SponsorshipX Salutes Julian Franklin: New Chair of the Sponsorship Marketing Council of Canada
We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC). Julian’s leadership, vision, and commitment to advancing sponsorship and fostering inclusivity make this a milestone worth celebrating.
A Proven Leader in Sponsorship Marketing
As Vice President at Maple Leaf Sports & Entertainment (MLSE), Julian Franklin has been instrumental in shaping partnerships that drive meaningful value across sports, entertainment, and fan engagement. His deep understanding of sponsorship and innovative thinking has made him stand out in Canada’s marketing industry.
From leading groundbreaking campaigns like Kraft Hockeyville to spearheading programs with brands like Tim Hortons, Unilever, and Danone, Julian’s career reflects an impressive mix of creativity, strategy, and results.
Championing Diversity and Inclusion
Beyond his professional achievements, Julian has played a pivotal role in advancing equity within the marketing industry. As a founding member of People of Colour in Advertising and Marketing (POCAM), Julian has helped highlight the critical need for representation and inclusion in Canada’s marketing and advertising communities. POCAM’s initiatives, such as the Visible & Vocal study and Call for Equity, inspire industry-wide change.
His leadership on SMCC’s Diversity, Equity, and Inclusion Committee has already begun to shape a more inclusive environment, ensuring that diverse voices are recognized and celebrated.
Leading SMCC into the Future
As Chair of the SMCC Board, Julian brings experience and a bold vision for the role sponsorship plays in driving impact, connection, and growth. His leadership is certain to inspire the industry, advance best practices, foster collaboration, and showcase the power of sponsorship as a critical marketing strategy.
From All of Us at SponsorshipX
Julian, your appointment is a testament to your passion, hard work, and leadership. Congratulations on this well-deserved role! We look forward to seeing how you and SMCC will continue to shape and elevate the future of sponsorship marketing in Canada and beyond.
Here’s to celebrating your success and the exciting road ahead for SMCC under your stewardship.
Learn more about SMCC’s work and mission at sponsorshipmarketing.ca.