is thrilled to announce that the Northern Super League (NSL) will take center stage for our closing keynote: “Building the Sponsorship Blueprint: Partnering with the Northern Super League.”

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Is sponsorship just wasting your money?
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Is sponsorship just wasting your money?

Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.

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