T1 Joins ROI Forum Roster as Education Partner

We’re thrilled to welcome T1 as the official Education Partner for The ROI Forum by SponsorshipX!

As a leader in sponsorship strategy and measurement, T1 is committed to helping the industry turn metrics into meaningful insights. They’re bringing that expertise to The ROI Forum in a major way.

📖 T1 will curate an exclusive post-event eBook packed with key highlights, facts, figures, and insights from all ROI Forum sessions. This resource will be distributed to all attendees, ensuring they have valuable takeaways to apply in their work long after the event ends.

🎓 T1 will also be leading two expert-led masterclasses designed to help industry professionals elevate their approach to sponsorship measurement:

📌 Workshop | From Data to Insights: Transforming Metrics into Strategy

📌 Masterclass | Modernizing Sponsorship Measurement: Upping Your Game on Evaluation and Valuation

"T1 is excited to partner with industry leaders who are eager to unlock the true impact of sponsorship,” says Nithya Ramachandran, President of T1. “Measurement goes beyond numbers - it’s about uncovering insights that drive smarter decisions. We’re ready to take on this challenge together and shape the future of sponsorship evaluation.”

With T1 leading the charge on post-event learning, The ROI Forum ensures that metrics matter, the impact is measured, and knowledge extends well beyond the event itself.


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T1’s Mike Alcorn Talks ROI in Sponsorship Marketing