From Switzerland to Stanford, ROI Forum is Attracting Global Speakers

Our team at SponsorshipX is constantly connecting around the globe, and we are excited to introduce four key speakers for the ROI Forum that we have met on our travels.

📢 Jamie Corr (Burson) – Measuring What Matters: Evaluating Communications to Maximize Partnership Success

Jamie Corr is a seasoned expert in strategic partnership marketing, public relations, and commercial development. He has held leadership positions at MKTG, Hill+Knowlton, and GMR Marketing. At Burson, he works with global rights holders, brands, and agencies to deliver impactful sponsorship activations for organizations like the IOC, UEFA, English Premier League, and Red Bull.

His experience spans major global sporting events, including multiple Olympic Games, FIFA World Cups, and UEFA Champions League Finals.

🔍 Masterclass: Measuring What Matters

Sponsorship success isn’t just about signing the deal—it’s about how you activate, communicate, and measure impact. In this masterclass, Jamie will break down:

✅ Why communications evaluation is critical to proving sponsorship ROI

✅ How PR, digital media, and sponsorship measurement intersect

✅ Best practices for tracking sponsorship effectiveness across multiple platforms

This session will help brands and properties refine their sponsorship strategies by focusing on the data and insights that drive tangible business outcomes.

📊 Kristin Crawford (YouGov Canada) – The Future of Sponsorship Measurement

Kristin Crawford is a data-driven leader with over 15 years of experience in sponsorship research. She specializes in evaluating sponsorship fit, reach, and impact. At YouGov Canada, she works with brands, agencies, and rights holders to ensure sponsorship investments are backed by real, actionable data.

🔍 Session: The Future of Sponsorship Measurement

With sponsorship accountability at an all-time high, Kristin will lead an interactive session exploring:

✅ The latest methodologies in sponsorship measurement

✅ How brands and properties can leverage real-time data

✅ Future trends shaping the next era of sponsorship valuation

Attendees will gain practical strategies for ensuring that every sponsorship decision is guided by credible, data-driven insights.

💡 Kyle Simons (JPMorgan Chase & Co.) – What Brands Want to See in Sponsorship Metrics

Kyle Simons leads strategic partnerships with some of the world’s most high-profile entertainment and sports properties, including Madison Square Garden, Chase Center, the Sundance Film Festival, music festivals, and celebrity collaborations. With deep expertise in sponsorship analytics and valuation, Kyle ensures JPMorgan Chase & Co. maximizes ROI across its portfolio of partnerships.

🔍 Panel: What Brands Want to See in Sponsorship Metrics

Kyle will join a dynamic panel discussion on how brands quantify sponsorship success alongside:

🎯 Mary Beech, Chief Growth Officer, Thorne

🎯 Bob Park, Chief Brand Officer, GE Appliances Canada

🎯 Mark Harrison, Founder, MH3 Collective

This panel will balance hard metrics (ROI, reach, engagement) and soft impact (brand perception, audience sentiment, and emotional connection). Expect real-world case studies and insights into what brands expect from sponsorship investments.

🎨 Justin Ferrell (Stanford d.school) – Design Thinking Session | Decoding the Challenge: How to Identify the Problem to Solve

Justin Ferrell is a globally recognized expert in design thinking, innovation, and organizational change. As Director of Strategic Partnerships at Stanford University’s Institute of Design (d.school), he has worked with Fortune 500 companies, media organizations, and global institutions to apply design thinking to business strategy and partnership development.

Prior to Stanford, Justin was a journalist specializing in design and organizational change. He led major digital innovation efforts at The Washington Post and has influenced brands such as Google, Facebook, Fidelity Investments, The New York Times, and the World Economic Forum.

🔍 Session: Decoding the Challenge – How to Identify the Problem to Solve

Too often, sponsorship strategies focus on execution before truly defining the problem they are trying to solve. In this session, Justin will apply design thinking principles to help sponsorship professionals:

✅ Identify the right problem before designing a solution

✅ Reframe challenges to uncover new opportunities in sponsorship strategy

✅ Leverage human-centred design to create more impactful sponsorships

This session is for marketers, sponsorship professionals, and decision-makers who want to optimize their approach to sponsorship problem-solving and execution.

Join Us at The ROI Forum by SponsorshipX

These four industry leaders will bring cutting-edge insights and real-world experience to help brands, agencies, and rights holders better measure, optimize, and execute sponsorship programs.