SponsorshipX News
Why CFOs Are Your Most Important Stakeholders in 2025
Sponsorship marketers, we’ve got a new client in town. It’s the Chief Financial Officers of the brands we serve, and in 2025, they will be the most critical audience for you to win over.
Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.
Sponsorship Marketers Win Big at CMA Awards
On Friday night, the Canadian Marketing Association (CMA) Awards recognized two of the most impactful figures in marketing.
Introducing the ROI Forum by SponsorshipX
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T1 Announces the 18th Edition of the Canadian Sponsorship Landscape Study (CSLS)
T1 is excited to announce the release of the 18th edition of the Canadian Sponsorship Landscape Study (CSLS)—the longest-running, most comprehensive barometer of the sponsorship industry in Canada!
Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures!
New York Islanders "Summon" Viam as Their Newest Tech Partner – No Tricks, Just High-Tech Treats! 🎃
Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference
Mark Harrison, the founder of SponsorshipX, is constantly searching to learn how we can push the boundaries of what sponsorship and partnerships can achieve.
Reflections from the Sponsorship Mastery Summit
Sometimes it's not about hearing something entirely new but hearing a familiar topic from a fresh perspective that can be most impactful.
Formula 1 and LVMH Announce Historic 10-Year Global Partnership
Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.
Exciting Partnerships in Sports: Qatar Airways & PSG Take Center Stage!
Qatar Airways just landed as the Official Airline Partner of the UEFA Champions League!
Highlights from the 2024 Sponsorship Marketing Awards
On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards.
Auditioning New Partners
The 49th edition of the Toronto International Film Festival is in the books, and there was much to cheer about.