SponsorshipX News
Sponsorship in the Live Music Business
In sponsorship marketing, brands often ask properties (festivals, teams, charities) how they calculate their value of association.
APIK Mississauga 2025 – A Winter Action Sports Experience
From February 7–9, 2025, APIK Mississauga will transform Celebration Square into a world-class urban snowboarding and skiing venue.
Introducing the Coretta Scott King Classic
Today marks the inaugural Coretta Scott King Classic, an NCAA women's basketball event created in collaboration between Harris Blitzer Sports and Entertainment, Playfy Sports, and Fox.
Sponsorship Will Thrive in 2025
I am not a fan of New Year’s Resolutions. Nor do I have much talent or desire to make predictions about the economy, the world, or my beloved Pittsburgh Steelers, although I can predict with a high degree of certainty that we won’t win the Super Bowl this year.