Every year, the Canadian Sponsorship Landscape Study (CSLS) provides the most detailed measurement of the sponsorship industry's performance. With 19 years of results, 303 respondents across brands, properties, and agencies, and category-by-category financial data, the study is widely seen as the industry’s most reliable barometer.

This year’s data tells a compelling story of growth, sophistication, and apparent directional shifts. Below is a breakdown of the findings backed by the numbers.