SponsorshipX News
Updates to the Sponsorship Marketer’s Playbook from CES 2025
If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Levi's Holiday Gift
If you have witnessed Taylor Swift's impact on the diversification of NFL audiences since she started dating Travis Kelce, then you probably weren't surprised to see a double down of this trend when Beyoncé performed at halftime of the NFL Christmas Day broadcast.
Rest assured, the strategists at Levi Strauss were not surprised by the outcome.
Sponsorship Moments That Caught Our Eye in 2024
As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX:
Reflections from the Sponsorship Mastery Summit
Sometimes it's not about hearing something entirely new but hearing a familiar topic from a fresh perspective that can be most impactful.
Highlights from the 2024 Sponsorship Marketing Awards
On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards.
Auditioning New Partners
The 49th edition of the Toronto International Film Festival is in the books, and there was much to cheer about.