T1 Agency 2024-10-16 T1 Agency 2024-10-16

Reflections from the Sponsorship Mastery Summit

Sometimes it's not about hearing something entirely new but hearing a familiar topic from a fresh perspective that can be most impactful.

T1 Agency 2024-10-09 T1 Agency 2024-10-09

Formula 1 and LVMH Announce Historic 10-Year Global Partnership

Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.

T1 Agency 2024-10-02 T1 Agency 2024-10-02

Qatar Airways just landed as the Official Airline Partner of the UEFA Champions League!

T1 Agency 2024-09-25 T1 Agency 2024-09-25

On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards.

T1 Agency 2024-09-18 T1 Agency 2024-09-18

The 49th edition of the Toronto International Film Festival is in the books, and there was much to cheer about.