Unlock the Power of Women’s Sports: A Smarter Play for Brand Growth

The landscape of Canadian sports sponsorship continues to evolve. Women’s sports are on the rise—offering faster audience growth, deeper fan engagement, and a more loyal consumer base. Yet, despite this momentum, brand investment remains disproportionately low.

SponsorshipX is excited to collaborate with our research partner YouGov Canada on a recurring 3-wave-a-year sponsorship insights study. "Winning Together: Understanding Women’s Sports, Fans & Sponsorship," provides the hard data needed to understand why brands that invest in women’s sports can see higher ROI, stronger consumer affinity, and greater long-term impact.

Consumers Reward Brands That Support Women’s Sports – fans of women’s sports are more brand-loyal, socially conscious, and willing to support sponsors that align with their values.

Underserved Audiences = Untapped Opportunities – women’s sports sponsorships cost less yet deliver higher engagement per dollar spent than many men’s properties.

First-Mover Advantage – while major brands are waking up to the value of women’s sports, there’s still a small window to lead rather than follow. Those who invest now will reap long-term benefits.

This study isn’t just about numbers—it’s about a strategic shift in sponsorship ROI. Are you ready to make the smarter investment? We are offering a complimentary workshop for each subscriber organziation and will provide tailor-made reports based on your needs and objectives.

Let’s talk. Get early access to insights that will shape the future of Canadian sports sponsorship.

If you are interested to learn more or you have any questions, please contact Yoeri Geerits - yoeri.geerits@yougov.com