Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures!
New York Islanders "Summon" Viam as Their Newest Tech Partner – No Tricks, Just High-Tech Treats! 🎃
In their helmet sponsorship, the Isles have a "thinking cap" of sorts with new AI partner Viam -- New York Islanders
The New York Islanders have kicked off the NHL season with a high-tech twist, “summoning” Viam, an AI-driven robotics company, as their latest helmet sponsor. This partnership places Viam’s logo prominently on the Islanders' helmets for the 2024-25 season, bringing together the power of cutting-edge technology and professional sports. This strategic move reflects a growing trend of tech companies entering sports sponsorships, combining athletics with innovation in unique ways.
Fans can expect to spot the Viam logo as the team takes the ice this season, marking a forward-thinking alliance that aligns perfectly with the energy of hockey and the Islanders' dedication to innovation. No tricks here—just a high-tech treat for fans and a thrilling partnership for both parties.
Catch all the details on this game-changing partnership here.
Chanel Dips Its Oar into Sports Sponsorship with the Oxford-Cambridge Boat Race 🏆
Not to be outdone by the spooky season, Chanel has ventured into unfamiliar waters with its first-ever sports sponsorship: the historic Oxford-Cambridge Boat Race, now renamed “The Chanel J12 Boat Race” after the brand’s classic timepiece. This unexpected partnership brings a splash of French luxury to one of Britain’s most revered sporting events, a tradition since 1829 that attracts millions of viewers around the globe.
Chanel’s decision to sponsor the Boat Race reflects a larger trend of luxury brands diving into event sponsorship to reach new, broader audiences. By aligning with this timeless competition, Chanel merges heritage and high fashion, adding a layer of sophistication to the event while celebrating endurance and precision.
For more on this landmark collaboration, check the full article here.