SponsorshipX News
Is sponsorship just wasting your money?
Think about the great pairings in life—Lennon & McCartney, gin & tonic, fish & chips. They just work. Perfect harmony. But pair the wrong things—pineapple on pizza or an energy drink sponsoring a yoga retreat - you end up with something that feels…off.
Elevent Joins the ROI Forum by SponsorshipX as an Amplifier Partner
The ROI Forum by SponsorshipX is proud to welcome Elevent as an Amplifier Partner, reinforcing the event’s commitment to elevating measurement, valuation, and impact in sponsorship marketing.
GE Scoring with KPIs: A Q&A with Bob Park
If you’re reading this, you are a believer that measurement is at the heart of excellent sponsorship marketing. That’s why the SponsorshipX team sat down with Bob Park, a seasoned brand strategy and sponsorship leader at GE Appliances, to get his take on ROI, valuation, and the industry's future.
Is Music the Most Powerful Sponsorship Platform?
The 2025 JUNO Awards are no longer just an awards show—they are a cultural moment that spans cities, industries, and communities.
Dear ROI Forum Delegates
Dear ROI Forum Delegates
I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver.
The ROI of Fan Value
The team at SponsorshipX asked Lisa Ferkul, Chief Revenue Officer of the Toronto Tempo, to take her shot at answering some questions about ROI.
Get Ready for Clean Data Rooms
SponsorshipX asked Chris Schoengut, Director of Brand and partnerships for the Great Outdoor Comedy Festival, for his take on ROI.
From Switzerland to Stanford, ROI Forum is Attracting Global Speakers
Our team at SponsorshipX is constantly connecting around the globe, and we are excited to introduce four key speakers for the ROI Forum that we have met on our travels.
SponsorshipX Global Sponsorship Roundup
Sponsorship isn’t just showing up—delivering value, driving impact, and generating measurable returns. This month, we’re looking at three brand partnerships that aren’t just making noise but making a difference.
Walk the Red Carpet at The ROI Forum & See the JUNOS Live!
The 2025 JUNO Awards nominations are in, and Canadian music’s biggest night is shaping up to be spectacular!
Multiple Sources Are Key to Measurement
As sponsorship marketing evolves, so does the need for precise measurement and accountability in proving return on investment.
ROI Forum Masterclass to feature Thorne’s Mary Beech
At The ROI Forum by SponsorshipX, we go beyond the numbers to explore the full spectrum of measurement and impact.
PNE Partners with the SponsorshipX ROI Forum to Deliver an Unforgettable Conference Experience
SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.
Sponsorship in the Live Music Business
In sponsorship marketing, brands often ask properties (festivals, teams, charities) how they calculate their value of association.
APIK Mississauga 2025 – A Winter Action Sports Experience
From February 7–9, 2025, APIK Mississauga will transform Celebration Square into a world-class urban snowboarding and skiing venue.
Exclusive SMCC Member Offers for The ROI Forum – Don’t Miss Out!
We’re thrilled to announce an exciting new partnership between the Sponsorship Marketing Council of Canada and SponsorshipX.
YouGov & SponsorshipX Announce Breakthrough Collaboration
YouGov is thrilled to announce its new role as a SponsorshipX Research Affiliate, beginning an exciting collaboration between the two organizations.
DoorDash Extends Partnership with the Northern Super League for Inaugural Season
DoorDash Canada has solidified its role as a key partner of the Northern Super League (NSL), Canada's first professional women's soccer league, by extending their partnership ahead of its anticipated inaugural season in 2025.
Armaan Ahluwalia: Steering Global Success with ROO
Heading into the ROI Forum, SponsorshipX asked Armaan Ahluwalia, Head of Strategic Commercial Solutions, for the Alpine Formula One Team, for his take on the topic
The Double-Edged Sword of Activation
In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?